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Popular VOIP service, Skype afresh launched a committed armpit for third allotment apps, which can be acclimated to enhance video calls. This fresh armpit should allure added developers to cipher specific apps tailored for their applications. Clicking on an app gives you added advice like absolution date, OS compatibility, description, screenshots and user reviews, aloof like any added app store.

The App Directory contains a mix of customer and business apps and you can array them as per free, paid, top rated, top downloaded or new. The armpit additionally has a actual arresting area below, which shows you ‘Featured Apps’. Scrolling a bit added bottomward the site, you can anon jump into assorted categories like Business, Faxing, Mobile video, etc. You can additionally appearance the top rated apps in anniversary class on the aforementioned page. The avant-garde chase advantage lets you attenuated bottomward your chase bound and acquisition the app you’re attractive for. It seems like a acceptable accomplishment from Skype and now that Microsoft is abetment it, it will alone get better.

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A tattoo artist and his or her services have come on to be regarded as really commonly asked ones and are increasingly being used by people all over the world in order to get these tattoos made on their skin. Although this seems to be a very interesting job, most people are sceptic about the tattoo supplies that they shall require so as to kick off such a career. This article shall aim to present an overview of some of these common tattoo supplies which can be most commonly seen to be present at the work place of a tattoo artist in the modern times.

One of the most common items of use in the tattoo supplies is a tattoo creation machine or a tattoo gun or pen, as it is most commonly referred to as. Such a machine makes use of electric current to drive a needle in various different ways, to eventually insert and spread ink of various colours and forms on to the skin of the person getting the tattoo done. This is generally a hand held machine which is designed in such a way to give the tattoo artist the freedom to drive it in the way he or she likes, to bring about the creation of an artistic tattoo. The function of such tattoo machines is generally based on the use of electric current to drive an armature which is then suitable connected on to the ink spraying needle.

Apart from a tattoo needle, the next most important tattoo supplies item essentially used in the process is tattoo ink. Such tattoo inks are available in different colours as well as in a lot of different variants. Most commonly, tattoo inks are a mixture of various different pigments, brought together in the right amounts to create a mixture used as the ink. This is bonded together with yet another pigment , known as a carrier. A lot of different substances such as iron oxide, plastic salts of metal, blood, soot and other natural pigment can be seen today to be used to create such tattoo ink.

Apart from these two very essential tattoo supplies, tattoo creation design stencils are also made use of to bring about the creation of such tattoos. These stencils are available in different shapes commonly made a part of the tattoos, in order to assist the tattoo maker in the creation of shapely tattoos.

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Tattoos are becoming popular with new as well as old generation nowadays. Tattoo supplies are the accomplices, essential for making tattoos and protecting that part of the skin where tattoo has been made. So, it is extremely important that tattoo supplies must be state of art and sterilized. Lots of new and latest tattoo supplies gadgets are available in the market at present, but not all of them are perfect. Here are some of latest and professional tattoo supplies, which are not only helpful in fine tattoo makings, but quick as well. These supplies are chosen carefully by professionals in order to take care of the tattoo at time of piercing and afterwards.

All time tattoo professional’s favorite is a sterilized 4 flat shader tattoo needle. This supply is a professional’s dream; it’s a 50 Pcs and ISO 9001 certified. Moreover, it is safe and easy to use. This needle is stainless and adjustable with different kinds of tattoo devices. Another gadget that’s well-known is an accessory set. This tattoo supply is not only durable, but also rust free. This durable accessory set screw tattoo supply consists of 3 pieces and is an essential for every type of tattoo machine. It is made of good grade material and can also be used in homes. The copper contact of the screw is sterilized, pre made and ready-to-use. If you want to create a perfect tattoo, the presence of this tattoo supplies set is a must. The screw, along with the front binding, is made from copper, which is of high quality, giving the tattoo a long lasting and best effect. The front binding is also untainted and user-friendly. One amazing thing about this front binding is that, it can fit with all tattoo machines.

Countless different soaps are placed in different tattoo supplies kit, but you must always seek “Specific Transfer tattoo supplies Printing Soap,” having very smooth look with its immense fragrance, giving a soothing effect to your nerves & uplifting your mood. Despite all these qualities, the material used in the soap does not have any harmful effect on the skin and its price is very affordable.

Next, we take a look at cutter, if you are looking for a cutter, having a good suction power and hitting the fog shrapnel easily, along with cutting in; then you should have a look at the latest Carbon Steel Square tattoo supplies. It is getting popular among professionals with each passing day due to its sophisticated characteristics.

Lastly, let’s talk about the most important tattoo supplies gadget, tattoo machine (also known as ‘iron’ or ‘gun’), a device held in hand for making a tattoo with “inedible ink”. There are several tattoo machines in the market, such as Rotary tattoo machine, Coil tattoo machine, Liner tattoo machine, Shader tattoo machine and color/saturation machine. Latest tattoo machines are using electromagnetic coils for moving the framework upwards and downwards. A needle is connected to this framework, which, together with this framework, injects the ink into the skin.

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MTNL (Mahanagar Telephone Nigam Ltd) has angry up with Shemaroo Entertainement Ltd to barrage its 2G and 3G (Video IVR, WAP and IVR) amount added casework beyond Delhi and Mumbai. The casework for MTNL barter were launched on August 23, 2011 in Delhi. Shemaroo will not alone be actively complex in packaging the content, but will additionally administer the aforementioned on MTNL via its own 3G video commitment platform.

Live feeds from above shrines

MTNL users will be able to appearance alive advertisement from all above shrines of India like Shirdi Sai Dham, Kashi Vishwanath, Shani Shinegnapur, Ashtavinayak, Gurudwara PatnaSaheb, Haji Ali Darga, amid others, through a account alleged Divine Prayers. The account will advertisement alive feeds from shrines. In accession to that, alive darshan, angelic video songs, mandir darshan and bhakti videos anatomy the allotment of the account as well. MTNL will allegation Rs2 per minute for this service.

Mini Movies on phone

MTNL users will now be able to watch their favourite Bollywood movies on Cine Talkies service. It is advised for the gen-next consumers to get pleasure Mini Movies, which are 15-minute adaptation of a movie, edited smartly and packaged with accepted songs, important scenes, and dialogues forth with a narrator. The accumulating of movies covers altered genres and languages.

Shemaroo additionally launched its accepted shortcode ‘58800’ to accommodate both articulation and video casework to MTNL adaptable users. Above mentioned Divine Prayers and Cine Talkies casework can be accessed by authoritative a video alarm on this accepted shortcode – 58800.

Shemaroo additionally launched its Wapsite http:/wap.shemaroo.com/mtnl. Vast ambit of agreeable can be downloaded from it. Video downloading accepted amount is Rs15 on WAP. The amount of alone video will be based on its blazon and may alter from one video to another.

The barrage break was graced by Kuldip Singh, Chairman & Managing Director, MTNL; AK Bhargava, Executive Director, MTNL and Jai Maroo, Director, Shemaroo Entertainment.

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Top Online Schools—Serving your Educational Needs
If you think the internet is limited to chat, email and Facebook, then you have no idea about the benefits you have been missing out. Not only is internet a home to millions of websites, but also a platform for quality education. What’s best about online education is that you get to choose from top-notch schools and earn a degree; their degrees are recognized worldwide Study material and lectures are provided online, for which, you can pay fees in installments; thus, you don’t have to travel all the way to the institute.

Other Benefits:

* No time constraints. You choose when you want to study. All you need is an internet connection and determination.
* You have access to your student database and forums, where you can meet with fellow mates and discuss issues.
* Exams are conducted online.
* Flexibility with fees payment. If you can’t pay all at once, many schools will charge per semester or per month fees, which is a big help.

Scam Alert:
Just because its education, doesn’t mean every online education site will be legit. To avoid online education scams, act upon the following:

* Visit the site of the institution you are interested in and go through the courses they have to offer.
* Google for reviews, about institutions, by actual students, reading about their experiences.
* Be careful with sites that offer “quick online degrees”, those are definitely frauds.
* You can request school information (includes brochures, details of courses, etc) from online databases, like topschoolsonline.org, before you decide your course of interest.

Following are some top online schools, providing quality education for decades.

* Kaplan University: Founded in 1937, Kaplan University is among the most esteemed and largest institutions in the world. Fields of study range from Arts and Sciences to Business, from Medical Sciences to Technology and so forth.
* Ashford University: Founded in 1918, it is another well known platform that promises the lowest program costs on the internet. Offers associate, bachelors and master degree programs in various subjects.
* University of Phoenix: With over 200 locations, University of Phoenix-the largest university in North America-is available online in almost every country.

Law and justice are considered the most diverse and tough subjects. If you prefer stepping into this field, then consider these top online homeland security schools.

* Walden University: Offers specialized degrees in subjects, like Criminal Justice, Public Safety Management, Terrorism and Security and more.
* Capella University: The site says 500+ organizations, includeing19 of the fortune 100, have chosen Capella University as an education partner. Now, that really is an achievement. Checkout the website for law courses as well as many others.

With so many benefits and facilities that come with online education, there stands no reason to ignore a great opportunity. All you need to do is focus and work hard, like you would in an actual classroom environment. Degrees, from online school, are accepted globally, bringing employment opportunities equally. Besides, when you’re done with one course, you can instantly take another without having to wait for longer times.

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A web hosting business offers storage space, bandwidth, tools and other related services essential to make a website visible on the internet. With thousands of such companies, existing all across the globe today, it is difficult to decide on, which one offers the best web hosting services. Ranging from local providers to international organizations-most of which are now supporting multiple web hosting services, the best website hosting provider is the one that offers most reliable services at an affordable price according to individual and business needs.

Following are the key factors you should look out for in the best web hosting services: location, hardware, reliability, scalability, Monitoring, Support hours, response time, and policies also take into consideration the fine print.

Above and beyond the service, take note of the hosting plans, such as the operating system offered in different packages, along with the disk space, bandwidth, databases, IP addresses, Control Panel and most of all, the price.

After considering, which features are most important to you and your business and becoming more aware of the packages web hosting providers offer, you can better decide which one is best in the hosting industry. InMotion, WebhostingPad and BlueHost are top hosting providers in the best web hosting ratings of 2011.

Although, you may feel intimidated seeing so many world renowned companies and may face difficulty choosing the right one for you, remember to opt for the one, which best fulfills the requirements of your business under the planned budget. To further assist you in selection, let’s review some of the top hosting providers of 2011.

  • InMotion web hosting review: Established in 2001, one of the best features of the company is the variety of hosting packages, that suit the needs of all type of businesses, be it small, medium or large scale. The packages are equally affordable for a recently established business, witnessing considerable growth. InMotion guarantees 99.9% uptime, with speedy email along with SPAM monitoring. InMotion is well known for its expert technical support staff, ensuring all clients with 24 hour toll-free phone support. It offers user-friendly control panel interface making website designing easy. In addition, the company offers unlimited disk space and data transfer, having enabled its Max Speed Zone. The feature is operational on all systems, including Windows, Linux and Mac. The company even has its own personal design team to assist you in website development. In order to certify the best services, InMotion offers disgruntled clients with a 90 day money back guarantee.
  • WebHostingPad web hosting review: Founded in 2005, the company has experienced steady growth, guaranteeing its customers the quickest and most dependable web hosting services. It certifies 99.9% uptime, with a 30 day money back guarantee. It is a successful company with an award winning technical support staff. WebHostingPad offers all customers with unlimited disk space and bandwidth. Clients have a convenient option of utilizing the cPanel to design their website. Moreover, the company provides E-Commerce services, with an advanced firewall, password protection directories and an OS Commerce shopping cart. Likewise, it has recently introduced its new Softaculous Script support. WebHostingPad has the best tech support, offering remote hands-on support to all clients.
  • BlueHost web hosting review: Operating since 1996, BlueHost has established itself well in the web hosting world today. The company has recently introduced new offers, such as limitless hosting space and file transfer. Clients are provided with a free domain for life, along with 2500 POP/ IMAP email accounts. What’s more, the company offers a website builder, completely free of cost. For enterprises, this web hosting provider offers E-Commerce facilities, including a free generated certificate and a Cube Cart shopping cart. BlueHost makes available all sorts of media support for websites, both audio and video. With world class technology and excellent site promotion features, BlueHost is a great provider to be employed for companies, still establishing themselves as well as already well-grounded into the market.

When selecting the best web hosting provider, make sure that the features put forward by it, are appropriate for your business requirements, and can be customized as the business grows. Do not go for cheap options, especially if you have an ecommerce website providing online purchase option to customers.

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5 Tips to Select the Best Colocation Service Provider

With innovations being made in technology every day, it is necessary for online businesses to have their website operational 365/24/7, so that customers never find any issue in assessing the information and making online purchases. When talking about 100% uptime and convenience to access and control your own server, you need excellent colocation services. An excellent colocation facility offers its customers physical security, power, cooling, internal connections and external connections. However, with loads of different companies offering these services in a variety of different packages and varying costs, it is difficult to make a decision, which one is the best colocation service. If you are seeking advice on choosing the best colocation provider, which would offer your company with both, proficient and inexpensive services, then consider the following aspects:

  • Select a high-quality internet network: The best colocation service, any organization can choose to purchase, would be one offering universal Tier 1 International, with a surplus OC192 foundation, along with 10 GigE network connections to at least a few hundred different Internet networks. Always question the provider regarding its network connection volume and detail.
  • Select a high-tech Colocation facility: A state of the art facility would be recognized to contain speedy internet connections, UPS and backup generators for extra source of power, an efficient air condition system and a responsive support staff, along with physical safety.
  • Determine whether the colocation supplier offers Remote Hand free of cost: A perfect colocation provider would be one that offers its clients with remote hands service, completely free of cost. If your provider charges a fee, it should be noted as inefficiency on their part, since you can easily employ a colocation provider that will offer this service free. The providers that deliver this service without you having to bear any costs tend to serve quicker, they are more receptive and have specialized service staff.
  • Determine whether the colocation supplier’s tech staff is available on-site 24/7: In order to certify the dependability and safety of the service you employ, the suggested choice of providers would be those which put forward assistance through their speedy and experienced technical service personnel who are available on-site at all times. Let the company, you employ, be aware that you expect round the clock assistance from its support staff.
  • What is the history of colocation facility: Any industry would hold a better standard and provide high-quality services, based on how long it has been running. A wise decision to make, when selecting colocation providers, would be to choose one which is well established for a long time period, facing continuous growth over several years. It is wise to select the company, serving colocation services since nearly a decade.

If you are in USA, you are lucky to have the best colocation service providers. The City of Angels is in no way lacking in these facilities. If you are in search for Los Angeles colocation services, consider the above mentioned tips and you will easily find yourself the best service, the city has to offer. Businesses, based in Los Angeles, can by far locate LA colocation services- proficient and reliable, equally, within no time, if they choose carefully.

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http://a1.sphotos.ak.fbcdn.net/hphotos-ak-snc6/270777_228432250511108_186311334723200_775547_1217003_n.jpg

Till upcoming Tuesday the 23rd of August, NUITEQ is running an end of Summer promotion, where we offer a 5-pack of Snowflake Suite multi-touch software licenses for the price of 3 licenses.

Max one 5-pack per company.

This temporary offer is only available for the first 50 companies that apply.

Contact us here or at mail (at) nuiteq (dot) com, if you would like to place your order.

Have a great weekend. We are looking forward to work with you.

US based NMR put together a cool video showing their massive 103″ multi-touch plasma table using NUITEQ’s Snowflake Suite multi-touch software.

http://a1.sphotos.ak.fbcdn.net/hphotos-ak-ash4/221863_209120742442259_186311334723200_689333_6907226_n.jpg

Several months ago we installed a 46″ diagonal 32 touch point dreaMTouch LCD based multi-touch system in the reception area of Aurorum Science Park in Luleå, Sweden.

http://a7.sphotos.ak.fbcdn.net/hphotos-ak-ash4/221861_209120732442260_186311334723200_689332_3515712_n.jpg

The dreaMTouch was delivered by NUITEQ’s German Partner Elektrosil.

In addition to the multi-touch hardware that was delivered, we developed a customized multi-touch software solution for this corporate reception / lounge area. The software solution is built on the Snowflake Framework.

Do you want to present your brand to visitors of your corporate reception / lounge area in a dynamic and impactful way, so that they will leave with a memorable experience of your company?

Engage with them through multi-touch technology. Contact us here and we’ll let you know how we can help you or your client with a similar solution.

There may be a bug in FeedWordPress. Please contact the author and paste the following information into your e-mail:

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Apple is set to dazzle even the casual onlookers as the numbers are released.</p> <p><span id=\"more-7420\"></span></p> <p>Recapping the quarter is easy, as the period covers the holiday season the number of product releases are slim. During the quarter Apple began selling the iPhone 4S and by the end of the quarter was selling the iPhone in 61 countries including on three major carriers in the U.S. and for the first time ever available in the U.S. without a carrier contract. 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Gross margin was guided to be 40%.</p> <div id=\"attachment_7343\" class=\"wp-caption alignleft\" style=\"width: 738px\"><img src=\"http://images.worldofapple.com/2012/01/Revenue-ActualEst.png\" alt=\"Apple&#039;s Revenue as of Q411\" title=\"Apple&#039;s Revenue as of Q411\" width=\"728\" height=\"453\" class=\"size-full wp-image-7343\" /><p class=\"wp-caption-text\">Estimated and actual quarterly Apple sales revenue</p></div> <p>Averaging analysts across the board the expectations are for revenue around $40 billion but could be as high as $45 billion on EPS of between $10 and $12.80.</p> <p> When it comes down to actual product sales they shape up as follows:</p> <ul> <li> iPad: 11.7 to 19.5 million <li> iPhone: 30 to 35 million <li> Mac: 4.7 to 6.3 million <li> iPod: 9 to 18 million </li> </ul> <p> The figures are even more jaw dropping if you take in mind that Apple has never reported quarterly revenue over $30 billion, never mind $40 billion. Apple hasn&#8217;t sold over 5 million Macs before, the current record sits at 4.89 million.</p> <p> Apple&#8217;s Q112 results will be available at the closing bell at 4.30 PM Eastern time, 1.30 PM Pacific or 9.30 PM in London. Apple will then host a conference call, <a href=\"http://www.apple.com/quicktime/qtv/earningsq112/\">which can listened to here</a>, starting at 5 PM Eastern time, 2 PM Pacific or 10 PM in London.</p> " ["post_excerpt"]=> string(317) "Earlier this month I wrote a short piece on Apple’s first fiscal quarter of 2012. The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple’s quarterly revenue and remarked on just how incredible the quarter looks on paper." 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Apple hasn&#8217;t sold over 5 million Macs before, the current record sits at 4.89 million.</p> <p> Apple&#8217;s Q112 results will be available at the closing bell at 4.30 PM Eastern time, 1.30 PM Pacific or 9.30 PM in London. Apple will then host a conference call, <a href="http://www.apple.com/quicktime/qtv/earningsq112/">which can listened to here</a>, starting at 5 PM Eastern time, 2 PM Pacific or 10 PM in London.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(102) "http://news.worldofapple.com/archives/2012/01/24/predictions-ahead-of-apples-q112-fiscal-results/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(317) "Earlier this month I wrote a short piece on Apple’s first fiscal quarter of 2012. The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. 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The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple’s quarterly revenue and remarked on just how incredible the quarter looks on paper." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(3236) "<p><span class="dropCap">E</span>arlier this month <a href="http://news.worldofapple.com/archives/2012/01/04/the-forty-billion-dollar-quarter/">I wrote a short piece</a> on Apple&#8217;s first fiscal quarter of 2012. The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple&#8217;s quarterly revenue and remarked on just how incredible the quarter looks on paper.</p> <p>Today Apple will announce the results of Q112 and it&#8217;s not just revenue that will impress Wall Street. Apple is set to dazzle even the casual onlookers as the numbers are released.</p> <p><span id="more-7420"></span></p> <p>Recapping the quarter is easy, as the period covers the holiday season the number of product releases are slim. During the quarter Apple began selling the iPhone 4S and by the end of the quarter was selling the iPhone in 61 countries including on three major carriers in the U.S. and for the first time ever available in the U.S. without a carrier contract. Software wise both iCloud and the associated iTunes Match service became available.</p> <p>During Q112 Apple gave the iPod nano and iPod touch a minor update and gave a speed-bump to the MacBook Pro.</p> <p>These changes to products led Apple into a strong holiday season and the sales look like they&#8217;ll match that expectation.</p> <p>As ever, <em>Fortune&#8217;s Apple 2.0</em> blog has given an excellent summary of what the professional and amateur analysts have been predicting.</p> <p>The full table of number&#8217;s is available in <a href="http://tech.fortune.cnn.com/2012/01/23/our-apple-whisper-numbers-2/">today&#8217;s post &#8220;Our Apple Whisper Numbers&#8221;</a>. Here&#8217;s a summary of those figures:</p> <p>Apple offered guidance last quarter of $37 billion in revenue on EPS of $9.00. Gross margin was guided to be 40%.</p> <div id="attachment_7343" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/Revenue-ActualEst.png" alt="Apple&#039;s Revenue as of Q411" title="Apple&#039;s Revenue as of Q411" width="728" height="453" class="size-full wp-image-7343" /><p class="wp-caption-text">Estimated and actual quarterly Apple sales revenue</p></div> <p>Averaging analysts across the board the expectations are for revenue around $40 billion but could be as high as $45 billion on EPS of between $10 and $12.80.</p> <p> When it comes down to actual product sales they shape up as follows:</p> <ul> <li> iPad: 11.7 to 19.5 million <li> iPhone: 30 to 35 million <li> Mac: 4.7 to 6.3 million <li> iPod: 9 to 18 million </li> </ul> <p> The figures are even more jaw dropping if you take in mind that Apple has never reported quarterly revenue over $30 billion, never mind $40 billion. Apple hasn&#8217;t sold over 5 million Macs before, the current record sits at 4.89 million.</p> <p> Apple&#8217;s Q112 results will be available at the closing bell at 4.30 PM Eastern time, 1.30 PM Pacific or 9.30 PM in London. Apple will then host a conference call, <a href="http://www.apple.com/quicktime/qtv/earningsq112/">which can listened to here</a>, starting at 5 PM Eastern time, 2 PM Pacific or 10 PM in London.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(102) "http://news.worldofapple.com/archives/2012/01/24/predictions-ahead-of-apples-q112-fiscal-results/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(317) "Earlier this month I wrote a short piece on Apple’s first fiscal quarter of 2012. The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple’s quarterly revenue and remarked on just how incredible the quarter looks on paper." ["category@term"]=> string(20) "Apple Financial News" ["category#2@term"]=> string(10) "Apple News" ["date_timestamp"]=> int(1327435614) } [1]=> array(28) { ["title#"]=> int(1) ["title"]=> string(73) "Apple’s Education Event: Won’t Somebody Please Think of the Children?" ["link#"]=> int(1) ["link"]=> string(115) "http://news.worldofapple.com/archives/2012/01/19/apples-education-event-wont-somebody-please-think-of-the-children/" ["comments#"]=> int(1) ["comments"]=> string(124) "http://news.worldofapple.com/archives/2012/01/19/apples-education-event-wont-somebody-please-think-of-the-children/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Thu, 19 Jan 2012 21:03:50 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(15) "Apple Education" ["subject#2"]=> string(16) "January 19, 2012" ["subject#3"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(3) ["category"]=> string(15) "Apple Education" ["category#2"]=> string(16) "January 19, 2012" ["category#3"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7402" ["description#"]=> int(1) ["description"]=> string(370) "Apple's education-focused event held today in the Guggenheim Museum in New York City is over and it's now time to take stock of what the company announced. What we saw today was almost exactly as we expected, some of the more nuanced details such as application names and such were off the mark but beyond that we saw nothing we didn't expect and got everything we did." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(9992) "<div id="attachment_7408" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/ibooks_textbooks_190112-728x546.png" alt="iBooks Textbooks Category on iBookstore" title="iBooks Textbooks Category on iBookstore" width="728" height="546" class="size-large wp-image-7408" /><p class="wp-caption-text">iBooks Textbooks Category on iBookstore</p></div> <p><span class="dropCap">A</span>pple&#8217;s education-focused event held today in the Guggenheim Museum in New York City is over and it&#8217;s now time to take stock of what the company announced. What we saw today was almost exactly as we expected, some of the more nuanced details such as application names and such were off the mark but beyond that we saw nothing we didn&#8217;t expect and got everything we did.</p> <p><span id="more-7402"></span></p> <p>Phil Schiller got up on stage and immediately began talking about how education is deep within Apple&#8217;s DNA and the iPad is starting to show that it can be a great tool for helping children learn. Schiller said that Apple constantly hears from teachers and parents about how the iPad is with special needs children.</p> <p>There are already 1.5 million iPads within the U.S. education system, some 1,000 of them in one-to-one deployment. There are also over 20,000 education and learnings apps in the App Store for the iPad.</p> <p>Apple is looking to further its involvement with education, Schiller paid particular attention to improving education for children of the U.S. noting that high school students in the U.S. that enter as freshman have only a 70 percent chance of graduating with that dropping closer to 60 percent in urban areas.</p> <p>Schiller spent the hour long presentation laying out two initiatives to get iPads in the hands of more students to aid in their learning.</p> <p>The first and most notable initiative is that Apple, as expected, is to enter the digital textbook market. With the release of <a href="http://itunes.apple.com/us/app/ibooks/id364709193?mt=8">iBooks 2 as a free download</a> from the App Store for iPhone and iPad, students can now download textbooks from the iBookstore. These textbooks are highly interactive containing video, photos, and interactive diagrams but with iBooks 2 notation and highlighting has taken a big leap forward including a new feature allowing flash cards to be automatically made from notes.</p> <p>iBooks 2 is a welcome improvement, upon initial use it appears quicker and smoother. The under-the-hood changes are clearly in place to allow compatibility with the textbooks and books that can downloaded from the iBookstore which can now feature content from Keynote, videos, audio, HTML5 and Javascript.</p> <div id="attachment_7413" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/ibooksauthor_1901121-728x533.jpg" alt="iBooks Author running on iMac" title="iBooks Author running on iMac" width="728" height="533" class="size-large wp-image-7413" /><p class="wp-caption-text">iBooks Author running on iMac | Image courtesy of Apple</p></div> <p>To create these textbooks and interactive books (note that Apple never uses the term eBook) Apple has released for free via the <a href="http://itunes.apple.com/us/app/ibooks-author/id490152466?ls=1&#038;mt=12">Mac App Store</a> a new application called <a href="http://www.apple.com/ibooks-author/">iBooks Author</a>. Looking like a cross between Pages and Keynote, iBooks author allows anyone to start creating a book or textbook. As you&#8217;d expect iBooks Author includes a number of templates and has Apple&#8217;s ease of use feel about it; elements snap in place, multimedia content is easy to insert and so on.</p> <p>From the help file in iBooks Author here is the full list content that can be included:</p> <ul> <li> Gallery: Add a sequence of images your readers can swipe through, each with its own custom caption. <li> Media: Add a movie or audio file readers can play. <li> Review: Add a sequence of interactive multiple-choice or drag-to-target questions. <li> Keynote: Add a Keynote presentation (exported as HTML). <li> Interactive image: Use labels (sometimes called callouts), panning, and zooming to provide detailed information about specific parts of a graphic. <li> 3D: Add a 3D COLLADA (.dae) file readers can rotate. <li> HTML: Add a Dashboard widget (.wdgt). </li> </ul> <p>Authors can publish their books or textbooks straight to the iBookstore from iBooks Author or can be previewed on the iPad without publication. Apple also says that you can distribute the book in &#8220;iBooks format&#8221; which doesn&#8217;t look like it is any form of recognised standard like ePub. A more <a href="http://support.apple.com/kb/HT5071">detailed FAQ on publishing</a> has been posted by Apple.</p> <p>Of course iBooks 2 and all these changes and aspirations for education mean nothing without actual textbook makers being on board. Apple has as you&#8217;d expect delivered a handful of partners who have begun making textbooks and distributing them through the iBookstore.</p> <p>There are already eight of these textbooks available for free on the iBookstore from Pearson, McGraw Hill, Houghton Mifflin Harcourt, DK Publishing, and E.O. Wilson. With these textbooks containing long video and impressive iteractive 3D diagrams they are of course large in size, the smallest of the current available textbooks <a href="http://itunes.apple.com/us/book/environmental-science/id495557529?mt=13">Pearson&#8217;s <em>Environmental Science</em></a> weighs in at 793MB and <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMetaBook?id=495419506&#038;mt=13&#038;s=143441">Pearson&#8217;s <em>Biology</em></a> is an astonishing 2.77GB.</p> <p>Apple says that textbooks will be priced from $14.99 or less and in fact imposes this price as the upper limit for self-publishers too.</p> <div id="attachment_7409" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/lifeonearth_textbook_190112-728x546.png" alt="Life on Earth Textbook" title="Life on Earth Textbook" width="728" height="546" class="size-large wp-image-7409" /><p class="wp-caption-text">E.O. Wilson's <em>Life on Earth</em> textbook</p></div> <p>The transparent plan from Apple today is to help improve the education of children by encouraging the creation of more engaging and interactive learning tools in the form of textbooks. Of course with these iPads in the classroom other tools will be at the fingertips of those students. But let&#8217;s not forget that Apple requires to make money to survive as a company, whilst it is taking the 30% cut from the sales of textbooks on the iBookstore the more veiled tactic here is to sell more iPads into education.</p> <p>The critics have of course come out all guns blazing, arguing that the price of iPad is prohibitive for widespread use, <a href="http://www.macgasm.net/2012/01/19/apples-ipad-based-textbooks-rich-white-kids/">Joshua Schell over at <em>Macgasm</em></a> claims that they&#8217;ll only end up in &#8220;rich white kid schools&#8221;. Apple clearly thinks different, <a href="http://www.theverge.com/2012/1/19/2718701/apple-ibooks2-textbooks-hardware-questions">Schiller told <em>The Verge</em></a> that it could work out favourably for schools if weighed against the cost of buying textbooks. Apple already offers volume purchase pricing of hardware which isn&#8217;t open disclosed to the public.</p> <p>From my point of view Apple will need to work hard at this, it&#8217;s in a real precarious position where these textbooks will end up in the hands of a few thousand students at a handful of schools and be unable to penetrate the mainstream U.S. education system. Apple will need to keep the authoring software as up-to-date as possible and try and bring on more publishers and constantly encourage them to publish their latest textbooks and keep the pricing low.</p> <p>The incentive is there for schools but the initial outlay from the district education board will need sweetening by Apple for sure.</p> <p>The focus of Apple&#8217;s first education initiative was K-12 (primary and secondary education), the second moved onto higher levels and brought iTunes U back into the spotlight.</p> <p>Apple has made <a href="http://itunes.apple.com/us/app/itunes-u/id490217893?mt=8">available an iTunes U app</a> for iPad and iPhone and iPod touch giving access to the huge educational resources from the likes of Cambridge, Duke, Harvard, Oxford and Stanford. Apple also announced that K-12 institutions can now begin distributing their content through iTunes U.</p> <p>iTunes U allows access to books, presentations, lectures and assignment lists as well as having built-in push notifications for the latest class information.</p> <div id="attachment_7416" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/itunesu_190112-728x546.png" alt="iTunes U" title="iTunes U" width="728" height="546" class="size-large wp-image-7416" /><p class="wp-caption-text">iTunes U Store in the iTunes U iPad App</p></div> <p>As Schiller said right at the start of today&#8217;s event, education is in Apple&#8217;s DNA. Ever since the 1980s Apple has been pushing computing in schools and encouraging mass deployment of Macs to all age groups. With this latest move Apple hopes to use its experience of working with content partners and having excellent tools to distribute textbooks as easily as it distributes billions of apps and music downloads.</p> <p>The simplicity that iBooks Author brings to teachers and lecturers to create their own custom textbooks for their classes empowers the teacher who knows the students best rather than a nationwide system that tries to cater for the majority.</p> <p>You can <a href="http://www.apple.com/apple-events/education-january-2012/">watch today&#8217;s Apple event online</a>.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(120) "http://news.worldofapple.com/archives/2012/01/19/apples-education-event-wont-somebody-please-think-of-the-children/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(370) "Apple's education-focused event held today in the Guggenheim Museum in New York City is over and it's now time to take stock of what the company announced. What we saw today was almost exactly as we expected, some of the more nuanced details such as application names and such were off the mark but beyond that we saw nothing we didn't expect and got everything we did." ["category@term"]=> string(15) "Apple Education" ["category#2@term"]=> string(16) "January 19, 2012" ["category#3@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1327007030) } [2]=> array(26) { ["title#"]=> int(1) ["title"]=> string(20) "Reflecting on Change" ["link#"]=> int(1) ["link"]=> string(70) "http://news.worldofapple.com/archives/2012/01/16/reflecting-on-change/" ["comments#"]=> int(1) ["comments"]=> string(79) "http://news.worldofapple.com/archives/2012/01/16/reflecting-on-change/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Mon, 16 Jan 2012 16:06:56 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(20) "WoA Feature Articles" ["subject#2"]=> string(19) "World of Apple News" } ["category#"]=> int(2) ["category"]=> string(20) "WoA Feature Articles" ["category#2"]=> string(19) "World of Apple News" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7361" ["description#"]=> int(1) ["description"]=> string(505) "There's no easy way to say it, 2011 was a bad year for this website. Such a statement isn't easy for me to write because it isn't easy for me to hear; in July <em>World of Apple</em> will be seven years old and anyone who has ever run a website will know that it's not all dissimilar to bringing up a child. And this child is now at the ripe old age of seven. What follows is a short reflection of those seven years, the lessons learned and the experience garnered and a hopeful punt at where I'm heading." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(14639) "<div id="attachment_7366" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/alexbrooks_ipadilluminate.jpg" alt="World of Apple author Alex Brooks" title="Alex Brooks Illuminated by iPad" width="728" height="405" class="size-full wp-image-7366" /><p class="wp-caption-text">Alex Brooks artistically illuminated by an iPad | Photo by <a href='http://MerryP.co.uk'>Merry Phillips</a></p></div> <p><span class="dropCap">T</span>here&#8217;s no easy way to say it, 2011 was a bad year for this website. Such a statement isn&#8217;t easy for me to write because it isn&#8217;t easy for me to hear; in July <em>World of Apple</em> will be seven years old and anyone who has ever run a website will know that it&#8217;s not all dissimilar to bringing up a child. And this child is now at the ripe old age of seven. What follows is a short reflection of those seven years, the lessons learned and the experience garnered and a hopeful punt at where I&#8217;m heading.</p> <p><span id="more-7361"></span></p> <p>Those seven years taught me a lot but the last 12 months taught me so much more than all of those years put together. In my personal life I excelled in areas that are vital to my future life, I gained knowledge, experience and friends that will see me go far. I was featured on TV and in magazines for the first time, I completed my first major political campaign, I started renting my first house and I went from thinking I was grown up to knowing I was <em>growing</em> up, a key distinction in decision making. In fact, all age does is make you realise the decisions you&#8217;ve made today may not be the right ones later. But, you never know until it&#8217;s done.</p> <p>Whilst I, myself was doing all this changing this child was suffering. This child that has been nurtured with thousands of hours of my life. This child that has seen me slave all day and all night, ruin relationships, make holidaying impossible but also the same child that has seen me at my happiest, flown me around the world, seen beautiful places and products and made some amazing friends. It&#8217;s incredible to suggest that this non-material collection of words, code and pictures can have such incredible power never mind being able invoke such emotion in me.</p> <p>It took me too long to realise that I was neglecting this child and it took me even longer to realise what I was doing wrong. With the benefit of hindsight it seems obvious now and I&#8217;ve outlined it clearly above, this child grows only with dedication and time and in 2011 I supplied neither of those things. But there is a third ingredient and that ingredient is me.</p> <p>I started this website in 2005 for the simple reason that I wanted a website that reported on Apple in a sensible, objective and concise fashion. Put simply I wrote the website for me and by doing that everything else came naturally. Then came the growing pains and I&#8217;ve only realised now that this is where the trouble began. A website with thousands of uniques a day needs powerful servers, developers and designers and the only viable option to pay for that is advertising, ugly and ineffective advertising—the ineffectiveness can be combatted with a dose of quantity.</p> <p>Success brings many things and greed is certainly one of them and being young certainly makes it worse. A simple formula for a website running advertising is that the more people who turn up on a single day then the more money the website will make on that day, so the website quickly goes from two lengthy, well written posts a day to six short and badly written posts.</p> <p>The best way to know how much money a website is making is to watch the stats and watch them like a hawk I did. The first time I got linked from Slashdot (remember that place?), Digg and many other big sites, the rush was incredible. That child of mine had benefited from the work I put in, had flourished and went to its first school play and was a huge success. I couldn&#8217;t have been a prouder parent.</p> <p>But I had cheated.</p> <p>Instead of carefully crafting my child&#8217;s outfit for the school play I took the easy route, I went out and bought the best outfit I could find. On stage in front of an audience of onlookers it looked fantastic and the applause and words of congratulations from other parents felt incredible but it wasn&#8217;t real.</p> <p>I never realised though, I just loved the high and relished the attention. Problem is, the highest high never comes again and day after day I began seeking the same feeling, only it was duller every time. So the tactics got worse.</p> <p>Those of you familiar with this author will have witnessed some of those very tactics. From the likes of posting NDA screenshots and details to raving about the number of cease and desists I&#8217;d received. They were great for the pocket and those line graphs showing uniques leaped month after month.</p> <p>As the bars on the chart grew higher the content got worse, its effects on my reputation and on Apple became stronger each time and it was damaging behaviour. Then the charts began to level out, the previous behaviour was having effect and I and this website were now suffering. 2009 saw two million uniques, 2010 saw one and a half million and last year saw just over 500,000. I grew out of love with the stats when they no longer fed my hunger, if I hadn&#8217;t then maybe I would have noticed before.</p> <p>The stats weren&#8217;t the answer though and they never should have been. The big charts were merely an extension of big money, the real happiness was in the content. The whole experience is actually a reflection of a wider problem in online publications across the entire internet and maybe I&#8217;m flattered to have made it out the other side but I&#8217;m by no means unscathed.</p> <p>So the solution?</p> <p>As many of my friends would tell you and thankfully a lot of advisers will also contest I didn&#8217;t know the answer to the problem because I couldn&#8217;t see the problem. By the time I realised that the charts were flat and the money had all but dried up it seemed too late to reverse the trend. Should I just pump out more content? Should I take on more writers to help? Maybe I&#8217;ll run some giveaways to bring in quick rushes of traffic, I thought. All of this is time consuming though and time is not something I had, I needed a quicker solution. Frankly, I needed a miracle.</p> <p>&#8220;I&#8217;m going to pull the plug&#8221; I said somewhat teary-eyed to a number of friends. I had the excuses to hand when they vehemently encouraged me to stick with it. I&#8217;d tell them that an explosion of sites and big media corporations interested in Apple had fragmented the audience too much and competing with $100 million corporations with hundreds of writers was impossible. Honestly it was just a fancy way of covering up my own faults and self-defeat.</p> <p>The content began slowing up before October but the death of Steve Jobs helped put it all in perspective. I was deeply touched by Steve&#8217;s death, as I remarked at the time it felt strange to feel grief for someone you couldn&#8217;t even call an acquaintance. How can you miss someone you&#8217;ve had the briefest of encounters with? It opened up some questions on life and death, and fed my philosophically inquisitive mind. The coverage of Steve&#8217;s death was often moving and many reflected on his genius, his vision and other talents related to Apple and technology. I noted that he had another talent, one often overlooked, the talent of thought. The best example of such is his <a href="http://www.youtube.com/watch?v=UF8uR6Z6KLc">Stanford commencement speech</a> that he made in 2005. There are some fantastic points to relish in those 15 minutes but here&#8217;s one of my favourite takeaways and something I now subject myself to:</p> <blockquote><p>I have looked in the mirror every morning and asked myself: &#8220;If today were the last day of my life, would I want to do what I am about to do today?&#8221; And whenever the answer has been &#8220;no&#8221; for too many days in a row, I know I need to change something.</p></blockquote> <div id="attachment_7368" class="wp-caption alignleft" style="width: 478px"><img src="http://images.worldofapple.com/2012/01/steve-jobs-stanford-university-MEMORIAL-468x243.jpg" alt="Steve Jobs Stanford Commencement Speech" title="Steve Jobs Stanford Commencement Speech" width="468" height="243" class="size-medium wp-image-7368" /><p class="wp-caption-text">Steve Jobs delivers Stanford Commencement speech in 2005</p></div> <p>October saw the last post I made to World of Apple for 2011, the days and weeks that followed were some of the strangest I&#8217;ve ever experienced. Whilst my life progressed in ever greater ways an invisible force was eating away at me. Whilst it had been staring me in the face for a long time the answer to how to feel happy about this website was working its way to the surface.</p> <p>The real answer to the problem had in fact been obvious all along; it all began floating to the surface at WWDC in June when respected Apple-veteran <a href="https://twitter.com/jdalrymple">Jim Dalrymple</a> (originally of <em>MacCentral</em>, now running <a href="http://www.loopinsight.com/"><em>The Loop</em></a>) offered some on-key words of wisdom to me over some greatly enjoyed Heineken.</p> <p>Put simply, <em>World of Apple</em> is a brand but more succinctly an extension of me, my thoughts and my opinions. These words are my voice, these pages are my work. And my happiness isn&#8217;t about the money, the traffic or even the trips around the world and playing with Apple&#8217;s latest and greatest. The happiness is in hitting the publish button on 1,000 words of my branded content. The feeling of producing and watching others enjoy quality, original thought is one of the greatest I could ever experience. Engaging in conversation with those who agree or disagree, exploring individual ideas and producing original content is what makes me look into the mirror and make me want to do it all.</p> <p>The conclusion wasn&#8217;t easy, the changes go against what I&#8217;ve seen as natural but it all fits with the original concept I thought up seven years ago which was to produce a site I would want to read.</p> <p>The site I want to read doesn&#8217;t churn out the same news and rumours that thousands of other sites have, the site I want to read doesn&#8217;t post fanatical rumours from idiotic sources. To make matters worse this churn effect often comes with a form of chinese whispers, led mainly by eccentric, traffic seeking asshole bloggers who are unable to distinguish fact and fiction, unable to pick up the phone to a public relations team to check a detail or more unbelievably spend the time to produce something thoughtful.</p> <p>The site I want to read and will produce will post thoughtful commentary on Apple. The kind of commentary and prose that that&#8217;s sensible, articulate and adds value to a wider discussion happening across the internet. There are already a handful of sites just like this, authors who have in some cases taken grave risk to quit their day to day lives to produce content just like this. I value those sites, I enjoy reading their content. </p> <p>The changes have also inadvertently seen me join a sort of ongoing blogging revolution, one in which many sites have opted to remove commenting. <em>World of Apple</em> has over 6,000 comments, many of which are relevant and informative. Whilst the ability to comment has now been removed I hope to keep those comments attached to their relevant posts.</p> <p>The argument of whether to keep or remove comments was an easy one for me. The number of readers who emailed between October and December to ask about the status of the website was proof enough to me that a conversation can be held without the bloating workload that is moderating and maintaining comments.</p> <p>I&#8217;ve also removed all forms of advertising from the website and RSS feed. The Apple rumour mill is constantly full of outlandish rumours that are only being spurred on by sites seeking traffic and advertising money. Removing this metric will not only remove ugly distractions from the readers view but also from my writing eye. The only reason to write will because I want to not because I want clicks.</p> <p>It&#8217;s difficult to scientifically state exactly how ridiculous the Apple rumour game has become. Anyone with a level head for these things can spot a good rumour a mile off, they come from certain sources and they have a certain feel about them. The reasons why the majority of websites are willing to run any rumour from any source is obvious, those clicks equate into money.</p> <p>2011 was a tough year, 2012 will be better. As I&#8217;ve put a generation of this site behind me I should take some time to thank the people that have made it possible to get to this stage. Most notably <a href="http://twitter.com/lgladdy">Liam Gladdy</a> who has stood by my side for many years helping with site development and server management. Liam&#8217;s skills are second-to-none and I wouldn&#8217;t hesitate in recommending him for web work, not to mention that his calming British accent can steer anyone round a crisis. I&#8217;ve overworked and poorly remunerated Liam many a time but I am eternally grateful and beyond our professional relationship I&#8217;ve gained a great friend.</p> <p>Also special thanks to <a href="http://threefivedesign.co.uk">Jon Kokke</a> who has had little involvement with the site of late but the design that you see today is his and I love it as much now as I did when he first showed it to me in 2009 (and frankly that&#8217;s all that matters).</p> <p>This site has also seen many pairs of hands tap out some incredible content over the years. The content and discussions that preceded the writing done by Luke, Dee, David, Dean and Nishant to name a few have helped me no end.</p> <p>Also of course thanks to those friends, whether they be virtual or not, who I bounced ideas off about what to do with the site, especially Jim. Big thanks to readers who encouraged me to stick with it, knowing the words aren&#8217;t just going into an ether does make a difference. I hope you all keep reading. As Dylan would say, the times they are a-changin&#8217;.</p> <p>Let&#8217;s continue the discussion on Twitter. Follow <a href="http://twitter.com/worldofapple">@worldofapple</a> or <a href="http://twitter.com/alexbrooks">@alexbrooks</a>.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(75) "http://news.worldofapple.com/archives/2012/01/16/reflecting-on-change/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(505) "There's no easy way to say it, 2011 was a bad year for this website. Such a statement isn't easy for me to write because it isn't easy for me to hear; in July <em>World of Apple</em> will be seven years old and anyone who has ever run a website will know that it's not all dissimilar to bringing up a child. And this child is now at the ripe old age of seven. What follows is a short reflection of those seven years, the lessons learned and the experience garnered and a hopeful punt at where I'm heading." ["category@term"]=> string(20) "WoA Feature Articles" ["category#2@term"]=> string(19) "World of Apple News" ["date_timestamp"]=> int(1326730016) } [3]=> array(24) { ["title#"]=> int(1) ["title"]=> string(21) "Ten Years of the iPod" ["link#"]=> int(1) ["link"]=> string(71) "http://news.worldofapple.com/archives/2011/10/23/ten-years-of-the-ipod/" ["comments#"]=> int(1) ["comments"]=> string(80) "http://news.worldofapple.com/archives/2011/10/23/ten-years-of-the-ipod/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Sun, 23 Oct 2011 15:00:11 +0000" ["dc"]=> array(4) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(1) ["subject"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(1) ["category"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7291" ["description#"]=> int(1) ["description"]=> string(271) "Ten years ago today the late Steve Jobs took to the small stage in Apple’s auditorium. Dressed in his trademark black turtleneck and blue jeans and addressing a room of only 200 journalists and Apple staff he said, “We have something really stunning for you today.”" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(11203) "<div id="attachment_7299" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/iPod-ad-in-NYC-e1319330900523-728x363.jpg" alt="" title="Iconic iPod ad in New York City" width="728" height="363" class="size-large wp-image-7299" /><p class="wp-caption-text">Iconic iPod ad in New York City | <a href='http://www.flickr.com/photos/43655126@N00/56045653'>Flickr</a></p></div> <p><span class="dropCap">T</span>en years ago today the late Steve Jobs took to the small stage in Apple&#8217;s auditorium. Dressed in his trademark black turtleneck and blue jeans and addressing a room of only 200 journalists and Apple staff he said, &#8220;We have something really stunning for you today.&#8221;</p> <p>What was presented on that stage on a crisp Tuesday morning reinvented the music industry.</p> <p><span id="more-7291"></span></p> <p>Apple at the time was a very different company to the one we see now. With a stock price of just $9, a tiny product line made up of just Macs, a handful of retail stores and a CEO who had only been at the helm, albeit for the second time, for a little over a year.</p> <p>In mid-October 2001 Apple PR sent out invitations via FedEx to the media encouraging them to attend an event at Apple&#8217;s corporate campus that would see the introduction of &#8220;a breakthrough digital device&#8221;, the invitation also had the cryptic clue that read, &#8220;Hint: it&#8217;s not a Mac.&#8221;</p> <p><iframe width="728" height="494" src="https://www.youtube.com/embed/kN0SVBCJqLs" frameborder="0" allowfullscreen></iframe></p> <p><strong>The Rumours</strong></p> <p>The Apple rumour mill in 2001 wasn&#8217;t much different to how it is now. Some of the sites no longer exist and the interest in the rumours these days is palpable and a source of great income for the sites that supply them.</p> <p>No major rumour site pinpointed that Apple would release an MP3 player, in fact many predicted the resurfacing of the Newton. This <a href="http://www.macrumors.com/2001/10/21/rumor-roundup/">post from <em>Mac Rumors</em> highlights</a> just some of those rumours from October 2001.</p> <p>Despite Apple being very tight on rumours at the time it appears that the iPod did get ousted a little bit earlier than Apple would have liked but the rumours didn&#8217;t gain much traction.</p> <p>On October 19th <a href="http://www.wired.com/gadgets/portablemusic/news/2001/10/47740">Brad King at Wired</a> wrote:</p> <blockquote><p>Apple on Tuesday will unveil a new portable electronic device that allows people to listen to digital music files away from the computer, according to sources familiar with the company.</p> <p>The device &#8212; called the iPod &#8212; can be synched with the computer using a high-speed cable connection that allows consumers to download their music into a portable system, which can then be accessed by either a car or home stereo system.</p></blockquote> <p>CNET on the other hand ran with:</p> <blockquote><p>Apple apparently is not planning to introduce a portable MP3 player, but something more sophisticated such as a component for a home digital stereo system.</p></blockquote> <div id="attachment_7303" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/ipod-first-gen-5gb-accessories-728x476.jpg" alt="Original iPod with accessories" title="Original iPod with accessories" width="728" height="476" class="size-large wp-image-7303" /><p class="wp-caption-text">Original iPod with accessories | Image courtesy of Apple</p></div> <p>Slightly more entertaining are some of the comments on many of the <em>Mac Rumors</em> articles, most wishing for the return of the Newton.</p> <p>When the day came <em>Mac Rumors</em> ran a lacklustre post titled &#8220;<a href="http://www.macrumors.com/2001/10/23/apples-new-thing-ipod/">Apple&#8217;s New Thing (iPod)</a>&#8221; detailing the 5GB device that could hold 1000 songs available for $399 and would ship on November 10.</p> <p>Some highlights from the vibrant <em>Mac Rumors</em> community on that day:</p> <blockquote><p>hey &#8211; heres an idea Apple &#8211; rather than enter the world of gimmicks and toys, why dont you spend a little more time sorting out your pathetically expensive and crap server line up?</p> <p>I still can&#8217;t believe this! All this hype for something so ridiculous! Who cares about an MP3 player? I want something new! I want them to think differently!<br /> Why oh why would they do this?! It&#8217;s so wrong! It&#8217;s so stupid!</p> <p>iPoop&#8230; iCry. I was so hoping for something more.</p></blockquote> <p><strong>Climb to Success</strong></p> <p>The iPod at first wasn&#8217;t wildly popular nor much of a sales success. In July 2002 Apple added a 20GB iPod to the lineup and made them compatible with Windows computers, helping increase sales slightly. During the first year on sale the iPod generated $143 million in net sales for Apple, somewhat paling in comparison to strong sales of the Mac.</p> <p>The major milestone in the iPod&#8217;s success was in 2003 when Apple introduced the iTunes Music Store in April, a Windows version followed in October, at the time Jobs claimed: &#8220;This has been the birth of legal downloading&#8221;.</p> <p>2003 really was the year that the iPod&#8217;s rise to fame began, in May 2003 Apple introduced the third-generation iPod, the first with a Dock connector and featured both USB 2.0 and Firewire. It was that same event that Apple announced sales of 1 million iPods, six months later it had sold another million, 18 months later that figure had climbed to 9 million.</p> <p><iframe width="728" height="494" src="https://www.youtube.com/embed/9VOEl7vz7n8" frameborder="0" allowfullscreen></iframe></p> <p><strong>The iPod from 2001 to 2007</strong></p> <p>In six years the iPod climbed to rockstar status and became a must-have device, selling more units than any other consumer electronics device and catapulting Apple into the hands of millions of people.</p> <p>Here&#8217;s how it played out:</p> <ul> <li> October 2001: First iPod introduced with 5GB hard drive and Firewire connectivity and mechanical scroll wheel. A 10GB model followed soon after. <li> July 2002: Second-generation iPod released available in 10 and 20GB capacities, touch-sensitive scroll wheel, available for Windows. <li> April 2003: Third-generation iPod unveiled, eventually available in capacities up to 40GB. Did away with the iconic scroll wheel and instead had a row of buttons for player functions. Introduced the Dock connector and USB syncing. <li> January 2004: iPod mini is the first iPod to feature the &#8220;click wheel&#8221; and available in five colours. Available in 4GB capacity. <li> July 2004: Fourth-generation iPod available, returning to the original scroll wheel design. Now only in 20 and 40GB capacities. <li> October 2004: Fourth-generation iPod revised to have colour display, marketed alongside normal iPod as &#8216;iPod photo&#8217;. <li> January 2005: iPod shuffle revealed with no display and 1GB of storage. The size of a stick of gum and is the first iPod to use flash memory for storage. <li> February 2005: Second-generation iPod mini introduced, now in 6GB capacity with more vibrant colours. <li> June 2005: iPod color released, same as fourth-generation but saw the demise of the black and white screen. <li> September 2005: In an unprecedented move Apple replaced the popular iPod mini with the new iPod nano only available with 4GB storage. <li> October 2005: Fifth-generation iPod released with a new design and very thin case. Plays video and available in both black and white. Eventually having a capacity of 80GB. <li> September 2006: Second-generation iPod nano has an anodised case and available in six colours. Available in capacities up to 8GB. <li> September 2006: Second-generation iPod shuffle now even smaller with anodised case in new colours and up to 2GB of storage. </li> </ul> <div id="attachment_7301" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/iPod-Nano-3rd-Generation-e1319331439852-728x403.jpg" alt="iPod nano 3rd Generation" title="iPod nano 3rd Generation" width="728" height="403" class="size-large wp-image-7301" /><p class="wp-caption-text">iPod nano 3rd Generation | <a href='http://flic.kr/p/33WXmw'>Flickr</a></p></div> <p><strong>A Touching Revolution</strong></p> <p>In January 2007 everything changed, again. We know the story well by now, Steve Jobs, again in his famed uniform, took the stage at Macworld San Francisco in front of thousands and announced the iPhone. The iPhone at the time was described by Jobs as the &#8220;best iPod we&#8217;ve ever made&#8221;.</p> <p>This was the very same event that Apple Computer became Apple Inc. Truly cementing the company&#8217;s status as a producer of consumer electronics.</p> <p>The effects of the iPhone on many industries could not have been predicted, its effects on the iPod less so. During 2007 it would have been crazy to think that the iPod&#8217;s grand run would come to an end in only a few years, more so to think that Apple&#8217;s own product would cannibalise the iPod so quickly and ruthlessly.</p> <p>It was September 2006 when Apple began its yearly tradition of introducing new iPods in September, eventually more commonly known as &#8216;Apple&#8217;s music Fall event&#8217;. It was a year later in September 2007 that we had a glimpse of where the iPod was heading and the sneak peak at the drastic changes the iPhone was bringing in.</p> <p>The iPod touch was the slimmer, less functional brother of the iPhone. Available in capacities up to 32GB (compared to the iPhone&#8217;s measly 8GB) and super thin it still featured the famed 3.5-inch multi-touch display, WiFi and access to Safari, YouTube and more importantly the iTunes Store.</p> <p>Alongside it in 2007 Apple kept pushing the other iPods, the sixth generation iPod known as the &#8220;iPod classic&#8221; was released and is the iPod that remains available today. The iPod nano was refreshed with a new shape in 2007, and again in 2008, 2009 and finally 2010. This year the iPod nano got a minor refresh. The shuffle also remains unchanged from 2010.</p> <p><strong>The Future</strong></p> <p>With sales of the iPod declining quarter after quarter it&#8217;s no surprise that Apple has slowed the development of iPods. In the last reported quarter Apple sold over six million iPods, pushing the total sales over 300 million, it&#8217;s still no figure to sneeze at but well down on the golden years.</p> <p>It&#8217;s also not possible to envisage a future where the iPod doesn&#8217;t have a place in Apple&#8217;s product lineup. Whilst the iPod touch is beginning to go head to head with ever cheaper iPhones both the iPod nano and iPod classic continue to serve unique purposes. That said, once the iPod touch climbs beyond 160GB of storage expect to wave goodbye to the clickwheel forever.</p> <p>Today we celebrate ten years of the iPod, a device that has spurred on changes beyond what was thought possible, but it&#8217;s unlikely to see out another ten.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(76) "http://news.worldofapple.com/archives/2011/10/23/ten-years-of-the-ipod/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "1" } ["summary#"]=> int(1) ["summary"]=> string(271) "Ten years ago today the late Steve Jobs took to the small stage in Apple’s auditorium. Dressed in his trademark black turtleneck and blue jeans and addressing a room of only 200 journalists and Apple staff he said, “We have something really stunning for you today.”" ["category@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1319382011) } [4]=> array(26) { ["title#"]=> int(1) ["title"]=> string(55) "Apple’s Fourth Quarter and an End to Fiscal Year 2011" ["link#"]=> int(1) ["link"]=> string(102) "http://news.worldofapple.com/archives/2011/10/20/apples-fourth-quarter-and-an-end-to-fiscal-year-2011/" ["comments#"]=> int(1) ["comments"]=> string(111) "http://news.worldofapple.com/archives/2011/10/20/apples-fourth-quarter-and-an-end-to-fiscal-year-2011/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Thu, 20 Oct 2011 19:56:49 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(20) "Apple Financial News" ["subject#2"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(2) ["category"]=> string(20) "Apple Financial News" ["category#2"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7268" ["description#"]=> int(1) ["description"]=> string(249) "On Tuesday Apple announced the results of its fourth fiscal quarter of 2011, the results of which came as a bit of a shock to many analysts who expected Apple to continue its strong streak but weakened iPhone sales dented the outcome of the quarter." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(12987) "<div id="attachment_7273" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/stevejobscelebration_191011.jpg" alt="Celebration held in memory of Steve Jobs at Apple&#039;s HQ" title="Steve Jobs Celebration of Life" width="728" height="478" class="size-full wp-image-7273" /><p class="wp-caption-text">Tim Cook speaks at a celebration held in memory of Steve Jobs</p></div> <p><span class="dropCap">O</span>n Tuesday <a href="http://news.worldofapple.com/archives/2011/10/18/apple-reports-28-3-billion-in-revenue-during-q411/">Apple announced the results</a> of its fourth fiscal quarter of 2011, the results of which came as a bit of a shock to many analysts who expected Apple to continue its strong streak but weakened iPhone sales dented the outcome of the quarter.</p> <p>Following the release of Apple&#8217;s quarterly financials company CEO Tim Cook and Chief Financial Officer Peter Oppenheimer chatted with analysts on its earnings call, which can be <a href="http://www.apple.com/quicktime/qtv/earningsq411/">heard again here</a>.</p> <p>Whilst <em>World of Apple</em> would historical present notes of interest from the earnings call immediately following, this extended article will weave those notes into a bigger picture.</p> <p>Tim Cook began the earnings call with the following statement:</p> <blockquote><p>This is our first earnings call since the passing of Steve Jobs. The world has lost a visionary, a creative genius and an amazing human being. Steve was a great leader and mentor and inspired everyone at Apple to do extraordinary things. His spirit will forever be the foundation of Apple, and we are dedicated to continuing the amazing work that he loved so much.</p> <p>Only Apple brings together software, hardware and services into such a powerful and integrated experience for our customers. As we move forward, we will continue doing that with relentless focus. I&#8217;d like to take this opportunity to express our gratitude for all of the condolences and expressions of support that we have received following Steve&#8217;s passing.</p></blockquote> <p>Beginning with the Mac Peter Oppenheimer said that customers had downloaded more than six millions copies of OS X Lion during the quarter. OS X Lion is of course the first of Apple&#8217;s operating systems to be download only and not be available to purchase on physical media.</p> <p>During Apple&#8217;s fourth quarter the Mac set an all time record for sales and revenue. Unit sales were 4.89 million spurred on by the ever popular MacBook Air and were in fact 26% higher than the same quarter in 2010. Sales of desktops also made a new record led by the iMac but portables continue to dominate making up 74% of all Mac sales.</p> <p>Whilst Apple only speaks generally in terms of channel inventory it can often be a sign of product transitions in the pipeline, for the Mac this is difficult due to the number of product lines but for the likes of the iPhone this is easier. So although no indication of changes, Apple ended the quarter with between 3 and 4 weeks inventory, lower than expected as Apple usually aims for between 4 and 6 weeks.</p> <div id="attachment_7238" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/iPodnano_041011.jpg" alt="iPod nano 2011 lineup" title="iPod nano 2011 lineup" width="728" height="409" class="size-full wp-image-7238" /><p class="wp-caption-text">iPod nano 2011 lineup</p></div> <p>The iPod which remains in steep decline once again saw a mediocre quarter. Apple only shifted 6.6 million iPods during the quarter compared with 9.1 million in the same quarter in the previous year, to put it more sharply the iPod now only makes up 4% of Apple&#8217;s revenue, even the iTunes Store makes more than that.</p> <p>With minimal refreshes to the iPod lineup this month ahead of the holiday season and Apple openly clarifying that iPod touch sales made up more than 50 percent of iPod sales, it makes it somewhat surprising that Apple wasn&#8217;t more aggressive with an iPod touch refresh.</p> <p>Despite this the iPod still remains the top selling MP3 player in most of the countries that Apple tracks through the data published by GFK and in the US market still dominates with about 70 percent market share.</p> <p>Unlike previous conference calls Apple didn&#8217;t reveal as many statistics about iTunes as in the past, possibly because Tim Cook had taken to the stage only two weeks before to tout many of the impressive stats.</p> <p>Notable for the quarter was iTunes Store revenue which has now topped $1.5 billion, an impressive 35% climb year-over-year. We can attribute this to just how much the App Store and iBookstore have taken hold.</p> <p>There are 500,000 apps in the App Store with 18 billion downloads since the store opened in July 2008. Also by the quarter&#8217;s end the App Store was operating in some 123 countries. iBook downloads also topped 180 million and the iTunes Store itself continues to give impressive figures with 16 billion songs downloaded and 650 million TV shows.</p> <p>What really dented Apple this quarter was sales of the iPhone, unlike previous fourth quarters Apple didn&#8217;t release a new iPhone model, yet iPhone unit sales came in at 17.1 million compared to 14.1 million in the previous September quarter. What was certainly surprising to wall street and analysts was that persistent rumours of an iPhone refresh evidently affected the sales of the iPhone. Sequentially iPhone sales were down from 20.3 million.</p> <div id="attachment_7278" class="wp-caption alignleft" style="width: 478px"><a href="http://images.worldofapple.com/2011/10/iphonesales_q411.png"><img src="http://images.worldofapple.com/2011/10/iphonesales_q411-468x275.png" alt="Quarterly iPhone unit shipments Q109-Q411" title="Quarterly iPhone unit shipments Q109-Q411" width="468" height="275" class="size-medium wp-image-7278" /></a><p class="wp-caption-text">Quarterly iPhone unit shipments Q109 - Q411</p></div> <p>Apple even made a rare acknowledgement that rumours played their part. Peter Oppenheimer said that the company was &#8220;pleased with the iPhone sales growth as we prepared for the transition to the iPhone 4S&#8221; and that they &#8220;expected iPhone sell-through to decline sequentially from the June quarter as a result of new product rumors following the announcement at our Developers Conference in June that iOS 5 and iCloud would become available in the fall&#8221;.</p> <p>Looking forward, iPhone sales are sure to be record breaking during the current December quarter. We already know that Apple has sold over four million iPhone 4S units, this doesn&#8217;t take into account those cheaper iPhone 4 models or even the heavily discounted iPhone 3GS units that are still being sold by many carriers. When we next hear of iPhone unit sales, expect a big record breaking number.</p> <p>Tim Cook also spent a bit of time talking about the smartphone market as a whole. Reiterating much of what was said in his presentation at the launch of the iPhone 4S he said that he wants the iPhone in as many hands as possible. The current handset market stretches to 1.5bn with 400 million of that made up my smartphones but Cook notes that it&#8217;s growing and &#8220;the big win is to eat into the 1.5 billion and not just for us but I think for others as well, and we are very focused on doing that&#8221;.</p> <p>Finally for the iPhone Tim Cook touched on some points about how the company is positioning the 3GS in the market. Primarily talking US, Apple has taken the iPhone 3GS free on a postpaid basis, as well as lowering the price of the iPhone 4 to $99. These advantages also play out in the prepaid market with considerably lower entry prices for an iPhone.</p> <p>Whilst lower than previous quarters the iPhone continues to dominate Apple&#8217;s balance sheet, making up a massive 39% of the company&#8217;s revenue. Apple also said that during the fiscal year of 2011 it shipped 72 million iPhone units, a yearly record by a massive margin.</p> <p>Apple&#8217;s hot product for the year has naturally been the iPad 2, whilst not yet outshining the iPhone in terms of revenue (just above the Mac with 24%), unit shipments are climbing rapidly on a sequential basis and year-over-year.</p> <div id="attachment_7282" class="wp-caption alignleft" style="width: 478px"><a href="http://images.worldofapple.com/2011/10/ipadquarterlyrevenue_q411.png"><img src="http://images.worldofapple.com/2011/10/ipadquarterlyrevenue_q411-468x262.png" alt="iPad Quarterly Revenue (Q411)" title="iPad Quarterly Revenue (Q411)" width="468" height="262" class="size-medium wp-image-7282" /></a><p class="wp-caption-text">iPad Quarterly Revenue (Q411)</p></div> <p>During the quarter Apple shipped 11.1 million iPads, a new record, and this is compared to just 4.2 million in the year-ago quarter. Sequentially Apple also moved an additionally two million units, a 20% unit increase.</p> <p>More impressive was the reach that the iPad 2 began to make now that Apple has ironed out all the problems it initially had when ramping production towards the start of the calendar year. During the fourth quarter the iPad entered an additional 20 countries, ending the quarter in a total of 90.</p> <p>Peter Oppenheimer obviously felt the need to rub in the iPad&#8217;s success a little and went on to note how 92% of Fortune 500 companies are testing or deploying the iPad and internationally 52% of the Global 500 are doing the same.</p> <p>When asked on whether Apple was concerned with competitors coming to market with tablet products Tim Cook answered with a defiant no saying that he was &#8220;very, very confident about our ability to compete and extremely confident in our product pipeline.&#8221; According to June data from IDC the iPad was responsible for 3 out of every 4 tablets sold.</p> <p>During the fourth quarter Apple also passed the milestone of shipping its quarter billionth iOS device.</p> <p>Retail stores remain strong for Apple but revenue has begun to plateau despite continuing at a rapid pace of store openings during the quarter. Retail store revenue for the fourth quarter was $3.6 billion, representing just a 1% climb from the previous September quarter. During the quarter 30 Apple retail stores were opened, 21 of those outside of the US, ending the 2011 fiscal year with a total of 357 retail stores.</p> <p>Apple blamed the slow growth in retail on sluggish iPhone sales, adding that Mac sales had increased 25% year-over-year from 874,000 to 1.1 million and once again touted the statistic that over half of all Macs sold in retail stores are to customers who have never purchased a Mac before. iPad sales are also said to be very strong.</p> <p>In fiscal year 2012 there will be 40 new Apple retail stores, 75% of which will be outside of the US. The company is also embarking on a strategy where it will expand and relocate existing stores rather than crowding towns with multiple locations. This will happen to retail stores that are said to be constrained and unable to &#8220;deliver our desired customer experience.&#8221;</p> <p>China remains a huge target on Apple&#8217;s radar but in just a year has also become a big number on Apple&#8217;s balance sheet. Total revenue for the fiscal year from China was $13 billion, in 2010 that figure was just $3 billion. Apple now has six retail stores in the wider China region and at the end of 2010 opened its online store.</p> <p>The number of sales points in China is also amazing with the iPhone being available at 7,000 points of sale. 200 retailers also stock Apple products alongside Apple&#8217;s own retail stores. Apple expects China to become number 2 in terms of revenue very soon but also referred to growth in Brazil which was 118% year-over-year and Russia and the Middle East.</p> <p>Finally Tim Cook made comment on the Thailand monsoons and flooding which have caused massive loss of life and damage to the area. Making it clear that any problems for Apple have already been factored into the forward looking guidance Cook explained that it is not currently known what the status is of some of the factories in the region.</p> <p>Primary exposure is expected to be on the Mac with constraints to hard disk drive components with an industry wide shortage likely.</p> <p>Looking ahead, Apple&#8217;s first fiscal quarter of 2012 will likely be very strong, with iPod, iPad and iPhone sales booming for the holiday season and with some Macs expected to receive minor refreshes it looks like Apple could smash records all round. Apple&#8217;s next fiscal results will be revealed in January following the end to the quarter on December 31.</p> <p>Apple has very conservatively (as it always does) given guidance of $37 billion in revenue and a target EPS of $9.30 and gross margin of 40% for the first fiscal quarter of 2012.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(107) "http://news.worldofapple.com/archives/2011/10/20/apples-fourth-quarter-and-an-end-to-fiscal-year-2011/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(249) "On Tuesday Apple announced the results of its fourth fiscal quarter of 2011, the results of which came as a bit of a shock to many analysts who expected Apple to continue its strong streak but weakened iPhone sales dented the outcome of the quarter." ["category@term"]=> string(20) "Apple Financial News" ["category#2@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1319140609) } [5]=> array(24) { ["title#"]=> int(1) ["title"]=> string(57) "Apple Looks Set to Report Another Record Breaking Quarter" ["link#"]=> int(1) ["link"]=> string(107) "http://news.worldofapple.com/archives/2011/10/18/apple-looks-set-to-report-another-record-breaking-quarter/" ["comments#"]=> int(1) ["comments"]=> string(116) "http://news.worldofapple.com/archives/2011/10/18/apple-looks-set-to-report-another-record-breaking-quarter/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 18 Oct 2011 11:26:12 +0000" ["dc"]=> array(4) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(1) ["subject"]=> string(20) "Apple Financial News" } ["category#"]=> int(1) ["category"]=> string(20) "Apple Financial News" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7261" ["description#"]=> int(1) ["description"]=> string(317) "Later today Apple will announces its fiscal results for the quarter ending in late September. The fourth quarter of Apple’s 2011 financial year are those to be watched carefully, most notable this year for the back to school Mac sales and how iPhone 4 sales may have tailed off in the face of heavy refresh rumours." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(2702) "<p><span class="dropCap">L</span>ater today Apple will announces its fiscal results for the quarter ending in late September. The fourth quarter of Apple&#8217;s 2011 financial year are those to be watched carefully, most notable this year for the back to school Mac sales and how iPhone 4 sales may have tailed off in the face of heavy refresh rumours.</p> <p>Apple <a href="http://www.apple.com/pr/library/2011/10/17iPhone-4S-First-Weekend-Sales-Top-Four-Million.html">yesterday announced</a> that it had sold over four million iPhone 4Ss in the first weekend of sales and that 20 million customers had signed up for iCloud with 25 million installing iOS 5 on their devices. Of course with these product and service releases occurring after the end of Apple&#8217;s fourth quarter we won&#8217;t know the full story until early next year.</p> <p>The results will be announced at 4.30pm ET (9.30pm London) with an <a href="http://www.apple.com/quicktime/qtv/earningsq411/">Apple webcast being held</a> half an hour later.</p> <p>Looking at the financials the estimates from the market as taken by <em>Thomson Financial</em> point towards Apple announcing quarterly revenue of $29.45 billion which equates to earnings per share of $7.28. Although the market is always famously inaccurate, <a href="http://tech.fortune.cnn.com/2011/10/17/our-apple-whisper-numbers"><em>Apple 2.0</em> offers estimates</a> from the most accurate analysts as revenue of $33 billion and EPS $8.88.</p> <p>Last quarter Mac sales failed to impress Wall Street with analysts at the time expecting sales of 4.2 million but Apple only achieving 3.95 million. This quarter, which encompasses the famous back to school period, the street is expecting Mac sales of 4.5 million.</p> <p>The big number is of course iPad sales, during Apple&#8217;s fourth quarter last year the company sold 4.19 million. Estimates this year place that number at almost 12 million, representing an 185% climb from the year-ago quarter.</p> <p>The fourth quarter of 2011 was also notably lacking an iPhone product release which it has seen in the previous three years. Questions of whether heavy rumours towards an iPhone refresh will have knocked sales have been playing on the minds of most analysts. During the year-ago quarter, in which the iPhone 4 was released, Apple sold 14.1 million iPhones. Estimates for this year predict a massive climb with some rising as high as 22 million units.</p> <p>Finally iPod units are expecting to plunge again. Last year Apple announced a 11 percent unit decline in iPod sales at a smidgen over 9 million, this year, despite strong iPod touch sales, Apple is expected to only announce figures of 7 million.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(112) "http://news.worldofapple.com/archives/2011/10/18/apple-looks-set-to-report-another-record-breaking-quarter/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(317) "Later today Apple will announces its fiscal results for the quarter ending in late September. The fourth quarter of Apple’s 2011 financial year are those to be watched carefully, most notable this year for the back to school Mac sales and how iPhone 4 sales may have tailed off in the face of heavy refresh rumours." ["category@term"]=> string(20) "Apple Financial News" ["date_timestamp"]=> int(1318937172) } [6]=> array(24) { ["title#"]=> int(1) ["title"]=> string(28) "Steve Jobs Passes Away at 56" ["link#"]=> int(1) ["link"]=> string(78) "http://news.worldofapple.com/archives/2011/10/06/steve-jobs-passes-away-at-56/" ["comments#"]=> int(1) ["comments"]=> string(87) "http://news.worldofapple.com/archives/2011/10/06/steve-jobs-passes-away-at-56/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Thu, 06 Oct 2011 07:00:31 +0000" ["dc"]=> array(4) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(1) ["subject"]=> string(10) "Steve Jobs" } ["category#"]=> int(1) ["category"]=> string(10) "Steve Jobs" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7242" ["description#"]=> int(1) ["description"]=> string(327) "Apple has today said that Apple co-founder and former chief executive Steve Jobs has passed away at the age of 56. In a statement Apple said that the company &#8220;has lost a visionary and creative genius&#8221; and that the world &#8220;has lost an amazing human being&#8221;. In an Apple wide email CEO Tim Cook shared [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(2430) "<div id="attachment_7244" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/stevejobs_1955-2011.png" alt="" title="Steve Jobs Obituary Photo" width="728" height="477" class="size-full wp-image-7244" /><p class="wp-caption-text">Steve Jobs. 1955 - 2011.</p></div> <p><span class="dropCap">A</span>pple has today said that Apple co-founder and former chief executive <a href="http://apple.com/stevejobs">Steve Jobs has passed away at the age of 56</a>.</p> <p>In a statement Apple said that the company &#8220;has lost a visionary and creative genius&#8221; and that the world &#8220;has lost an amazing human being&#8221;.</p> <p>In an Apple wide email CEO Tim Cook shared the news:</p> <blockquote><p>Team,</p> <p>I have some very sad news to share with all of you. Steve passed away earlier today. </p> <p>Apple has lost a visionary and creative genius, and the world has lost an amazing<br /> human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.</p> <p>We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon. If you would like to share your thoughts, memories and condolences in the interim, you can simply email rememberingsteve@apple.com.</p> <p>No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.</p> <p>Tim</p></blockquote> <p>Apple&#8217;s board of directors also released the following statement:</p> <blockquote><p>We are deeply saddened to announce that Steve Jobs passed away today.</p> <p>Steve’s brilliance, passion and energy were the source of countless innovations that<br /> enrich and improve all of our lives. The world is immeasurably better because of Steve.</p> <p>His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.</p></blockquote> <p>Steve leaves behind his wife Laurene, and his family, my hearts go out to them for their loss.</p> <p>Messages of condoelnce can be emailed to <a href="mailto: rememberingsteve@apple.com">rememberingsteve@apple.com</a></p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(83) "http://news.worldofapple.com/archives/2011/10/06/steve-jobs-passes-away-at-56/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(327) "Apple has today said that Apple co-founder and former chief executive Steve Jobs has passed away at the age of 56. In a statement Apple said that the company &#8220;has lost a visionary and creative genius&#8221; and that the world &#8220;has lost an amazing human being&#8221;. In an Apple wide email CEO Tim Cook shared [...]" ["category@term"]=> string(10) "Steve Jobs" ["date_timestamp"]=> int(1317884431) } [7]=> array(28) { ["title#"]=> int(1) ["title"]=> string(54) "iPod Touch and Nano Receive Minor Updates, Price Drops" ["link#"]=> int(1) ["link"]=> string(103) "http://news.worldofapple.com/archives/2011/10/04/ipod-touch-and-nano-receive-minor-updates-price-drops/" ["comments#"]=> int(1) ["comments"]=> string(112) "http://news.worldofapple.com/archives/2011/10/04/ipod-touch-and-nano-receive-minor-updates-price-drops/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 04 Oct 2011 20:01:39 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(9) "iPod News" ["subject#3"]=> string(15) "October 4, 2011" } ["category#"]=> int(3) ["category"]=> string(10) "Apple News" ["category#2"]=> string(9) "iPod News" ["category#3"]=> string(15) "October 4, 2011" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7236" ["description#"]=> int(1) ["description"]=> string(330) "Apple today updated the iPod touch and iPod nano with the iPod touch now available in black and white. The new iPod nano is available today starting at just $129 and features a redesigned user interface, 16 new digital clock faces and improved built-in fitness features. “iPod has revolutionized the way we listen to music [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1282) "<div id="attachment_7238" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/iPodnano_041011.jpg" alt="iPod nano 2011 lineup" title="iPod nano 2011 lineup" width="728" height="409" class="size-full wp-image-7238" /><p class="wp-caption-text">iPod nano 2011 lineup</p></div> <p><span class="dropCap">A</span>pple today updated the iPod touch and iPod nano with the iPod touch now available in black and white.</p> <p>The new iPod nano is available today starting at just $129 and features a redesigned user interface, 16 new digital clock faces and improved built-in fitness features.</p> <p>“iPod has revolutionized the way we listen to music and with over 320 million sold is the world’s most popular music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPod touch, now available in both black and white, is the best selling iPod ever, and with iOS 5 and iCloud it is better than ever.”</p> <p>Apple has now settled its holiday lineup which includes the iPod shuffle for just £40; iPod nano with Multi-Touch starting at just £115; iPod touch available in black or white, including iOS 5 and iCloud, starting at just £169; and iPod classic in a 160GB model for £199.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(108) "http://news.worldofapple.com/archives/2011/10/04/ipod-touch-and-nano-receive-minor-updates-price-drops/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(330) "Apple today updated the iPod touch and iPod nano with the iPod touch now available in black and white. The new iPod nano is available today starting at just $129 and features a redesigned user interface, 16 new digital clock faces and improved built-in fitness features. “iPod has revolutionized the way we listen to music [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(9) "iPod News" ["category#3@term"]=> string(15) "October 4, 2011" ["date_timestamp"]=> int(1317758499) } [8]=> array(30) { ["title#"]=> int(1) ["title"]=> string(37) "iOS 5 and iCloud Available October 12" ["link#"]=> int(1) ["link"]=> string(87) "http://news.worldofapple.com/archives/2011/10/04/ios-5-and-icloud-available-october-12/" ["comments#"]=> int(1) ["comments"]=> string(96) "http://news.worldofapple.com/archives/2011/10/04/ios-5-and-icloud-available-october-12/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 04 Oct 2011 19:43:15 +0000" ["dc"]=> array(7) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(4) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(6) "iCloud" ["subject#3"]=> string(7) "iOS 5.x" ["subject#4"]=> string(15) "October 4, 2011" } ["category#"]=> int(4) ["category"]=> string(10) "Apple News" ["category#2"]=> string(6) "iCloud" ["category#3"]=> string(7) "iOS 5.x" ["category#4"]=> string(15) "October 4, 2011" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7230" ["description#"]=> int(1) ["description"]=> string(279) "Ahead of the iPhone 4S release on October 14 Apple will release iOS 5 to the public. On the same day, October 12, Apple will unleash iCloud to users of iOS 5 and OS X Lion. “iCloud is the easiest way to manage your content, because iCloud does it all for you and goes far [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(2774) "<div id="attachment_7232" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/icloud_music_041011.jpg" alt="iCloud music on iPhone, iPad and Mac" title="iCloud music on iPhone, iPad and Mac" width="728" height="369" class="size-full wp-image-7232" /><p class="wp-caption-text">iCloud music on iPhone, iPad and Mac</p></div> <p><span class="dropCap">A</span>head of the iPhone 4S release on October 14 Apple will release iOS 5 to the public. On the same day, October 12, Apple will unleash iCloud to users of iOS 5 and OS X Lion.</p> <p>“iCloud is the easiest way to manage your content, because iCloud does it all for you and goes far beyond anything available today,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “You don&#8217;t have to think about syncing your devices, because it happens automatically, and it is free.”</p> <p><a href="http://www.apple.com/icloud">iCloud services include</a> iTunes in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.</p> <p>iOS 5 which was <a href="http://news.worldofapple.com/archives/2011/06/06/ios-5-available-this-fall-with-over-200-new-features/">previewed in detail back in June</a> at its unveiling has today been released as a golden master to registered iOS developers. iOS 5 includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage™, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users; and Newsstand, a new way to purchase and organize your newspaper and magazine subscriptions. </p> <p>iCloud will be available on October 12 as a free download to iPhone, iPad or iPod touch users running iOS 5 or a Mac running OS X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, TV shows, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available starting in the US later this month for $24.99 a year. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars. Additional iCloud storage upgrades are available to purchase starting at $20 a year for 10GB, $40 a year for 20GB and $100 a year for 50GB.</p> <p>iOS 5 will be available as a free software update for iPhone 4S, iPhone 4, iPhone 3GS, iPad 2, iPad and iPod touch (third and fourth generation) customers, allowing them to experience the amazing new features.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(92) "http://news.worldofapple.com/archives/2011/10/04/ios-5-and-icloud-available-october-12/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(279) "Ahead of the iPhone 4S release on October 14 Apple will release iOS 5 to the public. On the same day, October 12, Apple will unleash iCloud to users of iOS 5 and OS X Lion. “iCloud is the easiest way to manage your content, because iCloud does it all for you and goes far [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(6) "iCloud" ["category#3@term"]=> string(7) "iOS 5.x" ["category#4@term"]=> string(15) "October 4, 2011" ["date_timestamp"]=> int(1317757395) } [9]=> array(36) { ["title#"]=> int(1) ["title"]=> string(58) "Looking Ahead to Today’s “Let’s Talk iPhone” Event" ["link#"]=> int(1) ["link"]=> string(96) "http://news.worldofapple.com/archives/2011/10/04/looking-ahead-to-todays-lets-talk-iphone-event/" ["comments#"]=> int(1) ["comments"]=> string(105) "http://news.worldofapple.com/archives/2011/10/04/looking-ahead-to-todays-lets-talk-iphone-event/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 04 Oct 2011 10:11:00 +0000" ["dc"]=> array(10) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(7) ["subject"]=> string(12) "Apple Rumour" ["subject#2"]=> string(6) "iCloud" ["subject#3"]=> string(7) "iOS 5.x" ["subject#4"]=> string(8) "iPhone 5" ["subject#5"]=> string(11) "iPod Rumour" ["subject#6"]=> string(15) "October 4, 2011" ["subject#7"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(7) ["category"]=> string(12) "Apple Rumour" ["category#2"]=> string(6) "iCloud" ["category#3"]=> string(7) "iOS 5.x" ["category#4"]=> string(8) "iPhone 5" ["category#5"]=> string(11) "iPod Rumour" ["category#6"]=> string(15) "October 4, 2011" ["category#7"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7212" ["description#"]=> int(1) ["description"]=> string(339) "Despite Apple&#8217;s own use of iPhone in the event invite I view the term &#8216;iPhone event&#8221; with hesitation, I firmly believe that today&#8217;s event being held at Apple&#8217;s headquarters in Cupertino at 10am Pacific (6pm London) is an iOS device event not just focused on the iPhone. Much of what I wrote last week on [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(8565) "<div id="attachment_7199" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/09/large-336x300.png" alt="October 4 iPhone 5 Invite" title="October 4 iPhone 5 Invite" width="336" height="300" class="size-medium wp-image-7199" /><p class="wp-caption-text">iPhone 5 press invite for Apple&#039;s October 4 event</p></div> <p><span class="dropCap">D</span>espite Apple&#8217;s own use of iPhone in the event invite I view the term &#8216;iPhone event&#8221; with hesitation, I firmly believe that today&#8217;s event being held at Apple&#8217;s headquarters in Cupertino at 10am Pacific (6pm London) is an iOS device event not just focused on the iPhone.</p> <p>Much of <a href="http://news.worldofapple.com/archives/2011/09/28/that-pesky-iphone-5/">what I wrote last week</a> on the iPhone rumour cycle and where we&#8217;re at remains largely true. Except many onlookers and commentators have placed themselves firmly into one of two camps, the first camp believing that Apple won&#8217;t release a device called the iPhone 5 but will instead release a new phone called the iPhone 4s and alongside it an 8GB iPhone 4. The second camp against all odds still believes we&#8217;ll see an iPhone 5, some even believe with a complete redesign, and that the iPhone 4s is the new low-end iPhone.</p> <p>Whatever happens today we know one thing for sure, Apple has kept this rumour cycle the most locked down of them all, or at very least they&#8217;ve distracted us enough with iPhone 5 rumours that we&#8217;re missing the picture.</p> <p>I personally remain firmly in the camp of thought that we&#8217;ll see an iPhone 4s (N94) today powered by Apple&#8217;s A5 system-on-a-chip (SoC), 1GB of RAM, featuring an 8MP camera and available in 16, 32, and 64GB capacities. There are strong rumours that Apple has incorporated a chip capable of GSM and CDMA in the iPhone 4s and that this phone will be <a href="http://en.wikipedia.org/wiki/Evolved_HSPA">capable of HSPA+ on GSM networks</a>. HSPA+ is capable of very fast data speeds with most carriers supporting up to 21Mbps and is often classed as &#8220;4G&#8221; by those carriers, it&#8217;s not.</p> <p>The iPhone 4s will take the shape of the current iPhone 4 but will be thinner and the antenna design adjusted, presumably to accommodate both CDMA and GSM capabilities.</p> <p>The iPhone 4s is expected in Apple&#8217;s major markets on October 14 but some have suggested a very unlikely imminent release.</p> <p>Alongside the iPhone 4s Apple will have an 8GB iPhone 4 (N90A for us geeks), it&#8217;s by no means a focus of the show, but it aims to hit the low-end market and help penetration in African and Asian markets. Some have speculated that this device has been reworked to make it even cheaper, if this is the case then the changes are very minimal.</p> <p>Such an iPhone lineup leads to a problem though, every man and his dog is expecting an iPhone 5 and Apple doesn&#8217;t appear to have made its usual attempts to dampen expectation ahead of the event. So what else does Apple have up its sleeve?</p> <p>It&#8217;s all in the software and this is where Apple shines. When Apple released the iPhone 3GS (notice a pattern?) in 2009 it was a slight upgrade from the 3G released the previous year. The &#8216;s&#8217; was said to stand for speed, sure it was faster but it lacked that wow factor. One of Apple&#8217;s marquee features for the iPhone 3GS was voice recognition.</p> <p>Apple looks set to make this the marquee feature of the iPhone 4s and this time do it properly. Everyone knows how voice recognition works on a phone, you say call a contact and it calls someone else. This will all change.</p> <p>On the <a href="http://www.businessinsider.com/apple-buys-siri-a-mobile-assistant-app-as-war-with-google-heats-up-2010-4">28th April, 2010 Apple bought a company called Siri</a>, at the time they made an iOS assistant app, the app incorporated a technology called &#8216;natural language processing&#8217;. The video below shows the app in action, note how accurate the recognition is.</p> <p><iframe width="728" height="370" src="http://www.youtube.com/embed/MpjpVAB06O4?hd=1" frameborder="0" allowfullscreen></iframe></p> <p><a href="http://www.macrumors.com/2011/09/30/a-look-at-apples-assistant-interface-for-the-new-iphone/"><em>Mac Rumors</em> have fully embraced this rumour</a> and had a mockup video made of the potential functionality of Siri in iOS 5.</p> <p><iframe width="728" height="370" src="http://www.youtube.com/embed/aZ-xC3g0duA?hd=1" frameborder="0" allowfullscreen></iframe></p> <p>The feature which is currently only scantily visible in betas of iOS 5 is said to be called &#8216;Assistant&#8217; and be a system wide feature. An icon found in a beta of iOS 5 suggests a microphone button will sit in the bottom left of the keyboard which will enable dictation, but obviously the key point is the tightly integrated way in which information is presented upon making a query.</p> <p>With Apple expected to unveil this feature at the event later today we should expect another iOS 5 beta for developers, whether this comes in the form of a Golden Master (GM) or not it doesn&#8217;t really matter.</p> <p>iOS 5 will land before the iPhone 4S, possibly as soon as this Friday (October 7).</p> <p>As I said earlier though this isn&#8217;t just an iPhone event, Apple&#8217;s current lineup of iPods have been on the market longer than any others as the month of September sailed past with not a hint of an iPod refresh. Much has been speculated about the future of the iPod, some by myself, and I suspect most of it&#8217;s wrong.</p> <p>The iPod touch will naturally take centre stage and will take the form of previous updates with the upper models seeing an upgrade to the A5, extended battery life, they&#8217;re unlikely to get much thinner but will be available in white.</p> <p>As for the other iPods, the rumours are scarce. Some have suggested the iPod classic and shuffle will go the way of the dodo, this may be true for the shuffle but only if the nano comes down in price. The classic, despite <a href="http://news.worldofapple.com/archives/2010/09/01/the-demise-of-the-click-wheel-apple-event-rumour-roundup/">my own predictions</a> a year ago, looks set to remain unchanged.</p> <p>Apple does have one more big feature and that is of course, iCloud. Whilst <a href="http://news.worldofapple.com/archives/2011/06/06/apple-announces-free-icloud-service/">unveiled at WWDC in June</a> expect Apple to go over the details again, nothing is expected to have changed but we&#8217;ll get a date when the service goes live which could be within hours of the event.</p> <p><strong>Let&#8217;s summarise:</strong></p> <ul> <li> iPhone 4s available in 16, 32 and 64GB capacities. A5 chip, 1GB RAM, 8MP rear camera, looks like the current iPhone 4 but thinner and with a redesigned antenna. Both GSM and CDMA capable with HSPA+. Available October 14. <li> 8GB iPhone 4 to fill the gap of the low-end market. Largely unchanged. <li> iPod touch available in white and with the A5 chip, design unchanged, same goes for capacities. <li> iPod classic to remain the same, shuffle phased out and nano lowered in price. <li> iOS 5 key feature to be voice Assistant, we&#8217;ll see a GM this week and maybe public release on October 7. <li> iCloud available imminently. </li> </ul> <p><strong>Coverage</strong></p> <p>Apple&#8217;s event is being held in front of a select number of members of the media at the company&#8217;s headquarters in Cupertino. A simulcast is being held at the Covent Garden Apple Store in London for UK and Europe based media. The event will begin at the following times:</p> <p>10:00AM – Pacific<br /> 11:00AM – Mountain<br /> 12:00PM – Central<br /> 01:00PM – Eastern<br /> 06:00PM – London<br /> 07:00PM – Paris<br /> 09:00PM – Moscow<br /> 02:00AM – Tokyo (Wednesday 5th)<br /> 04:00AM – Sydney (Wednesday 5th)</p> <p><em>World of Apple</em> will provide coverage of the news and post-event analysis. Apple is not providing a live video but a meta blog of events can be followed on <a href="http://twitter.com/worldofaapl"><em>World of Apple&#8217;s</em> Twitter feed</a> or the following sites:</p> <ul> <li> <a href="http://www.macrumors.com/">Mac Rumors</a> <li> <a href="http://live.thisismynext.com/Event/Apple_iPhone_5_event_live_blog">This is my next&#8230;</a> <li> <a href="http://www.engadget.com/2011/10/04/apples-lets-talk-iphone-keynote-liveblog/">Engadget</a> </li> </ul> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(101) "http://news.worldofapple.com/archives/2011/10/04/looking-ahead-to-todays-lets-talk-iphone-event/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(339) "Despite Apple&#8217;s own use of iPhone in the event invite I view the term &#8216;iPhone event&#8221; with hesitation, I firmly believe that today&#8217;s event being held at Apple&#8217;s headquarters in Cupertino at 10am Pacific (6pm London) is an iOS device event not just focused on the iPhone. Much of what I wrote last week on [...]" ["category@term"]=> string(12) "Apple Rumour" ["category#2@term"]=> string(6) "iCloud" ["category#3@term"]=> string(7) "iOS 5.x" ["category#4@term"]=> string(8) "iPhone 5" ["category#5@term"]=> string(11) "iPod Rumour" ["category#6@term"]=> string(15) "October 4, 2011" ["category#7@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1317723060) } [10]=> array(28) { ["title#"]=> int(1) ["title"]=> string(29) "October – The Month of Macs" ["link#"]=> int(1) ["link"]=> string(75) "http://news.worldofapple.com/archives/2011/08/03/october-the-month-of-macs/" ["comments#"]=> int(1) ["comments"]=> string(84) "http://news.worldofapple.com/archives/2011/08/03/october-the-month-of-macs/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Wed, 03 Aug 2011 16:30:55 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(8) "iPhone 5" ["subject#2"]=> string(7) "Opinion" ["subject#3"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(3) ["category"]=> string(8) "iPhone 5" ["category#2"]=> string(7) "Opinion" ["category#3"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7100" ["description#"]=> int(1) ["description"]=> string(353) "This week the Apple web is alight with speculation that the iPhone 5 is even further away from release than we originally thought, all thanks to a rumour from John Paczkowski over at All Things D. The current iPhone 4 has already been on the market longer than any other iPhone with Apple flouting its almost habitual June schedule of hardware releases." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(6415) "<div id="attachment_7112" class="wp-caption alignnone" style="width: 738px"><a href="http://images.worldofapple.com/2011/08/MacBookAir_13inch.jpg"><img src="http://images.worldofapple.com/2011/08/MacBookAir_13inch.jpg" alt="13-inch MacBook Air (Mid-2011)" title="13-inch MacBook Air (Mid-2011)" width="728" height="423" class="size-full wp-image-7112" /></a><p class="wp-caption-text">13-inch MacBook Air (Mid-2011)</p></div> <p><span class="dropCap">T</span>his week the Apple web is alight with speculation that the iPhone 5 is even further away from release than we originally thought, all thanks to <a href="http://allthingsd.com/20110801/new-iphone-in-october-not-september/">a rumour from John Paczkowski over at <em>All Things D</em></a>. The current iPhone 4 has already been on the market longer than any other iPhone with Apple flouting its almost habitual June schedule of hardware releases.</p> <p>Instead, as <a href="http://news.worldofapple.com/archives/2011/04/20/iphone-5-september-release-speculation-mounts/">covered by <em>World of Apple</em></a>, the company has begun a new cycle of combined hardware and software releases in the aim of tying them together.</p> <p>Apple has three product groups, in terms of hardware: iOS, Mac and iPod. For the last few years each has had a fairly predictable release schedule that went something like iOS developer release in April which ran up to a public release alongside iPhone hardware in June. This was followed by the very regular iPod releases in mid-September. Macs are not so easy to predict as Apple has in the past not always stuck to processor production roadmaps, but <a href="http://news.worldofapple.com/archives/2009/10/27/apple-the-official-lineup-is-set/">we do know</a> that Apple won’t release Macs any later than October and that it will aim to have the most up-to-date models on the market for the Christmas season and its more student friendly notebooks will be ready before the summers end.</p> <p>But things have changed, take a look at Apple’s product sales charts for the last 24 months or so and you’ll see a recurring pattern, the sale of Apple’s once incredibly popular MP3 player is slowly beginning to sink. Only being held buoyant by reasonably healthy sales of the iPod touch. Apple has also run its ground feature-wise with most of the iPods, at least to the point where changes aren’t going to be headlines the next day.</p> <div id="attachment_7105" class="wp-caption alignleft" style="width: 478px"><a href="http://images.worldofapple.com/2011/08/ipodunitsales_quarterlyq311.png" target="_blank"><img src="http://images.worldofapple.com/2011/08/ipodunitsales_quarterlyq311-468x267.png" alt="Quarterly iPod unit sales (Q311)" title="Quarterly iPod unit sales (Q311)" width="468" height="267" class="size-medium wp-image-7105" /></a><p class="wp-caption-text">Quarterly iPod unit sales up to Q311 (Click to enlarge)</p></div> <p>Apple’s solution is to shift the normal timeline, the iPods will be refreshed but the usually music focused event in September will be an iOS focused event including the official release date of iOS 5 and the iPhone 5, as well as a refreshed iPod touch. Don’t get me wrong I don’t expect Apple to lose the music feel this event has always had but an updated camera on the iPod nano and a shuffle so small that it can barely be seen do not warrant an entire event in Apple’s eyes.</p> <p>There is of course an anomaly here: the iPad. By my outlined logic if Apple is releasing a new version of iOS then surely it should have new iPad hardware too? This is a tricky one, if Apple waits until September 2012 to match up the refresh cycle of the iPad then the product will be very old and the tablet market is moving too quick for that. If Apple does a full refresh in September this year then it would turn out as more of an iteration of the current iPad 2 as the technology hasn’t moved forward enough, maybe that could carry it through to September but would it warrant an iPad 3 moniker and after dubbing 2011 the “year of iPad 2”, would it be wise? The iPad is a subject that needs further discussion in the coming weeks.</p> <p>The only product that is left to discuss here is the Mac, made up of five different products it’s not easy to predict when Apple will refresh them all. Macs are primarily sold more at two times of year, in the run up to December and during what Apple calls the “Back to School” period which includes students across the board returning to education but generally runs from July until September. Apple sells considerably more notebooks than desktops each quarter, increasingly this is being driven by sales of the popular MacBook Air and shows no sign of reversing. Whilst Apple has more recently become proactive in keeping its notebooks with the latest and greatest the desktop machines are often left a few months behind, it’s a sign of the times but it sure does make predicting product releases nigh on impossible in advance.</p> <p>So before we looked at the pattern of releases Apple has been using for the last few years, so how does it look now?</p> <p>The big stuff will kick off in June, we’ll see an iOS release announced at WWDC leading up to September with the 3-4 month developer testing cycle, the previously iPod focussed event will be an iOS event eventually putting the spotlight on iPhone, iPad and iPod touch releases. July and October will be the months of Macs, Apple’s lower-end notebooks in July for the students and the higher-end MacBook Pros and iMacs in October to hit the holiday season.</p> <p>August, November and December will remain product free months as they always have been. January used to be a popular month for releases due to Macworld but looks increasingly less like a favoured month for Apple to release products. The most favourable time for Apple early in the year is late-February, March and April for those mid-cycle Mac releases.</p> <p>As for the rumoured October release of the next iPhone, it’s unlikely to say the least, but as with all Apple rumours the details and the sourcing were scant. Which means that if the source was a carrier then as with all previous iPhone releases Apple will stagger the shipping dates and whilst the iPhone will be announced in mid-September, shipping at around the same time, some other countries could not see it land until October.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(80) "http://news.worldofapple.com/archives/2011/08/03/october-the-month-of-macs/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "3" } ["summary#"]=> int(1) ["summary"]=> string(353) "This week the Apple web is alight with speculation that the iPhone 5 is even further away from release than we originally thought, all thanks to a rumour from John Paczkowski over at All Things D. The current iPhone 4 has already been on the market longer than any other iPhone with Apple flouting its almost habitual June schedule of hardware releases." ["category@term"]=> string(8) "iPhone 5" ["category#2@term"]=> string(7) "Opinion" ["category#3@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1312389055) } [11]=> array(26) { ["title#"]=> int(1) ["title"]=> string(49) "MacBook Air Receives Update, MacBook Discontinued" ["link#"]=> int(1) ["link"]=> string(98) "http://news.worldofapple.com/archives/2011/07/20/macbook-air-receives-update-macbook-discontinued/" ["comments#"]=> int(1) ["comments"]=> string(107) "http://news.worldofapple.com/archives/2011/07/20/macbook-air-receives-update-macbook-discontinued/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Wed, 20 Jul 2011 13:10:20 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(11) "MacBook Air" } ["category#"]=> int(2) ["category"]=> string(10) "Apple News" ["category#2"]=> string(11) "MacBook Air" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7053" ["description#"]=> int(1) ["description"]=> string(385) "Apple has alongside the release of OS X Lion also updated the MacBook Air and subsequently removed the polycarbonate MacBook from sale. Packing brand new Intel processors, Thunderbolt connectivity and a backlit keyboard the latest MacBook Air is said to pack &#8220;twice the performance of the previous generation&#8221;. &#8220;Portable, affordable and powerful, MacBook Air is [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1440) "<div id="attachment_7055" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2011/07/macbookairfamily_200711.jpg" alt="MacBook Air family" title="MacBook Air family (Mid-2011)" width="728" height="293" class="size-full wp-image-7055" /><p class="wp-caption-text">MacBook Air family (Mid-2011)</p></div> <p><span class="dropCap">A</span>pple has alongside the release of OS X Lion also updated the MacBook Air and subsequently removed the polycarbonate MacBook from sale. Packing brand new Intel processors, Thunderbolt connectivity and a backlit keyboard the latest MacBook Air is said to pack &#8220;twice the performance of the previous generation&#8221;.</p> <p>&#8220;Portable, affordable and powerful, MacBook Air is the ultimate everyday notebook,&#8221; said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. &#8220;MacBook Air features our most advanced technology and is an ideal match for Lion, especially with its new Multi-Touch gestures, full-screen apps, Mission Control and Mac App Store.&#8221;</p> <p>The latest MacBook Air uses Intel Core i5 and Core i7 dual-core processors, the new MacBook Air is up to twice as fast as the previous generation and Intel HD Graphics 3000 and offers up to 4GB of faster 1333 MHz memory.</p> <p>The MacBook Air is available in 11-inch and 13-inch models starting at $999 (£849) and $1299 (£1099) respectively.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(103) "http://news.worldofapple.com/archives/2011/07/20/macbook-air-receives-update-macbook-discontinued/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "2" } ["summary#"]=> int(1) ["summary"]=> string(385) "Apple has alongside the release of OS X Lion also updated the MacBook Air and subsequently removed the polycarbonate MacBook from sale. Packing brand new Intel processors, Thunderbolt connectivity and a backlit keyboard the latest MacBook Air is said to pack &#8220;twice the performance of the previous generation&#8221;. &#8220;Portable, affordable and powerful, MacBook Air is [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(11) "MacBook Air" ["date_timestamp"]=> int(1311167420) } [12]=> array(26) { ["title#"]=> int(1) ["title"]=> string(19) "OS X Lion Available" ["link#"]=> int(1) ["link"]=> string(69) "http://news.worldofapple.com/archives/2011/07/20/os-x-lion-available/" ["comments#"]=> int(1) ["comments"]=> string(78) "http://news.worldofapple.com/archives/2011/07/20/os-x-lion-available/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Wed, 20 Jul 2011 12:52:39 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(13) "Mac OS X Lion" } ["category#"]=> int(2) ["category"]=> string(10) "Apple News" ["category#2"]=> string(13) "Mac OS X Lion" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7040" ["description#"]=> int(1) ["description"]=> string(308) "Apple has today made OS X 10.7 Lion available to download from the Mac App Store. Lion is available to download only for $29.99 (£20.99) and packs over 250 new features. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1553) "<div id="attachment_7042" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2011/07/macbookair_familyhero_200711.jpg" alt="MacBook Air" title="MacBook Air family" width="728" height="358" class="size-full wp-image-7042" /><p class="wp-caption-text">11- and 13-inch MacBook Air (Mid-2011) running OS X Lion</p></div> <p><span class="dropCap">A</span>pple has today made OS X 10.7 Lion available to download from the Mac App Store. Lion is available to download only for $29.99 (£20.99) and packs over 250 new features. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion will be made available on a USB thumb drive through the Apple Store for $69 (£55).</p> <p>&#8220;Lion is the best version of OS X yet, and we’re thrilled that users around the world can download it starting today,&#8221; said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. &#8220;Lion makes upgrading a Mac easier than ever before; just launch the Mac App Store, buy Lion with your iTunes account, and the download and install process will begin automatically.&#8221;</p> <p>New features in Lion include: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(74) "http://news.worldofapple.com/archives/2011/07/20/os-x-lion-available/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(308) "Apple has today made OS X 10.7 Lion available to download from the Mac App Store. Lion is available to download only for $29.99 (£20.99) and packs over 250 new features. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(13) "Mac OS X Lion" ["date_timestamp"]=> int(1311166359) } [13]=> array(28) { ["title#"]=> int(1) ["title"]=> string(56) "Updated MacBook Airs to Drop Alongside Lion on Wednesday" ["link#"]=> int(1) ["link"]=> string(106) "http://news.worldofapple.com/archives/2011/07/19/updated-macbook-airs-to-drop-alongside-lion-on-wednesday/" ["comments#"]=> int(1) ["comments"]=> string(115) "http://news.worldofapple.com/archives/2011/07/19/updated-macbook-airs-to-drop-alongside-lion-on-wednesday/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 19 Jul 2011 11:01:14 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(12) "Apple Rumour" ["subject#2"]=> string(13) "Mac OS X Lion" ["subject#3"]=> string(11) "MacBook Air" } ["category#"]=> int(3) ["category"]=> string(12) "Apple Rumour" ["category#2"]=> string(13) "Mac OS X Lion" ["category#3"]=> string(11) "MacBook Air" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7025" ["description#"]=> int(1) ["description"]=> string(385) "Despite stepping right on the heels of Apple&#8217;s third fiscal quarter results it is looking increasingly likely that Apple will unveil the long-rumoured MacBook Air update alongside OS X Lion this coming Wednesday. AppleInsider cites &#8220;people with proven track records&#8221; who point towards the two products being released at 8.30am eastern time (1.30pm London time). [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(2232) "<p><span class="dropCap">D</span>espite stepping right on the heels of <a href="http://news.worldofapple.com/archives/2011/07/18/looking-ahead-to-apples-q3-2011-fiscal-results/">Apple&#8217;s third fiscal quarter results</a> it is looking increasingly likely that Apple will unveil the long-rumoured MacBook Air update alongside OS X Lion this coming Wednesday.</p> <p><em>AppleInsider</em> cites &#8220;people with proven track records&#8221; who point towards the two products being released at 8.30am eastern time (1.30pm London time).</p> <p>As covered in <a href="http://news.worldofapple.com/archives/2011/06/27/macbook-air-refresh-nears/">our more detailed look</a> at the MacBook Air rumours, the refresh is expected to change very little from an aesthetic point of view. Inside the new MacBook Air is expected to pack Intel&#8217;s ultra-low voltage Sandy Bridge processors. Consuming only 17 watts and running dual cores up to 1.8GHz the new processors from Intel are a perfect match for the MacBook Air.</p> <p>Elsewhere inside the Air the internal SSD is expected to weigh in at a starting size of 128GB and of course the already present Mini DisplayPort will be changed to a ThunderBolt port.</p> <p>Apple is also expected to drop OS X Lion alongside the MacBook Air refresh. As the OS will be released via the Mac App Store there is no channel inventory to be filled, making it difficult to pinpoint exactly when Apple will flick the switch.</p> <div id="attachment_6905" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2011/06/macosxlion_machero_060611.jpg" alt="Mac OS X Lion" title="Mac OS X Lion" width="728" height="410" class="size-full wp-image-6905" /><p class="wp-caption-text">Mac OS X Lion | Image courtesy of Apple</p></div> <p>Available from the Mac App Store for $29.99 (£20.99) and packing over 250 new features some of those included are: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(111) "http://news.worldofapple.com/archives/2011/07/19/updated-macbook-airs-to-drop-alongside-lion-on-wednesday/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "2" } ["summary#"]=> int(1) ["summary"]=> string(385) "Despite stepping right on the heels of Apple&#8217;s third fiscal quarter results it is looking increasingly likely that Apple will unveil the long-rumoured MacBook Air update alongside OS X Lion this coming Wednesday. AppleInsider cites &#8220;people with proven track records&#8221; who point towards the two products being released at 8.30am eastern time (1.30pm London time). [...]" ["category@term"]=> string(12) "Apple Rumour" ["category#2@term"]=> string(13) "Mac OS X Lion" ["category#3@term"]=> string(11) "MacBook Air" ["date_timestamp"]=> int(1311073274) } [14]=> array(26) { ["title#"]=> int(1) ["title"]=> string(28) "Third Beta of iOS 5 Released" ["link#"]=> int(1) ["link"]=> string(78) "http://news.worldofapple.com/archives/2011/07/12/third-beta-of-ios-5-released/" ["comments#"]=> int(1) ["comments"]=> string(87) "http://news.worldofapple.com/archives/2011/07/12/third-beta-of-ios-5-released/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 12 Jul 2011 12:25:37 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(7) "iOS 5.x" } ["category#"]=> int(2) ["category"]=> string(10) "Apple News" ["category#2"]=> string(7) "iOS 5.x" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7018" ["description#"]=> int(1) ["description"]=> string(303) "Last night Apple released the third beta of iOS 5 to registered developers. Accompanying the beta of iOS 5 was a new iTunes 10.5 and Apple TV software beta. The third beta of iOS 5 brings the software to build 9A5259f and according to a number of sites brings a flurry of changes and improvements. [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1561) "<p><span class="dropCap">L</span>ast night Apple released the third beta of iOS 5 to registered developers. Accompanying the beta of iOS 5 was a new iTunes 10.5 and Apple TV software beta.</p> <p>The third beta of iOS 5 brings the software to build 9A5259f and according to a number of sites brings a flurry of changes and improvements.</p> <p><a href="http://itsalltech.com/2011/07/11/apple-releases-ios-5-beta-3-to-developers/"><em>It&#8217;s All Tech</em> has posted</a> an extensive look at iOS 5 beta 3 including the new location services controls, voice roaming, new Safari preferences, new Reminders app icon and mailbox creation in Mail amongst many other changes.</p> <p>With this beta Apple has also brought a new feature into iOS on the iPad known as Assistive Touch which allows those who could have trouble using multi-point gestures to use an iPad. Assistive Touch also gives access to hardware features such as locking the screen, adjusting volume and shaking the device. Enabled in Settings, Assistive Touch is activated by tapping an icon in the corner of the screen. <a href="http://www.macstories.net/news/ios-5-beta-3-features-new-accessibility-panel-with-gesture-controls/"><em>MacStories</em> offers a detailed overview</a> of the new accessibility gestures.</p> <p>iOS 5 is widely expected to be released in mid-September alongside the iPhone 5. iOS 5 packs over 200 new features and will be available as a free software update for iPhone 4, iPhone 3GS, iPad 2, iPad, iPod touch (fourth generation) and iPod touch (third generation).</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(83) "http://news.worldofapple.com/archives/2011/07/12/third-beta-of-ios-5-released/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(303) "Last night Apple released the third beta of iOS 5 to registered developers. Accompanying the beta of iOS 5 was a new iTunes 10.5 and Apple TV software beta. The third beta of iOS 5 brings the software to build 9A5259f and according to a number of sites brings a flurry of changes and improvements. [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(7) "iOS 5.x" ["date_timestamp"]=> int(1310473537) } [15]=> array(32) { ["title#"]=> int(1) ["title"]=> string(34) "The Case for a Second iPhone Model" ["link#"]=> int(1) ["link"]=> string(84) "http://news.worldofapple.com/archives/2011/06/28/the-case-for-a-second-iphone-model/" ["comments#"]=> int(1) ["comments"]=> string(93) "http://news.worldofapple.com/archives/2011/06/28/the-case-for-a-second-iphone-model/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 28 Jun 2011 12:13:48 +0000" ["dc"]=> array(8) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(5) ["subject"]=> string(15) "Analyst Reports" ["subject#2"]=> string(12) "Apple Rumour" ["subject#3"]=> string(8) "iPhone 4" ["subject#4"]=> string(8) "iPhone 5" ["subject#5"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(5) ["category"]=> string(15) "Analyst Reports" ["category#2"]=> string(12) "Apple Rumour" ["category#3"]=> string(8) "iPhone 4" ["category#4"]=> string(8) "iPhone 5" ["category#5"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=6998" ["description#"]=> int(1) ["description"]=> string(250) "Having to wait over a year for a new model of iPhone is sending the rumour mill into delirium. Yesterday saw not one, but two analysts stick their heads above the parapet and oust the idea that Apple will later this year release two models of iPhone." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(4857) "<div id="attachment_6475" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2011/04/White-iPhone-4-^^-e1302791638420-728x420.jpg" alt="White iPhone 4" title="White iPhone 4" width="728" height="420" class="size-large wp-image-6475" /><p class="wp-caption-text">White iPhone 4 - <a href='http://flic.kr/p/96aWHV'>Photo by dawvon</a></p></div> <p><span class="dropCap">H</span>aving to wait over a year for a new model of iPhone is sending the rumour mill into delirium. Yesterday saw not one, but two analysts stick their heads above the parapet and oust the idea that Apple will later this year release two models of iPhone.</p> <p>It all started with a report from Deutsche Bank analyst Chris Whitmore who declared &#8220;Its time for a mid-range iPhone&#8221; and pointed towards Apple releasing a lower-end unlocked iPhone priced between $300 and $500 and aimed at the prepaid market, so in effect contract free. Whitmore went on to discuss the merits of releasing a pre-paid only iPhone, he notes that Apple had sold around 87 million iPhone units in the past 2 years &#8220;which suggests it has reached only 6% penetration of its current addressable subscribers,&#8221; adding, &#8220;we believe Apple has room to run both in terms of greater market penetration as well as incremental carrier additions going forward.&#8221;</p> <p>Whitmore then went onto to discuss how the lower-end iPhone, named the iPhone 4S would be priced at $349 in his estimations. For the record <em>World of Apple</em> has it from very good sources that the name iPhone 4S is a complete falsehood.</p> <p>What Whitmore fails to effectively do in his report to analysts is outline how Apple would trim such massive amounts off the price of the iPhone without &#8220;negatively impacting profitability&#8221;.</p> <p>The second source of this rumour is Morgan Stanley&#8217;s Katy Huberty. Katy never actually explicitly pointed towards two new iPhones but in her report in relation to recent meetings with unnamed individuals the analyst did say Apple is forecasting a large iPhone unit increase in 2012 &#8220;on the back of new products and potentially lower price points.&#8221;</p> <p>So what merits does a second, lower cost iPhone have for Apple? The answer is obvious, it has every benefit but just because that is the case it doesn&#8217;t mean Apple is willing or preparing to do it. Take for example the netbook market; it&#8217;s a market that Apple has been vehemently opposed to but eventually entered with the MacBook Air. The one difference between the MacBook Air and the plethora of netbooks is the quality and the price, yet Apple&#8217;s MacBook Air is selling in extreme volumes.</p> <p>We also have some insight to how Apple feels about the prepaid phone market, as noted by Jim Dalyrmple <a href="http://www.loopinsight.com/2011/06/27/report-apple-will-release-two-iphones-in-september/">over at <em>The Loop</em></a> Apple&#8217;s COO Tim Cook earlier this year told Bernstein&#8217;s Toni Sacconaghi that the company &#8220;understood [that] price is big factor in the prepaid market&#8221; but Apple was not &#8220;ceding any market.&#8221;</p> <p>What Tim Cook means by that comment is that until Apple feels ready and confident to enter the lower end market then it won&#8217;t do so. Apple will want quality hardware, the same software and apps and yet still want to keep the massive margins the iPhone currently offers.</p> <div id="attachment_3743" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2010/02/iphone3gs_video.jpg" alt="iPhone 3GS" title="iPhone 3GS Video" width="728" height="420" class="size-full wp-image-3743" /><p class="wp-caption-text">iPhone 3GS | Image courtesy of Apple</p></div> <p>Yet Apple already plays a two iPhone game in some countries, in the US whilst Apple sells the iPhone 4 it also allows AT&#038;T to sell the old 3GS for a subsidised rate of $49. Last year the 16GB iPhone 4 was <a href="http://www.isuppli.com/Teardowns/News/Pages/iPhone-4-Carries-Bill-of-Materials-of-187-51-According-to-iSuppli.aspx">estimated by iSuppli to cost $188</a> for Apple to produce, naturally this figure discounts shipping, packaging, advertising and other overheads and let us not forget Apple&#8217;s penchant for 60% margins on products. If Apple really wanted to enter the prepaid market, a 4 or 8GB iPhone 4 would seemingly be the best way for the company to do it.</p> <p>With rumours suggesting that the next iPhone to be similar in appearance to the current iPhone 4, then the two models could share 70% of their components (display, touch panel, antenna, sensors, case, etc) whilst the lower-end iPhone 4 would be of lower capacity and still keep Apple&#8217;s A4 chip whilst the iPhone 5 packs an A5 and 32 and 64GB capacity.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(89) "http://news.worldofapple.com/archives/2011/06/28/the-case-for-a-second-iphone-model/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "1" } ["summary#"]=> int(1) ["summary"]=> string(250) "Having to wait over a year for a new model of iPhone is sending the rumour mill into delirium. Yesterday saw not one, but two analysts stick their heads above the parapet and oust the idea that Apple will later this year release two models of iPhone." ["category@term"]=> string(15) "Analyst Reports" ["category#2@term"]=> string(12) "Apple Rumour" ["category#3@term"]=> string(8) "iPhone 4" ["category#4@term"]=> string(8) "iPhone 5" ["category#5@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1309263228) } [16]=> array(30) { ["title#"]=> int(1) ["title"]=> string(41) "Mac OS X 10.6.8 Release Prepares for Lion" ["link#"]=> int(1) ["link"]=> string(91) "http://news.worldofapple.com/archives/2011/06/24/mac-os-x-10-6-8-release-prepares-for-lion/" ["comments#"]=> int(1) ["comments"]=> string(100) "http://news.worldofapple.com/archives/2011/06/24/mac-os-x-10-6-8-release-prepares-for-lion/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Fri, 24 Jun 2011 09:40:37 +0000" ["dc"]=> array(7) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(4) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(27) "Apple News - Mac OS Updates" ["subject#3"]=> string(13) "Mac OS X Lion" ["subject#4"]=> string(21) "Mac OS X Snow Leopard" } ["category#"]=> int(4) ["category"]=> string(10) "Apple News" ["category#2"]=> string(27) "Apple News - Mac OS Updates" ["category#3"]=> string(13) "Mac OS X Lion" ["category#4"]=> string(21) "Mac OS X Snow Leopard" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=6984" ["description#"]=> int(1) ["description"]=> string(291) "Apple has released the eighth major update to Mac OS X Snow Leopard via Software Update. The update which will presumably be the last for Mac OS X 10.6 primarily prepares users systems for the next major Mac OS update which is due in July. Mac OS X 10.6.8 is described by Apple to have [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1437) "<p><span class="dropCap">A</span>pple has released the eighth major update to Mac OS X Snow Leopard via Software Update. The update which will presumably be the last for Mac OS X 10.6 primarily prepares users systems for the next major Mac OS update which is due in July.</p> <p>Mac OS X 10.6.8 is described by Apple to have the following improvements:</p> <ul> <li> Enhance the Mac App Store to get your Mac ready to upgrade to Mac OS X Lion <li> Resolve an issue that may cause Preview to unexpectedly quit <li> Improve support for IPv6 <li> Improve VPN reliability <li> Identify and remove known variants of Mac Defender </li> </ul> <p>Apple also offers a <a href="http://support.apple.com/kb/HT4561">detailed knowledge base note</a> on Mac OS X 10.6.8 as well as the <a href="http://support.apple.com/kb/HT4723">security updates included</a>.</p> <p>Mac OS X Lion which was heavily previewed at this years WWDC earlier this month will be available in July exclusively from the Mac App Store for $29.99 (£20.99). Some 250 updates are said to be included in Lion with some of the most amazing features in Lion being: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(96) "http://news.worldofapple.com/archives/2011/06/24/mac-os-x-10-6-8-release-prepares-for-lion/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "1" } ["summary#"]=> int(1) ["summary"]=> string(291) "Apple has released the eighth major update to Mac OS X Snow Leopard via Software Update. The update which will presumably be the last for Mac OS X 10.6 primarily prepares users systems for the next major Mac OS update which is due in July. Mac OS X 10.6.8 is described by Apple to have [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(27) "Apple News - Mac OS Updates" ["category#3@term"]=> string(13) "Mac OS X Lion" ["category#4@term"]=> string(21) "Mac OS X Snow Leopard" ["date_timestamp"]=> int(1308908437) } [17]=> array(26) { ["title#"]=> int(1) ["title"]=> string(38) "iTunes 10.3.1 Delivers Minor Bug Fixes" ["link#"]=> int(1) ["link"]=> string(88) "http://news.worldofapple.com/archives/2011/06/08/itunes-10-3-1-delivers-minor-bug-fixes/" ["comments#"]=> int(1) ["comments"]=> string(97) "http://news.worldofapple.com/archives/2011/06/08/itunes-10-3-1-delivers-minor-bug-fixes/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Wed, 08 Jun 2011 16:30:03 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(29) "Apple News - Software Updates" } ["category#"]=> int(2) ["category"]=> string(10) "Apple News" ["category#2"]=> string(29) "Apple News - Software Updates" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=6945" ["description#"]=> int(1) ["description"]=> string(326) "Apple has released a minor update to iTunes which presumably fixes a number of minor bugs that arose from the initial launch of iTunes 10.3 on Monday. No news notes are included with iTunes 10.3.1 but a number of discussion topics on Apple&#8217;s support forums suggest that iTunes 10.3 had an iOS device syncing issue. [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1475) "<p><span class="dropCap">A</span>pple has released a minor update to iTunes which presumably fixes a number of minor bugs that arose from the initial launch of iTunes 10.3 on Monday. No news notes are included with iTunes 10.3.1 but a number of discussion topics on Apple&#8217;s support forums suggest that iTunes 10.3 had an iOS device syncing issue.</p> <p>iTunes 10.3.1 is accompanied with the same notes as the original release:</p> <blockquote><p>Introducing iTunes in the Cloud beta. The music you purchase in iTunes appears automatically on all your devices. You can also download your past iTunes purchases. Where you want, when you want. </p> <p>- Automatic Downloads. Purchase music from any device or computer and automatically download a copy to your Mac and iOS devices. </p> <p>- Download Previous Purchases. Download your past music purchases again at no additional cost. Your purchases are available in the iTunes Store on your Mac or in the iTunes app on your iPhone, iPad, or iPod touch. Previous purchases may be unavailable if they are no longer on the iTunes Store. </p> <p>iTunes 10.3 also adds Books to the iTunes Store, where you can discover and buy your favorite books on your computer and automatically download them to iBooks on your iPhone, iPad, or iPod touch. </p> <p>This version also allows you to use Automatic Downloads with apps and books or download previously purchased apps and books from your computer or iOS device.</p></blockquote> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(93) "http://news.worldofapple.com/archives/2011/06/08/itunes-10-3-1-delivers-minor-bug-fixes/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "2" } ["summary#"]=> int(1) ["summary"]=> string(326) "Apple has released a minor update to iTunes which presumably fixes a number of minor bugs that arose from the initial launch of iTunes 10.3 on Monday. No news notes are included with iTunes 10.3.1 but a number of discussion topics on Apple&#8217;s support forums suggest that iTunes 10.3 had an iOS device syncing issue. [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(29) "Apple News - Software Updates" ["date_timestamp"]=> int(1307550603) } [18]=> array(28) { ["title#"]=> int(1) ["title"]=> string(23) "Apple Posts iTunes 10.3" ["link#"]=> int(1) ["link"]=> string(73) "http://news.worldofapple.com/archives/2011/06/07/apple-posts-itunes-10-3/" ["comments#"]=> int(1) ["comments"]=> string(82) "http://news.worldofapple.com/archives/2011/06/07/apple-posts-itunes-10-3/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 07 Jun 2011 19:49:40 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(29) "Apple News - Software Updates" ["subject#3"]=> string(6) "iCloud" } ["category#"]=> int(3) ["category"]=> string(10) "Apple News" ["category#2"]=> string(29) "Apple News - Software Updates" ["category#3"]=> string(6) "iCloud" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=6940" ["description#"]=> int(1) ["description"]=> string(348) "Apple has iTunes 10.3 available for download on the main Apple website. Despite releasing iTunes 10.5 beta to developers the new version for the public brings some early iCloud features which are available to iOS 4.3 devices. The following notes accompany the iTunes 10.3 download: Introducing iTunes in the Cloud beta. The music you purchase [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1519) "<p><span class="dropCap">A</span>pple has <a href="http://www.apple.com/itunes/">iTunes 10.3 available for download</a> on the main Apple website. Despite releasing iTunes 10.5 beta to developers the new version for the public brings some early iCloud features which are available to iOS 4.3 devices.</p> <p>The following notes accompany the iTunes 10.3 download:</p> <blockquote><p>Introducing iTunes in the Cloud beta. The music you purchase in iTunes appears automatically on all your devices. You can also download your past iTunes purchases. Where you want, when you want. </p> <p>- Automatic Downloads. Purchase music from any device or computer and automatically download a copy to your Mac and iOS devices. </p> <p>- Download Previous Purchases. Download your past music purchases again at no additional cost. Your purchases are available in the iTunes Store on your Mac or in the iTunes app on your iPhone, iPad, or iPod touch. Previous purchases may be unavailable if they are no longer on the iTunes Store. </p> <p>iTunes 10.3 also adds Books to the iTunes Store, where you can discover and buy your favorite books on your computer and automatically download them to iBooks on your iPhone, iPad, or iPod touch. </p> <p>This version also allows you to use Automatic Downloads with apps and books or download previously purchased apps and books from your computer or iOS device.</p></blockquote> <p>iTunes 10.5 will be available after a period of developer exclusivity in September when iOS 5 is released.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(78) "http://news.worldofapple.com/archives/2011/06/07/apple-posts-itunes-10-3/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(348) "Apple has iTunes 10.3 available for download on the main Apple website. 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The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple’s quarterly revenue and remarked on just how incredible the quarter looks on paper." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(3236) "<p><span class="dropCap">E</span>arlier this month <a href="http://news.worldofapple.com/archives/2012/01/04/the-forty-billion-dollar-quarter/">I wrote a short piece</a> on Apple&#8217;s first fiscal quarter of 2012. The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple&#8217;s quarterly revenue and remarked on just how incredible the quarter looks on paper.</p> <p>Today Apple will announce the results of Q112 and it&#8217;s not just revenue that will impress Wall Street. Apple is set to dazzle even the casual onlookers as the numbers are released.</p> <p><span id="more-7420"></span></p> <p>Recapping the quarter is easy, as the period covers the holiday season the number of product releases are slim. During the quarter Apple began selling the iPhone 4S and by the end of the quarter was selling the iPhone in 61 countries including on three major carriers in the U.S. and for the first time ever available in the U.S. without a carrier contract. Software wise both iCloud and the associated iTunes Match service became available.</p> <p>During Q112 Apple gave the iPod nano and iPod touch a minor update and gave a speed-bump to the MacBook Pro.</p> <p>These changes to products led Apple into a strong holiday season and the sales look like they&#8217;ll match that expectation.</p> <p>As ever, <em>Fortune&#8217;s Apple 2.0</em> blog has given an excellent summary of what the professional and amateur analysts have been predicting.</p> <p>The full table of number&#8217;s is available in <a href="http://tech.fortune.cnn.com/2012/01/23/our-apple-whisper-numbers-2/">today&#8217;s post &#8220;Our Apple Whisper Numbers&#8221;</a>. Here&#8217;s a summary of those figures:</p> <p>Apple offered guidance last quarter of $37 billion in revenue on EPS of $9.00. Gross margin was guided to be 40%.</p> <div id="attachment_7343" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/Revenue-ActualEst.png" alt="Apple&#039;s Revenue as of Q411" title="Apple&#039;s Revenue as of Q411" width="728" height="453" class="size-full wp-image-7343" /><p class="wp-caption-text">Estimated and actual quarterly Apple sales revenue</p></div> <p>Averaging analysts across the board the expectations are for revenue around $40 billion but could be as high as $45 billion on EPS of between $10 and $12.80.</p> <p> When it comes down to actual product sales they shape up as follows:</p> <ul> <li> iPad: 11.7 to 19.5 million <li> iPhone: 30 to 35 million <li> Mac: 4.7 to 6.3 million <li> iPod: 9 to 18 million </li> </ul> <p> The figures are even more jaw dropping if you take in mind that Apple has never reported quarterly revenue over $30 billion, never mind $40 billion. Apple hasn&#8217;t sold over 5 million Macs before, the current record sits at 4.89 million.</p> <p> Apple&#8217;s Q112 results will be available at the closing bell at 4.30 PM Eastern time, 1.30 PM Pacific or 9.30 PM in London. Apple will then host a conference call, <a href="http://www.apple.com/quicktime/qtv/earningsq112/">which can listened to here</a>, starting at 5 PM Eastern time, 2 PM Pacific or 10 PM in London.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(102) "http://news.worldofapple.com/archives/2012/01/24/predictions-ahead-of-apples-q112-fiscal-results/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(317) "Earlier this month I wrote a short piece on Apple’s first fiscal quarter of 2012. The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple’s quarterly revenue and remarked on just how incredible the quarter looks on paper." ["category@term"]=> string(20) "Apple Financial News" ["category#2@term"]=> string(10) "Apple News" ["date_timestamp"]=> int(1327435614) } [1]=> array(28) { ["title#"]=> int(1) ["title"]=> string(73) "Apple’s Education Event: Won’t Somebody Please Think of the Children?" ["link#"]=> int(1) ["link"]=> string(115) "http://news.worldofapple.com/archives/2012/01/19/apples-education-event-wont-somebody-please-think-of-the-children/" ["comments#"]=> int(1) ["comments"]=> string(124) "http://news.worldofapple.com/archives/2012/01/19/apples-education-event-wont-somebody-please-think-of-the-children/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Thu, 19 Jan 2012 21:03:50 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(15) "Apple Education" ["subject#2"]=> string(16) "January 19, 2012" ["subject#3"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(3) ["category"]=> string(15) "Apple Education" ["category#2"]=> string(16) "January 19, 2012" ["category#3"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7402" ["description#"]=> int(1) ["description"]=> string(370) "Apple's education-focused event held today in the Guggenheim Museum in New York City is over and it's now time to take stock of what the company announced. What we saw today was almost exactly as we expected, some of the more nuanced details such as application names and such were off the mark but beyond that we saw nothing we didn't expect and got everything we did." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(9992) "<div id="attachment_7408" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/ibooks_textbooks_190112-728x546.png" alt="iBooks Textbooks Category on iBookstore" title="iBooks Textbooks Category on iBookstore" width="728" height="546" class="size-large wp-image-7408" /><p class="wp-caption-text">iBooks Textbooks Category on iBookstore</p></div> <p><span class="dropCap">A</span>pple&#8217;s education-focused event held today in the Guggenheim Museum in New York City is over and it&#8217;s now time to take stock of what the company announced. What we saw today was almost exactly as we expected, some of the more nuanced details such as application names and such were off the mark but beyond that we saw nothing we didn&#8217;t expect and got everything we did.</p> <p><span id="more-7402"></span></p> <p>Phil Schiller got up on stage and immediately began talking about how education is deep within Apple&#8217;s DNA and the iPad is starting to show that it can be a great tool for helping children learn. Schiller said that Apple constantly hears from teachers and parents about how the iPad is with special needs children.</p> <p>There are already 1.5 million iPads within the U.S. education system, some 1,000 of them in one-to-one deployment. There are also over 20,000 education and learnings apps in the App Store for the iPad.</p> <p>Apple is looking to further its involvement with education, Schiller paid particular attention to improving education for children of the U.S. noting that high school students in the U.S. that enter as freshman have only a 70 percent chance of graduating with that dropping closer to 60 percent in urban areas.</p> <p>Schiller spent the hour long presentation laying out two initiatives to get iPads in the hands of more students to aid in their learning.</p> <p>The first and most notable initiative is that Apple, as expected, is to enter the digital textbook market. With the release of <a href="http://itunes.apple.com/us/app/ibooks/id364709193?mt=8">iBooks 2 as a free download</a> from the App Store for iPhone and iPad, students can now download textbooks from the iBookstore. These textbooks are highly interactive containing video, photos, and interactive diagrams but with iBooks 2 notation and highlighting has taken a big leap forward including a new feature allowing flash cards to be automatically made from notes.</p> <p>iBooks 2 is a welcome improvement, upon initial use it appears quicker and smoother. The under-the-hood changes are clearly in place to allow compatibility with the textbooks and books that can downloaded from the iBookstore which can now feature content from Keynote, videos, audio, HTML5 and Javascript.</p> <div id="attachment_7413" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/ibooksauthor_1901121-728x533.jpg" alt="iBooks Author running on iMac" title="iBooks Author running on iMac" width="728" height="533" class="size-large wp-image-7413" /><p class="wp-caption-text">iBooks Author running on iMac | Image courtesy of Apple</p></div> <p>To create these textbooks and interactive books (note that Apple never uses the term eBook) Apple has released for free via the <a href="http://itunes.apple.com/us/app/ibooks-author/id490152466?ls=1&#038;mt=12">Mac App Store</a> a new application called <a href="http://www.apple.com/ibooks-author/">iBooks Author</a>. Looking like a cross between Pages and Keynote, iBooks author allows anyone to start creating a book or textbook. As you&#8217;d expect iBooks Author includes a number of templates and has Apple&#8217;s ease of use feel about it; elements snap in place, multimedia content is easy to insert and so on.</p> <p>From the help file in iBooks Author here is the full list content that can be included:</p> <ul> <li> Gallery: Add a sequence of images your readers can swipe through, each with its own custom caption. <li> Media: Add a movie or audio file readers can play. <li> Review: Add a sequence of interactive multiple-choice or drag-to-target questions. <li> Keynote: Add a Keynote presentation (exported as HTML). <li> Interactive image: Use labels (sometimes called callouts), panning, and zooming to provide detailed information about specific parts of a graphic. <li> 3D: Add a 3D COLLADA (.dae) file readers can rotate. <li> HTML: Add a Dashboard widget (.wdgt). </li> </ul> <p>Authors can publish their books or textbooks straight to the iBookstore from iBooks Author or can be previewed on the iPad without publication. Apple also says that you can distribute the book in &#8220;iBooks format&#8221; which doesn&#8217;t look like it is any form of recognised standard like ePub. A more <a href="http://support.apple.com/kb/HT5071">detailed FAQ on publishing</a> has been posted by Apple.</p> <p>Of course iBooks 2 and all these changes and aspirations for education mean nothing without actual textbook makers being on board. Apple has as you&#8217;d expect delivered a handful of partners who have begun making textbooks and distributing them through the iBookstore.</p> <p>There are already eight of these textbooks available for free on the iBookstore from Pearson, McGraw Hill, Houghton Mifflin Harcourt, DK Publishing, and E.O. Wilson. With these textbooks containing long video and impressive iteractive 3D diagrams they are of course large in size, the smallest of the current available textbooks <a href="http://itunes.apple.com/us/book/environmental-science/id495557529?mt=13">Pearson&#8217;s <em>Environmental Science</em></a> weighs in at 793MB and <a href="http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewMetaBook?id=495419506&#038;mt=13&#038;s=143441">Pearson&#8217;s <em>Biology</em></a> is an astonishing 2.77GB.</p> <p>Apple says that textbooks will be priced from $14.99 or less and in fact imposes this price as the upper limit for self-publishers too.</p> <div id="attachment_7409" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/lifeonearth_textbook_190112-728x546.png" alt="Life on Earth Textbook" title="Life on Earth Textbook" width="728" height="546" class="size-large wp-image-7409" /><p class="wp-caption-text">E.O. Wilson's <em>Life on Earth</em> textbook</p></div> <p>The transparent plan from Apple today is to help improve the education of children by encouraging the creation of more engaging and interactive learning tools in the form of textbooks. Of course with these iPads in the classroom other tools will be at the fingertips of those students. But let&#8217;s not forget that Apple requires to make money to survive as a company, whilst it is taking the 30% cut from the sales of textbooks on the iBookstore the more veiled tactic here is to sell more iPads into education.</p> <p>The critics have of course come out all guns blazing, arguing that the price of iPad is prohibitive for widespread use, <a href="http://www.macgasm.net/2012/01/19/apples-ipad-based-textbooks-rich-white-kids/">Joshua Schell over at <em>Macgasm</em></a> claims that they&#8217;ll only end up in &#8220;rich white kid schools&#8221;. Apple clearly thinks different, <a href="http://www.theverge.com/2012/1/19/2718701/apple-ibooks2-textbooks-hardware-questions">Schiller told <em>The Verge</em></a> that it could work out favourably for schools if weighed against the cost of buying textbooks. Apple already offers volume purchase pricing of hardware which isn&#8217;t open disclosed to the public.</p> <p>From my point of view Apple will need to work hard at this, it&#8217;s in a real precarious position where these textbooks will end up in the hands of a few thousand students at a handful of schools and be unable to penetrate the mainstream U.S. education system. Apple will need to keep the authoring software as up-to-date as possible and try and bring on more publishers and constantly encourage them to publish their latest textbooks and keep the pricing low.</p> <p>The incentive is there for schools but the initial outlay from the district education board will need sweetening by Apple for sure.</p> <p>The focus of Apple&#8217;s first education initiative was K-12 (primary and secondary education), the second moved onto higher levels and brought iTunes U back into the spotlight.</p> <p>Apple has made <a href="http://itunes.apple.com/us/app/itunes-u/id490217893?mt=8">available an iTunes U app</a> for iPad and iPhone and iPod touch giving access to the huge educational resources from the likes of Cambridge, Duke, Harvard, Oxford and Stanford. Apple also announced that K-12 institutions can now begin distributing their content through iTunes U.</p> <p>iTunes U allows access to books, presentations, lectures and assignment lists as well as having built-in push notifications for the latest class information.</p> <div id="attachment_7416" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/itunesu_190112-728x546.png" alt="iTunes U" title="iTunes U" width="728" height="546" class="size-large wp-image-7416" /><p class="wp-caption-text">iTunes U Store in the iTunes U iPad App</p></div> <p>As Schiller said right at the start of today&#8217;s event, education is in Apple&#8217;s DNA. Ever since the 1980s Apple has been pushing computing in schools and encouraging mass deployment of Macs to all age groups. With this latest move Apple hopes to use its experience of working with content partners and having excellent tools to distribute textbooks as easily as it distributes billions of apps and music downloads.</p> <p>The simplicity that iBooks Author brings to teachers and lecturers to create their own custom textbooks for their classes empowers the teacher who knows the students best rather than a nationwide system that tries to cater for the majority.</p> <p>You can <a href="http://www.apple.com/apple-events/education-january-2012/">watch today&#8217;s Apple event online</a>.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(120) "http://news.worldofapple.com/archives/2012/01/19/apples-education-event-wont-somebody-please-think-of-the-children/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(370) "Apple's education-focused event held today in the Guggenheim Museum in New York City is over and it's now time to take stock of what the company announced. What we saw today was almost exactly as we expected, some of the more nuanced details such as application names and such were off the mark but beyond that we saw nothing we didn't expect and got everything we did." ["category@term"]=> string(15) "Apple Education" ["category#2@term"]=> string(16) "January 19, 2012" ["category#3@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1327007030) } [2]=> array(26) { ["title#"]=> int(1) ["title"]=> string(20) "Reflecting on Change" ["link#"]=> int(1) ["link"]=> string(70) "http://news.worldofapple.com/archives/2012/01/16/reflecting-on-change/" ["comments#"]=> int(1) ["comments"]=> string(79) "http://news.worldofapple.com/archives/2012/01/16/reflecting-on-change/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Mon, 16 Jan 2012 16:06:56 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(20) "WoA Feature Articles" ["subject#2"]=> string(19) "World of Apple News" } ["category#"]=> int(2) ["category"]=> string(20) "WoA Feature Articles" ["category#2"]=> string(19) "World of Apple News" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7361" ["description#"]=> int(1) ["description"]=> string(505) "There's no easy way to say it, 2011 was a bad year for this website. Such a statement isn't easy for me to write because it isn't easy for me to hear; in July <em>World of Apple</em> will be seven years old and anyone who has ever run a website will know that it's not all dissimilar to bringing up a child. And this child is now at the ripe old age of seven. What follows is a short reflection of those seven years, the lessons learned and the experience garnered and a hopeful punt at where I'm heading." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(14639) "<div id="attachment_7366" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/alexbrooks_ipadilluminate.jpg" alt="World of Apple author Alex Brooks" title="Alex Brooks Illuminated by iPad" width="728" height="405" class="size-full wp-image-7366" /><p class="wp-caption-text">Alex Brooks artistically illuminated by an iPad | Photo by <a href='http://MerryP.co.uk'>Merry Phillips</a></p></div> <p><span class="dropCap">T</span>here&#8217;s no easy way to say it, 2011 was a bad year for this website. Such a statement isn&#8217;t easy for me to write because it isn&#8217;t easy for me to hear; in July <em>World of Apple</em> will be seven years old and anyone who has ever run a website will know that it&#8217;s not all dissimilar to bringing up a child. And this child is now at the ripe old age of seven. What follows is a short reflection of those seven years, the lessons learned and the experience garnered and a hopeful punt at where I&#8217;m heading.</p> <p><span id="more-7361"></span></p> <p>Those seven years taught me a lot but the last 12 months taught me so much more than all of those years put together. In my personal life I excelled in areas that are vital to my future life, I gained knowledge, experience and friends that will see me go far. I was featured on TV and in magazines for the first time, I completed my first major political campaign, I started renting my first house and I went from thinking I was grown up to knowing I was <em>growing</em> up, a key distinction in decision making. In fact, all age does is make you realise the decisions you&#8217;ve made today may not be the right ones later. But, you never know until it&#8217;s done.</p> <p>Whilst I, myself was doing all this changing this child was suffering. This child that has been nurtured with thousands of hours of my life. This child that has seen me slave all day and all night, ruin relationships, make holidaying impossible but also the same child that has seen me at my happiest, flown me around the world, seen beautiful places and products and made some amazing friends. It&#8217;s incredible to suggest that this non-material collection of words, code and pictures can have such incredible power never mind being able invoke such emotion in me.</p> <p>It took me too long to realise that I was neglecting this child and it took me even longer to realise what I was doing wrong. With the benefit of hindsight it seems obvious now and I&#8217;ve outlined it clearly above, this child grows only with dedication and time and in 2011 I supplied neither of those things. But there is a third ingredient and that ingredient is me.</p> <p>I started this website in 2005 for the simple reason that I wanted a website that reported on Apple in a sensible, objective and concise fashion. Put simply I wrote the website for me and by doing that everything else came naturally. Then came the growing pains and I&#8217;ve only realised now that this is where the trouble began. A website with thousands of uniques a day needs powerful servers, developers and designers and the only viable option to pay for that is advertising, ugly and ineffective advertising—the ineffectiveness can be combatted with a dose of quantity.</p> <p>Success brings many things and greed is certainly one of them and being young certainly makes it worse. A simple formula for a website running advertising is that the more people who turn up on a single day then the more money the website will make on that day, so the website quickly goes from two lengthy, well written posts a day to six short and badly written posts.</p> <p>The best way to know how much money a website is making is to watch the stats and watch them like a hawk I did. The first time I got linked from Slashdot (remember that place?), Digg and many other big sites, the rush was incredible. That child of mine had benefited from the work I put in, had flourished and went to its first school play and was a huge success. I couldn&#8217;t have been a prouder parent.</p> <p>But I had cheated.</p> <p>Instead of carefully crafting my child&#8217;s outfit for the school play I took the easy route, I went out and bought the best outfit I could find. On stage in front of an audience of onlookers it looked fantastic and the applause and words of congratulations from other parents felt incredible but it wasn&#8217;t real.</p> <p>I never realised though, I just loved the high and relished the attention. Problem is, the highest high never comes again and day after day I began seeking the same feeling, only it was duller every time. So the tactics got worse.</p> <p>Those of you familiar with this author will have witnessed some of those very tactics. From the likes of posting NDA screenshots and details to raving about the number of cease and desists I&#8217;d received. They were great for the pocket and those line graphs showing uniques leaped month after month.</p> <p>As the bars on the chart grew higher the content got worse, its effects on my reputation and on Apple became stronger each time and it was damaging behaviour. Then the charts began to level out, the previous behaviour was having effect and I and this website were now suffering. 2009 saw two million uniques, 2010 saw one and a half million and last year saw just over 500,000. I grew out of love with the stats when they no longer fed my hunger, if I hadn&#8217;t then maybe I would have noticed before.</p> <p>The stats weren&#8217;t the answer though and they never should have been. The big charts were merely an extension of big money, the real happiness was in the content. The whole experience is actually a reflection of a wider problem in online publications across the entire internet and maybe I&#8217;m flattered to have made it out the other side but I&#8217;m by no means unscathed.</p> <p>So the solution?</p> <p>As many of my friends would tell you and thankfully a lot of advisers will also contest I didn&#8217;t know the answer to the problem because I couldn&#8217;t see the problem. By the time I realised that the charts were flat and the money had all but dried up it seemed too late to reverse the trend. Should I just pump out more content? Should I take on more writers to help? Maybe I&#8217;ll run some giveaways to bring in quick rushes of traffic, I thought. All of this is time consuming though and time is not something I had, I needed a quicker solution. Frankly, I needed a miracle.</p> <p>&#8220;I&#8217;m going to pull the plug&#8221; I said somewhat teary-eyed to a number of friends. I had the excuses to hand when they vehemently encouraged me to stick with it. I&#8217;d tell them that an explosion of sites and big media corporations interested in Apple had fragmented the audience too much and competing with $100 million corporations with hundreds of writers was impossible. Honestly it was just a fancy way of covering up my own faults and self-defeat.</p> <p>The content began slowing up before October but the death of Steve Jobs helped put it all in perspective. I was deeply touched by Steve&#8217;s death, as I remarked at the time it felt strange to feel grief for someone you couldn&#8217;t even call an acquaintance. How can you miss someone you&#8217;ve had the briefest of encounters with? It opened up some questions on life and death, and fed my philosophically inquisitive mind. The coverage of Steve&#8217;s death was often moving and many reflected on his genius, his vision and other talents related to Apple and technology. I noted that he had another talent, one often overlooked, the talent of thought. The best example of such is his <a href="http://www.youtube.com/watch?v=UF8uR6Z6KLc">Stanford commencement speech</a> that he made in 2005. There are some fantastic points to relish in those 15 minutes but here&#8217;s one of my favourite takeaways and something I now subject myself to:</p> <blockquote><p>I have looked in the mirror every morning and asked myself: &#8220;If today were the last day of my life, would I want to do what I am about to do today?&#8221; And whenever the answer has been &#8220;no&#8221; for too many days in a row, I know I need to change something.</p></blockquote> <div id="attachment_7368" class="wp-caption alignleft" style="width: 478px"><img src="http://images.worldofapple.com/2012/01/steve-jobs-stanford-university-MEMORIAL-468x243.jpg" alt="Steve Jobs Stanford Commencement Speech" title="Steve Jobs Stanford Commencement Speech" width="468" height="243" class="size-medium wp-image-7368" /><p class="wp-caption-text">Steve Jobs delivers Stanford Commencement speech in 2005</p></div> <p>October saw the last post I made to World of Apple for 2011, the days and weeks that followed were some of the strangest I&#8217;ve ever experienced. Whilst my life progressed in ever greater ways an invisible force was eating away at me. Whilst it had been staring me in the face for a long time the answer to how to feel happy about this website was working its way to the surface.</p> <p>The real answer to the problem had in fact been obvious all along; it all began floating to the surface at WWDC in June when respected Apple-veteran <a href="https://twitter.com/jdalrymple">Jim Dalrymple</a> (originally of <em>MacCentral</em>, now running <a href="http://www.loopinsight.com/"><em>The Loop</em></a>) offered some on-key words of wisdom to me over some greatly enjoyed Heineken.</p> <p>Put simply, <em>World of Apple</em> is a brand but more succinctly an extension of me, my thoughts and my opinions. These words are my voice, these pages are my work. And my happiness isn&#8217;t about the money, the traffic or even the trips around the world and playing with Apple&#8217;s latest and greatest. The happiness is in hitting the publish button on 1,000 words of my branded content. The feeling of producing and watching others enjoy quality, original thought is one of the greatest I could ever experience. Engaging in conversation with those who agree or disagree, exploring individual ideas and producing original content is what makes me look into the mirror and make me want to do it all.</p> <p>The conclusion wasn&#8217;t easy, the changes go against what I&#8217;ve seen as natural but it all fits with the original concept I thought up seven years ago which was to produce a site I would want to read.</p> <p>The site I want to read doesn&#8217;t churn out the same news and rumours that thousands of other sites have, the site I want to read doesn&#8217;t post fanatical rumours from idiotic sources. To make matters worse this churn effect often comes with a form of chinese whispers, led mainly by eccentric, traffic seeking asshole bloggers who are unable to distinguish fact and fiction, unable to pick up the phone to a public relations team to check a detail or more unbelievably spend the time to produce something thoughtful.</p> <p>The site I want to read and will produce will post thoughtful commentary on Apple. The kind of commentary and prose that that&#8217;s sensible, articulate and adds value to a wider discussion happening across the internet. There are already a handful of sites just like this, authors who have in some cases taken grave risk to quit their day to day lives to produce content just like this. I value those sites, I enjoy reading their content. </p> <p>The changes have also inadvertently seen me join a sort of ongoing blogging revolution, one in which many sites have opted to remove commenting. <em>World of Apple</em> has over 6,000 comments, many of which are relevant and informative. Whilst the ability to comment has now been removed I hope to keep those comments attached to their relevant posts.</p> <p>The argument of whether to keep or remove comments was an easy one for me. The number of readers who emailed between October and December to ask about the status of the website was proof enough to me that a conversation can be held without the bloating workload that is moderating and maintaining comments.</p> <p>I&#8217;ve also removed all forms of advertising from the website and RSS feed. The Apple rumour mill is constantly full of outlandish rumours that are only being spurred on by sites seeking traffic and advertising money. Removing this metric will not only remove ugly distractions from the readers view but also from my writing eye. The only reason to write will because I want to not because I want clicks.</p> <p>It&#8217;s difficult to scientifically state exactly how ridiculous the Apple rumour game has become. Anyone with a level head for these things can spot a good rumour a mile off, they come from certain sources and they have a certain feel about them. The reasons why the majority of websites are willing to run any rumour from any source is obvious, those clicks equate into money.</p> <p>2011 was a tough year, 2012 will be better. As I&#8217;ve put a generation of this site behind me I should take some time to thank the people that have made it possible to get to this stage. Most notably <a href="http://twitter.com/lgladdy">Liam Gladdy</a> who has stood by my side for many years helping with site development and server management. Liam&#8217;s skills are second-to-none and I wouldn&#8217;t hesitate in recommending him for web work, not to mention that his calming British accent can steer anyone round a crisis. I&#8217;ve overworked and poorly remunerated Liam many a time but I am eternally grateful and beyond our professional relationship I&#8217;ve gained a great friend.</p> <p>Also special thanks to <a href="http://threefivedesign.co.uk">Jon Kokke</a> who has had little involvement with the site of late but the design that you see today is his and I love it as much now as I did when he first showed it to me in 2009 (and frankly that&#8217;s all that matters).</p> <p>This site has also seen many pairs of hands tap out some incredible content over the years. The content and discussions that preceded the writing done by Luke, Dee, David, Dean and Nishant to name a few have helped me no end.</p> <p>Also of course thanks to those friends, whether they be virtual or not, who I bounced ideas off about what to do with the site, especially Jim. Big thanks to readers who encouraged me to stick with it, knowing the words aren&#8217;t just going into an ether does make a difference. I hope you all keep reading. As Dylan would say, the times they are a-changin&#8217;.</p> <p>Let&#8217;s continue the discussion on Twitter. Follow <a href="http://twitter.com/worldofapple">@worldofapple</a> or <a href="http://twitter.com/alexbrooks">@alexbrooks</a>.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(75) "http://news.worldofapple.com/archives/2012/01/16/reflecting-on-change/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(505) "There's no easy way to say it, 2011 was a bad year for this website. Such a statement isn't easy for me to write because it isn't easy for me to hear; in July <em>World of Apple</em> will be seven years old and anyone who has ever run a website will know that it's not all dissimilar to bringing up a child. And this child is now at the ripe old age of seven. What follows is a short reflection of those seven years, the lessons learned and the experience garnered and a hopeful punt at where I'm heading." ["category@term"]=> string(20) "WoA Feature Articles" ["category#2@term"]=> string(19) "World of Apple News" ["date_timestamp"]=> int(1326730016) } [3]=> array(24) { ["title#"]=> int(1) ["title"]=> string(21) "Ten Years of the iPod" ["link#"]=> int(1) ["link"]=> string(71) "http://news.worldofapple.com/archives/2011/10/23/ten-years-of-the-ipod/" ["comments#"]=> int(1) ["comments"]=> string(80) "http://news.worldofapple.com/archives/2011/10/23/ten-years-of-the-ipod/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Sun, 23 Oct 2011 15:00:11 +0000" ["dc"]=> array(4) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(1) ["subject"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(1) ["category"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7291" ["description#"]=> int(1) ["description"]=> string(271) "Ten years ago today the late Steve Jobs took to the small stage in Apple’s auditorium. Dressed in his trademark black turtleneck and blue jeans and addressing a room of only 200 journalists and Apple staff he said, “We have something really stunning for you today.”" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(11203) "<div id="attachment_7299" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/iPod-ad-in-NYC-e1319330900523-728x363.jpg" alt="" title="Iconic iPod ad in New York City" width="728" height="363" class="size-large wp-image-7299" /><p class="wp-caption-text">Iconic iPod ad in New York City | <a href='http://www.flickr.com/photos/43655126@N00/56045653'>Flickr</a></p></div> <p><span class="dropCap">T</span>en years ago today the late Steve Jobs took to the small stage in Apple&#8217;s auditorium. Dressed in his trademark black turtleneck and blue jeans and addressing a room of only 200 journalists and Apple staff he said, &#8220;We have something really stunning for you today.&#8221;</p> <p>What was presented on that stage on a crisp Tuesday morning reinvented the music industry.</p> <p><span id="more-7291"></span></p> <p>Apple at the time was a very different company to the one we see now. With a stock price of just $9, a tiny product line made up of just Macs, a handful of retail stores and a CEO who had only been at the helm, albeit for the second time, for a little over a year.</p> <p>In mid-October 2001 Apple PR sent out invitations via FedEx to the media encouraging them to attend an event at Apple&#8217;s corporate campus that would see the introduction of &#8220;a breakthrough digital device&#8221;, the invitation also had the cryptic clue that read, &#8220;Hint: it&#8217;s not a Mac.&#8221;</p> <p><iframe width="728" height="494" src="https://www.youtube.com/embed/kN0SVBCJqLs" frameborder="0" allowfullscreen></iframe></p> <p><strong>The Rumours</strong></p> <p>The Apple rumour mill in 2001 wasn&#8217;t much different to how it is now. Some of the sites no longer exist and the interest in the rumours these days is palpable and a source of great income for the sites that supply them.</p> <p>No major rumour site pinpointed that Apple would release an MP3 player, in fact many predicted the resurfacing of the Newton. This <a href="http://www.macrumors.com/2001/10/21/rumor-roundup/">post from <em>Mac Rumors</em> highlights</a> just some of those rumours from October 2001.</p> <p>Despite Apple being very tight on rumours at the time it appears that the iPod did get ousted a little bit earlier than Apple would have liked but the rumours didn&#8217;t gain much traction.</p> <p>On October 19th <a href="http://www.wired.com/gadgets/portablemusic/news/2001/10/47740">Brad King at Wired</a> wrote:</p> <blockquote><p>Apple on Tuesday will unveil a new portable electronic device that allows people to listen to digital music files away from the computer, according to sources familiar with the company.</p> <p>The device &#8212; called the iPod &#8212; can be synched with the computer using a high-speed cable connection that allows consumers to download their music into a portable system, which can then be accessed by either a car or home stereo system.</p></blockquote> <p>CNET on the other hand ran with:</p> <blockquote><p>Apple apparently is not planning to introduce a portable MP3 player, but something more sophisticated such as a component for a home digital stereo system.</p></blockquote> <div id="attachment_7303" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/ipod-first-gen-5gb-accessories-728x476.jpg" alt="Original iPod with accessories" title="Original iPod with accessories" width="728" height="476" class="size-large wp-image-7303" /><p class="wp-caption-text">Original iPod with accessories | Image courtesy of Apple</p></div> <p>Slightly more entertaining are some of the comments on many of the <em>Mac Rumors</em> articles, most wishing for the return of the Newton.</p> <p>When the day came <em>Mac Rumors</em> ran a lacklustre post titled &#8220;<a href="http://www.macrumors.com/2001/10/23/apples-new-thing-ipod/">Apple&#8217;s New Thing (iPod)</a>&#8221; detailing the 5GB device that could hold 1000 songs available for $399 and would ship on November 10.</p> <p>Some highlights from the vibrant <em>Mac Rumors</em> community on that day:</p> <blockquote><p>hey &#8211; heres an idea Apple &#8211; rather than enter the world of gimmicks and toys, why dont you spend a little more time sorting out your pathetically expensive and crap server line up?</p> <p>I still can&#8217;t believe this! All this hype for something so ridiculous! Who cares about an MP3 player? I want something new! I want them to think differently!<br /> Why oh why would they do this?! It&#8217;s so wrong! It&#8217;s so stupid!</p> <p>iPoop&#8230; iCry. I was so hoping for something more.</p></blockquote> <p><strong>Climb to Success</strong></p> <p>The iPod at first wasn&#8217;t wildly popular nor much of a sales success. In July 2002 Apple added a 20GB iPod to the lineup and made them compatible with Windows computers, helping increase sales slightly. During the first year on sale the iPod generated $143 million in net sales for Apple, somewhat paling in comparison to strong sales of the Mac.</p> <p>The major milestone in the iPod&#8217;s success was in 2003 when Apple introduced the iTunes Music Store in April, a Windows version followed in October, at the time Jobs claimed: &#8220;This has been the birth of legal downloading&#8221;.</p> <p>2003 really was the year that the iPod&#8217;s rise to fame began, in May 2003 Apple introduced the third-generation iPod, the first with a Dock connector and featured both USB 2.0 and Firewire. It was that same event that Apple announced sales of 1 million iPods, six months later it had sold another million, 18 months later that figure had climbed to 9 million.</p> <p><iframe width="728" height="494" src="https://www.youtube.com/embed/9VOEl7vz7n8" frameborder="0" allowfullscreen></iframe></p> <p><strong>The iPod from 2001 to 2007</strong></p> <p>In six years the iPod climbed to rockstar status and became a must-have device, selling more units than any other consumer electronics device and catapulting Apple into the hands of millions of people.</p> <p>Here&#8217;s how it played out:</p> <ul> <li> October 2001: First iPod introduced with 5GB hard drive and Firewire connectivity and mechanical scroll wheel. A 10GB model followed soon after. <li> July 2002: Second-generation iPod released available in 10 and 20GB capacities, touch-sensitive scroll wheel, available for Windows. <li> April 2003: Third-generation iPod unveiled, eventually available in capacities up to 40GB. Did away with the iconic scroll wheel and instead had a row of buttons for player functions. Introduced the Dock connector and USB syncing. <li> January 2004: iPod mini is the first iPod to feature the &#8220;click wheel&#8221; and available in five colours. Available in 4GB capacity. <li> July 2004: Fourth-generation iPod available, returning to the original scroll wheel design. Now only in 20 and 40GB capacities. <li> October 2004: Fourth-generation iPod revised to have colour display, marketed alongside normal iPod as &#8216;iPod photo&#8217;. <li> January 2005: iPod shuffle revealed with no display and 1GB of storage. The size of a stick of gum and is the first iPod to use flash memory for storage. <li> February 2005: Second-generation iPod mini introduced, now in 6GB capacity with more vibrant colours. <li> June 2005: iPod color released, same as fourth-generation but saw the demise of the black and white screen. <li> September 2005: In an unprecedented move Apple replaced the popular iPod mini with the new iPod nano only available with 4GB storage. <li> October 2005: Fifth-generation iPod released with a new design and very thin case. Plays video and available in both black and white. Eventually having a capacity of 80GB. <li> September 2006: Second-generation iPod nano has an anodised case and available in six colours. Available in capacities up to 8GB. <li> September 2006: Second-generation iPod shuffle now even smaller with anodised case in new colours and up to 2GB of storage. </li> </ul> <div id="attachment_7301" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/iPod-Nano-3rd-Generation-e1319331439852-728x403.jpg" alt="iPod nano 3rd Generation" title="iPod nano 3rd Generation" width="728" height="403" class="size-large wp-image-7301" /><p class="wp-caption-text">iPod nano 3rd Generation | <a href='http://flic.kr/p/33WXmw'>Flickr</a></p></div> <p><strong>A Touching Revolution</strong></p> <p>In January 2007 everything changed, again. We know the story well by now, Steve Jobs, again in his famed uniform, took the stage at Macworld San Francisco in front of thousands and announced the iPhone. The iPhone at the time was described by Jobs as the &#8220;best iPod we&#8217;ve ever made&#8221;.</p> <p>This was the very same event that Apple Computer became Apple Inc. Truly cementing the company&#8217;s status as a producer of consumer electronics.</p> <p>The effects of the iPhone on many industries could not have been predicted, its effects on the iPod less so. During 2007 it would have been crazy to think that the iPod&#8217;s grand run would come to an end in only a few years, more so to think that Apple&#8217;s own product would cannibalise the iPod so quickly and ruthlessly.</p> <p>It was September 2006 when Apple began its yearly tradition of introducing new iPods in September, eventually more commonly known as &#8216;Apple&#8217;s music Fall event&#8217;. It was a year later in September 2007 that we had a glimpse of where the iPod was heading and the sneak peak at the drastic changes the iPhone was bringing in.</p> <p>The iPod touch was the slimmer, less functional brother of the iPhone. Available in capacities up to 32GB (compared to the iPhone&#8217;s measly 8GB) and super thin it still featured the famed 3.5-inch multi-touch display, WiFi and access to Safari, YouTube and more importantly the iTunes Store.</p> <p>Alongside it in 2007 Apple kept pushing the other iPods, the sixth generation iPod known as the &#8220;iPod classic&#8221; was released and is the iPod that remains available today. The iPod nano was refreshed with a new shape in 2007, and again in 2008, 2009 and finally 2010. This year the iPod nano got a minor refresh. The shuffle also remains unchanged from 2010.</p> <p><strong>The Future</strong></p> <p>With sales of the iPod declining quarter after quarter it&#8217;s no surprise that Apple has slowed the development of iPods. In the last reported quarter Apple sold over six million iPods, pushing the total sales over 300 million, it&#8217;s still no figure to sneeze at but well down on the golden years.</p> <p>It&#8217;s also not possible to envisage a future where the iPod doesn&#8217;t have a place in Apple&#8217;s product lineup. Whilst the iPod touch is beginning to go head to head with ever cheaper iPhones both the iPod nano and iPod classic continue to serve unique purposes. That said, once the iPod touch climbs beyond 160GB of storage expect to wave goodbye to the clickwheel forever.</p> <p>Today we celebrate ten years of the iPod, a device that has spurred on changes beyond what was thought possible, but it&#8217;s unlikely to see out another ten.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(76) "http://news.worldofapple.com/archives/2011/10/23/ten-years-of-the-ipod/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "1" } ["summary#"]=> int(1) ["summary"]=> string(271) "Ten years ago today the late Steve Jobs took to the small stage in Apple’s auditorium. Dressed in his trademark black turtleneck and blue jeans and addressing a room of only 200 journalists and Apple staff he said, “We have something really stunning for you today.”" ["category@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1319382011) } [4]=> array(26) { ["title#"]=> int(1) ["title"]=> string(55) "Apple’s Fourth Quarter and an End to Fiscal Year 2011" ["link#"]=> int(1) ["link"]=> string(102) "http://news.worldofapple.com/archives/2011/10/20/apples-fourth-quarter-and-an-end-to-fiscal-year-2011/" ["comments#"]=> int(1) ["comments"]=> string(111) "http://news.worldofapple.com/archives/2011/10/20/apples-fourth-quarter-and-an-end-to-fiscal-year-2011/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Thu, 20 Oct 2011 19:56:49 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(20) "Apple Financial News" ["subject#2"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(2) ["category"]=> string(20) "Apple Financial News" ["category#2"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7268" ["description#"]=> int(1) ["description"]=> string(249) "On Tuesday Apple announced the results of its fourth fiscal quarter of 2011, the results of which came as a bit of a shock to many analysts who expected Apple to continue its strong streak but weakened iPhone sales dented the outcome of the quarter." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(12987) "<div id="attachment_7273" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/stevejobscelebration_191011.jpg" alt="Celebration held in memory of Steve Jobs at Apple&#039;s HQ" title="Steve Jobs Celebration of Life" width="728" height="478" class="size-full wp-image-7273" /><p class="wp-caption-text">Tim Cook speaks at a celebration held in memory of Steve Jobs</p></div> <p><span class="dropCap">O</span>n Tuesday <a href="http://news.worldofapple.com/archives/2011/10/18/apple-reports-28-3-billion-in-revenue-during-q411/">Apple announced the results</a> of its fourth fiscal quarter of 2011, the results of which came as a bit of a shock to many analysts who expected Apple to continue its strong streak but weakened iPhone sales dented the outcome of the quarter.</p> <p>Following the release of Apple&#8217;s quarterly financials company CEO Tim Cook and Chief Financial Officer Peter Oppenheimer chatted with analysts on its earnings call, which can be <a href="http://www.apple.com/quicktime/qtv/earningsq411/">heard again here</a>.</p> <p>Whilst <em>World of Apple</em> would historical present notes of interest from the earnings call immediately following, this extended article will weave those notes into a bigger picture.</p> <p>Tim Cook began the earnings call with the following statement:</p> <blockquote><p>This is our first earnings call since the passing of Steve Jobs. The world has lost a visionary, a creative genius and an amazing human being. Steve was a great leader and mentor and inspired everyone at Apple to do extraordinary things. His spirit will forever be the foundation of Apple, and we are dedicated to continuing the amazing work that he loved so much.</p> <p>Only Apple brings together software, hardware and services into such a powerful and integrated experience for our customers. As we move forward, we will continue doing that with relentless focus. I&#8217;d like to take this opportunity to express our gratitude for all of the condolences and expressions of support that we have received following Steve&#8217;s passing.</p></blockquote> <p>Beginning with the Mac Peter Oppenheimer said that customers had downloaded more than six millions copies of OS X Lion during the quarter. OS X Lion is of course the first of Apple&#8217;s operating systems to be download only and not be available to purchase on physical media.</p> <p>During Apple&#8217;s fourth quarter the Mac set an all time record for sales and revenue. Unit sales were 4.89 million spurred on by the ever popular MacBook Air and were in fact 26% higher than the same quarter in 2010. Sales of desktops also made a new record led by the iMac but portables continue to dominate making up 74% of all Mac sales.</p> <p>Whilst Apple only speaks generally in terms of channel inventory it can often be a sign of product transitions in the pipeline, for the Mac this is difficult due to the number of product lines but for the likes of the iPhone this is easier. So although no indication of changes, Apple ended the quarter with between 3 and 4 weeks inventory, lower than expected as Apple usually aims for between 4 and 6 weeks.</p> <div id="attachment_7238" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/iPodnano_041011.jpg" alt="iPod nano 2011 lineup" title="iPod nano 2011 lineup" width="728" height="409" class="size-full wp-image-7238" /><p class="wp-caption-text">iPod nano 2011 lineup</p></div> <p>The iPod which remains in steep decline once again saw a mediocre quarter. Apple only shifted 6.6 million iPods during the quarter compared with 9.1 million in the same quarter in the previous year, to put it more sharply the iPod now only makes up 4% of Apple&#8217;s revenue, even the iTunes Store makes more than that.</p> <p>With minimal refreshes to the iPod lineup this month ahead of the holiday season and Apple openly clarifying that iPod touch sales made up more than 50 percent of iPod sales, it makes it somewhat surprising that Apple wasn&#8217;t more aggressive with an iPod touch refresh.</p> <p>Despite this the iPod still remains the top selling MP3 player in most of the countries that Apple tracks through the data published by GFK and in the US market still dominates with about 70 percent market share.</p> <p>Unlike previous conference calls Apple didn&#8217;t reveal as many statistics about iTunes as in the past, possibly because Tim Cook had taken to the stage only two weeks before to tout many of the impressive stats.</p> <p>Notable for the quarter was iTunes Store revenue which has now topped $1.5 billion, an impressive 35% climb year-over-year. We can attribute this to just how much the App Store and iBookstore have taken hold.</p> <p>There are 500,000 apps in the App Store with 18 billion downloads since the store opened in July 2008. Also by the quarter&#8217;s end the App Store was operating in some 123 countries. iBook downloads also topped 180 million and the iTunes Store itself continues to give impressive figures with 16 billion songs downloaded and 650 million TV shows.</p> <p>What really dented Apple this quarter was sales of the iPhone, unlike previous fourth quarters Apple didn&#8217;t release a new iPhone model, yet iPhone unit sales came in at 17.1 million compared to 14.1 million in the previous September quarter. What was certainly surprising to wall street and analysts was that persistent rumours of an iPhone refresh evidently affected the sales of the iPhone. Sequentially iPhone sales were down from 20.3 million.</p> <div id="attachment_7278" class="wp-caption alignleft" style="width: 478px"><a href="http://images.worldofapple.com/2011/10/iphonesales_q411.png"><img src="http://images.worldofapple.com/2011/10/iphonesales_q411-468x275.png" alt="Quarterly iPhone unit shipments Q109-Q411" title="Quarterly iPhone unit shipments Q109-Q411" width="468" height="275" class="size-medium wp-image-7278" /></a><p class="wp-caption-text">Quarterly iPhone unit shipments Q109 - Q411</p></div> <p>Apple even made a rare acknowledgement that rumours played their part. Peter Oppenheimer said that the company was &#8220;pleased with the iPhone sales growth as we prepared for the transition to the iPhone 4S&#8221; and that they &#8220;expected iPhone sell-through to decline sequentially from the June quarter as a result of new product rumors following the announcement at our Developers Conference in June that iOS 5 and iCloud would become available in the fall&#8221;.</p> <p>Looking forward, iPhone sales are sure to be record breaking during the current December quarter. We already know that Apple has sold over four million iPhone 4S units, this doesn&#8217;t take into account those cheaper iPhone 4 models or even the heavily discounted iPhone 3GS units that are still being sold by many carriers. When we next hear of iPhone unit sales, expect a big record breaking number.</p> <p>Tim Cook also spent a bit of time talking about the smartphone market as a whole. Reiterating much of what was said in his presentation at the launch of the iPhone 4S he said that he wants the iPhone in as many hands as possible. The current handset market stretches to 1.5bn with 400 million of that made up my smartphones but Cook notes that it&#8217;s growing and &#8220;the big win is to eat into the 1.5 billion and not just for us but I think for others as well, and we are very focused on doing that&#8221;.</p> <p>Finally for the iPhone Tim Cook touched on some points about how the company is positioning the 3GS in the market. Primarily talking US, Apple has taken the iPhone 3GS free on a postpaid basis, as well as lowering the price of the iPhone 4 to $99. These advantages also play out in the prepaid market with considerably lower entry prices for an iPhone.</p> <p>Whilst lower than previous quarters the iPhone continues to dominate Apple&#8217;s balance sheet, making up a massive 39% of the company&#8217;s revenue. Apple also said that during the fiscal year of 2011 it shipped 72 million iPhone units, a yearly record by a massive margin.</p> <p>Apple&#8217;s hot product for the year has naturally been the iPad 2, whilst not yet outshining the iPhone in terms of revenue (just above the Mac with 24%), unit shipments are climbing rapidly on a sequential basis and year-over-year.</p> <div id="attachment_7282" class="wp-caption alignleft" style="width: 478px"><a href="http://images.worldofapple.com/2011/10/ipadquarterlyrevenue_q411.png"><img src="http://images.worldofapple.com/2011/10/ipadquarterlyrevenue_q411-468x262.png" alt="iPad Quarterly Revenue (Q411)" title="iPad Quarterly Revenue (Q411)" width="468" height="262" class="size-medium wp-image-7282" /></a><p class="wp-caption-text">iPad Quarterly Revenue (Q411)</p></div> <p>During the quarter Apple shipped 11.1 million iPads, a new record, and this is compared to just 4.2 million in the year-ago quarter. Sequentially Apple also moved an additionally two million units, a 20% unit increase.</p> <p>More impressive was the reach that the iPad 2 began to make now that Apple has ironed out all the problems it initially had when ramping production towards the start of the calendar year. During the fourth quarter the iPad entered an additional 20 countries, ending the quarter in a total of 90.</p> <p>Peter Oppenheimer obviously felt the need to rub in the iPad&#8217;s success a little and went on to note how 92% of Fortune 500 companies are testing or deploying the iPad and internationally 52% of the Global 500 are doing the same.</p> <p>When asked on whether Apple was concerned with competitors coming to market with tablet products Tim Cook answered with a defiant no saying that he was &#8220;very, very confident about our ability to compete and extremely confident in our product pipeline.&#8221; According to June data from IDC the iPad was responsible for 3 out of every 4 tablets sold.</p> <p>During the fourth quarter Apple also passed the milestone of shipping its quarter billionth iOS device.</p> <p>Retail stores remain strong for Apple but revenue has begun to plateau despite continuing at a rapid pace of store openings during the quarter. Retail store revenue for the fourth quarter was $3.6 billion, representing just a 1% climb from the previous September quarter. During the quarter 30 Apple retail stores were opened, 21 of those outside of the US, ending the 2011 fiscal year with a total of 357 retail stores.</p> <p>Apple blamed the slow growth in retail on sluggish iPhone sales, adding that Mac sales had increased 25% year-over-year from 874,000 to 1.1 million and once again touted the statistic that over half of all Macs sold in retail stores are to customers who have never purchased a Mac before. iPad sales are also said to be very strong.</p> <p>In fiscal year 2012 there will be 40 new Apple retail stores, 75% of which will be outside of the US. The company is also embarking on a strategy where it will expand and relocate existing stores rather than crowding towns with multiple locations. This will happen to retail stores that are said to be constrained and unable to &#8220;deliver our desired customer experience.&#8221;</p> <p>China remains a huge target on Apple&#8217;s radar but in just a year has also become a big number on Apple&#8217;s balance sheet. Total revenue for the fiscal year from China was $13 billion, in 2010 that figure was just $3 billion. Apple now has six retail stores in the wider China region and at the end of 2010 opened its online store.</p> <p>The number of sales points in China is also amazing with the iPhone being available at 7,000 points of sale. 200 retailers also stock Apple products alongside Apple&#8217;s own retail stores. Apple expects China to become number 2 in terms of revenue very soon but also referred to growth in Brazil which was 118% year-over-year and Russia and the Middle East.</p> <p>Finally Tim Cook made comment on the Thailand monsoons and flooding which have caused massive loss of life and damage to the area. Making it clear that any problems for Apple have already been factored into the forward looking guidance Cook explained that it is not currently known what the status is of some of the factories in the region.</p> <p>Primary exposure is expected to be on the Mac with constraints to hard disk drive components with an industry wide shortage likely.</p> <p>Looking ahead, Apple&#8217;s first fiscal quarter of 2012 will likely be very strong, with iPod, iPad and iPhone sales booming for the holiday season and with some Macs expected to receive minor refreshes it looks like Apple could smash records all round. Apple&#8217;s next fiscal results will be revealed in January following the end to the quarter on December 31.</p> <p>Apple has very conservatively (as it always does) given guidance of $37 billion in revenue and a target EPS of $9.30 and gross margin of 40% for the first fiscal quarter of 2012.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(107) "http://news.worldofapple.com/archives/2011/10/20/apples-fourth-quarter-and-an-end-to-fiscal-year-2011/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(249) "On Tuesday Apple announced the results of its fourth fiscal quarter of 2011, the results of which came as a bit of a shock to many analysts who expected Apple to continue its strong streak but weakened iPhone sales dented the outcome of the quarter." ["category@term"]=> string(20) "Apple Financial News" ["category#2@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1319140609) } [5]=> array(24) { ["title#"]=> int(1) ["title"]=> string(57) "Apple Looks Set to Report Another Record Breaking Quarter" ["link#"]=> int(1) ["link"]=> string(107) "http://news.worldofapple.com/archives/2011/10/18/apple-looks-set-to-report-another-record-breaking-quarter/" ["comments#"]=> int(1) ["comments"]=> string(116) "http://news.worldofapple.com/archives/2011/10/18/apple-looks-set-to-report-another-record-breaking-quarter/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 18 Oct 2011 11:26:12 +0000" ["dc"]=> array(4) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(1) ["subject"]=> string(20) "Apple Financial News" } ["category#"]=> int(1) ["category"]=> string(20) "Apple Financial News" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7261" ["description#"]=> int(1) ["description"]=> string(317) "Later today Apple will announces its fiscal results for the quarter ending in late September. The fourth quarter of Apple’s 2011 financial year are those to be watched carefully, most notable this year for the back to school Mac sales and how iPhone 4 sales may have tailed off in the face of heavy refresh rumours." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(2702) "<p><span class="dropCap">L</span>ater today Apple will announces its fiscal results for the quarter ending in late September. The fourth quarter of Apple&#8217;s 2011 financial year are those to be watched carefully, most notable this year for the back to school Mac sales and how iPhone 4 sales may have tailed off in the face of heavy refresh rumours.</p> <p>Apple <a href="http://www.apple.com/pr/library/2011/10/17iPhone-4S-First-Weekend-Sales-Top-Four-Million.html">yesterday announced</a> that it had sold over four million iPhone 4Ss in the first weekend of sales and that 20 million customers had signed up for iCloud with 25 million installing iOS 5 on their devices. Of course with these product and service releases occurring after the end of Apple&#8217;s fourth quarter we won&#8217;t know the full story until early next year.</p> <p>The results will be announced at 4.30pm ET (9.30pm London) with an <a href="http://www.apple.com/quicktime/qtv/earningsq411/">Apple webcast being held</a> half an hour later.</p> <p>Looking at the financials the estimates from the market as taken by <em>Thomson Financial</em> point towards Apple announcing quarterly revenue of $29.45 billion which equates to earnings per share of $7.28. Although the market is always famously inaccurate, <a href="http://tech.fortune.cnn.com/2011/10/17/our-apple-whisper-numbers"><em>Apple 2.0</em> offers estimates</a> from the most accurate analysts as revenue of $33 billion and EPS $8.88.</p> <p>Last quarter Mac sales failed to impress Wall Street with analysts at the time expecting sales of 4.2 million but Apple only achieving 3.95 million. This quarter, which encompasses the famous back to school period, the street is expecting Mac sales of 4.5 million.</p> <p>The big number is of course iPad sales, during Apple&#8217;s fourth quarter last year the company sold 4.19 million. Estimates this year place that number at almost 12 million, representing an 185% climb from the year-ago quarter.</p> <p>The fourth quarter of 2011 was also notably lacking an iPhone product release which it has seen in the previous three years. Questions of whether heavy rumours towards an iPhone refresh will have knocked sales have been playing on the minds of most analysts. During the year-ago quarter, in which the iPhone 4 was released, Apple sold 14.1 million iPhones. Estimates for this year predict a massive climb with some rising as high as 22 million units.</p> <p>Finally iPod units are expecting to plunge again. Last year Apple announced a 11 percent unit decline in iPod sales at a smidgen over 9 million, this year, despite strong iPod touch sales, Apple is expected to only announce figures of 7 million.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(112) "http://news.worldofapple.com/archives/2011/10/18/apple-looks-set-to-report-another-record-breaking-quarter/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(317) "Later today Apple will announces its fiscal results for the quarter ending in late September. The fourth quarter of Apple’s 2011 financial year are those to be watched carefully, most notable this year for the back to school Mac sales and how iPhone 4 sales may have tailed off in the face of heavy refresh rumours." ["category@term"]=> string(20) "Apple Financial News" ["date_timestamp"]=> int(1318937172) } [6]=> array(24) { ["title#"]=> int(1) ["title"]=> string(28) "Steve Jobs Passes Away at 56" ["link#"]=> int(1) ["link"]=> string(78) "http://news.worldofapple.com/archives/2011/10/06/steve-jobs-passes-away-at-56/" ["comments#"]=> int(1) ["comments"]=> string(87) "http://news.worldofapple.com/archives/2011/10/06/steve-jobs-passes-away-at-56/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Thu, 06 Oct 2011 07:00:31 +0000" ["dc"]=> array(4) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(1) ["subject"]=> string(10) "Steve Jobs" } ["category#"]=> int(1) ["category"]=> string(10) "Steve Jobs" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7242" ["description#"]=> int(1) ["description"]=> string(327) "Apple has today said that Apple co-founder and former chief executive Steve Jobs has passed away at the age of 56. In a statement Apple said that the company &#8220;has lost a visionary and creative genius&#8221; and that the world &#8220;has lost an amazing human being&#8221;. In an Apple wide email CEO Tim Cook shared [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(2430) "<div id="attachment_7244" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/stevejobs_1955-2011.png" alt="" title="Steve Jobs Obituary Photo" width="728" height="477" class="size-full wp-image-7244" /><p class="wp-caption-text">Steve Jobs. 1955 - 2011.</p></div> <p><span class="dropCap">A</span>pple has today said that Apple co-founder and former chief executive <a href="http://apple.com/stevejobs">Steve Jobs has passed away at the age of 56</a>.</p> <p>In a statement Apple said that the company &#8220;has lost a visionary and creative genius&#8221; and that the world &#8220;has lost an amazing human being&#8221;.</p> <p>In an Apple wide email CEO Tim Cook shared the news:</p> <blockquote><p>Team,</p> <p>I have some very sad news to share with all of you. Steve passed away earlier today. </p> <p>Apple has lost a visionary and creative genius, and the world has lost an amazing<br /> human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.</p> <p>We are planning a celebration of Steve’s extraordinary life for Apple employees that will take place soon. If you would like to share your thoughts, memories and condolences in the interim, you can simply email rememberingsteve@apple.com.</p> <p>No words can adequately express our sadness at Steve’s death or our gratitude for the opportunity to work with him. We will honor his memory by dedicating ourselves to continuing the work he loved so much.</p> <p>Tim</p></blockquote> <p>Apple&#8217;s board of directors also released the following statement:</p> <blockquote><p>We are deeply saddened to announce that Steve Jobs passed away today.</p> <p>Steve’s brilliance, passion and energy were the source of countless innovations that<br /> enrich and improve all of our lives. The world is immeasurably better because of Steve.</p> <p>His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.</p></blockquote> <p>Steve leaves behind his wife Laurene, and his family, my hearts go out to them for their loss.</p> <p>Messages of condoelnce can be emailed to <a href="mailto: rememberingsteve@apple.com">rememberingsteve@apple.com</a></p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(83) "http://news.worldofapple.com/archives/2011/10/06/steve-jobs-passes-away-at-56/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(327) "Apple has today said that Apple co-founder and former chief executive Steve Jobs has passed away at the age of 56. In a statement Apple said that the company &#8220;has lost a visionary and creative genius&#8221; and that the world &#8220;has lost an amazing human being&#8221;. In an Apple wide email CEO Tim Cook shared [...]" ["category@term"]=> string(10) "Steve Jobs" ["date_timestamp"]=> int(1317884431) } [7]=> array(28) { ["title#"]=> int(1) ["title"]=> string(54) "iPod Touch and Nano Receive Minor Updates, Price Drops" ["link#"]=> int(1) ["link"]=> string(103) "http://news.worldofapple.com/archives/2011/10/04/ipod-touch-and-nano-receive-minor-updates-price-drops/" ["comments#"]=> int(1) ["comments"]=> string(112) "http://news.worldofapple.com/archives/2011/10/04/ipod-touch-and-nano-receive-minor-updates-price-drops/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 04 Oct 2011 20:01:39 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(9) "iPod News" ["subject#3"]=> string(15) "October 4, 2011" } ["category#"]=> int(3) ["category"]=> string(10) "Apple News" ["category#2"]=> string(9) "iPod News" ["category#3"]=> string(15) "October 4, 2011" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7236" ["description#"]=> int(1) ["description"]=> string(330) "Apple today updated the iPod touch and iPod nano with the iPod touch now available in black and white. The new iPod nano is available today starting at just $129 and features a redesigned user interface, 16 new digital clock faces and improved built-in fitness features. “iPod has revolutionized the way we listen to music [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1282) "<div id="attachment_7238" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/iPodnano_041011.jpg" alt="iPod nano 2011 lineup" title="iPod nano 2011 lineup" width="728" height="409" class="size-full wp-image-7238" /><p class="wp-caption-text">iPod nano 2011 lineup</p></div> <p><span class="dropCap">A</span>pple today updated the iPod touch and iPod nano with the iPod touch now available in black and white.</p> <p>The new iPod nano is available today starting at just $129 and features a redesigned user interface, 16 new digital clock faces and improved built-in fitness features.</p> <p>“iPod has revolutionized the way we listen to music and with over 320 million sold is the world’s most popular music player,” said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “iPod touch, now available in both black and white, is the best selling iPod ever, and with iOS 5 and iCloud it is better than ever.”</p> <p>Apple has now settled its holiday lineup which includes the iPod shuffle for just £40; iPod nano with Multi-Touch starting at just £115; iPod touch available in black or white, including iOS 5 and iCloud, starting at just £169; and iPod classic in a 160GB model for £199.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(108) "http://news.worldofapple.com/archives/2011/10/04/ipod-touch-and-nano-receive-minor-updates-price-drops/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(330) "Apple today updated the iPod touch and iPod nano with the iPod touch now available in black and white. The new iPod nano is available today starting at just $129 and features a redesigned user interface, 16 new digital clock faces and improved built-in fitness features. “iPod has revolutionized the way we listen to music [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(9) "iPod News" ["category#3@term"]=> string(15) "October 4, 2011" ["date_timestamp"]=> int(1317758499) } [8]=> array(30) { ["title#"]=> int(1) ["title"]=> string(37) "iOS 5 and iCloud Available October 12" ["link#"]=> int(1) ["link"]=> string(87) "http://news.worldofapple.com/archives/2011/10/04/ios-5-and-icloud-available-october-12/" ["comments#"]=> int(1) ["comments"]=> string(96) "http://news.worldofapple.com/archives/2011/10/04/ios-5-and-icloud-available-october-12/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 04 Oct 2011 19:43:15 +0000" ["dc"]=> array(7) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(4) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(6) "iCloud" ["subject#3"]=> string(7) "iOS 5.x" ["subject#4"]=> string(15) "October 4, 2011" } ["category#"]=> int(4) ["category"]=> string(10) "Apple News" ["category#2"]=> string(6) "iCloud" ["category#3"]=> string(7) "iOS 5.x" ["category#4"]=> string(15) "October 4, 2011" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7230" ["description#"]=> int(1) ["description"]=> string(279) "Ahead of the iPhone 4S release on October 14 Apple will release iOS 5 to the public. On the same day, October 12, Apple will unleash iCloud to users of iOS 5 and OS X Lion. “iCloud is the easiest way to manage your content, because iCloud does it all for you and goes far [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(2774) "<div id="attachment_7232" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/10/icloud_music_041011.jpg" alt="iCloud music on iPhone, iPad and Mac" title="iCloud music on iPhone, iPad and Mac" width="728" height="369" class="size-full wp-image-7232" /><p class="wp-caption-text">iCloud music on iPhone, iPad and Mac</p></div> <p><span class="dropCap">A</span>head of the iPhone 4S release on October 14 Apple will release iOS 5 to the public. On the same day, October 12, Apple will unleash iCloud to users of iOS 5 and OS X Lion.</p> <p>“iCloud is the easiest way to manage your content, because iCloud does it all for you and goes far beyond anything available today,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “You don&#8217;t have to think about syncing your devices, because it happens automatically, and it is free.”</p> <p><a href="http://www.apple.com/icloud">iCloud services include</a> iTunes in the Cloud, Photo Stream and Documents in the Cloud, that work seamlessly with your iPhone, iPad, iPod touch, Mac or PC to automatically and wirelessly store your content in iCloud and push it to all your devices.</p> <p>iOS 5 which was <a href="http://news.worldofapple.com/archives/2011/06/06/ios-5-available-this-fall-with-over-200-new-features/">previewed in detail back in June</a> at its unveiling has today been released as a golden master to registered iOS developers. iOS 5 includes over 200 new features including Notification Center, an innovative way to easily view and manage notifications in one place without interruption; iMessage™, a new messaging service that lets you easily send text messages, photos and videos between all iOS 5 users; and Newsstand, a new way to purchase and organize your newspaper and magazine subscriptions. </p> <p>iCloud will be available on October 12 as a free download to iPhone, iPad or iPod touch users running iOS 5 or a Mac running OS X Lion with a valid Apple ID. iCloud includes 5GB of free cloud storage for Mail, Document Storage and Backup. Purchased music, TV shows, apps, books and Photo Stream do not count against the storage limit. iTunes Match will be available starting in the US later this month for $24.99 a year. Using iCloud with a PC requires Windows Vista or Windows 7; Outlook 2010 or 2007 is recommended for accessing contacts and calendars. Additional iCloud storage upgrades are available to purchase starting at $20 a year for 10GB, $40 a year for 20GB and $100 a year for 50GB.</p> <p>iOS 5 will be available as a free software update for iPhone 4S, iPhone 4, iPhone 3GS, iPad 2, iPad and iPod touch (third and fourth generation) customers, allowing them to experience the amazing new features.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(92) "http://news.worldofapple.com/archives/2011/10/04/ios-5-and-icloud-available-october-12/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(279) "Ahead of the iPhone 4S release on October 14 Apple will release iOS 5 to the public. On the same day, October 12, Apple will unleash iCloud to users of iOS 5 and OS X Lion. “iCloud is the easiest way to manage your content, because iCloud does it all for you and goes far [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(6) "iCloud" ["category#3@term"]=> string(7) "iOS 5.x" ["category#4@term"]=> string(15) "October 4, 2011" ["date_timestamp"]=> int(1317757395) } [9]=> array(36) { ["title#"]=> int(1) ["title"]=> string(58) "Looking Ahead to Today’s “Let’s Talk iPhone” Event" ["link#"]=> int(1) ["link"]=> string(96) "http://news.worldofapple.com/archives/2011/10/04/looking-ahead-to-todays-lets-talk-iphone-event/" ["comments#"]=> int(1) ["comments"]=> string(105) "http://news.worldofapple.com/archives/2011/10/04/looking-ahead-to-todays-lets-talk-iphone-event/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 04 Oct 2011 10:11:00 +0000" ["dc"]=> array(10) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(7) ["subject"]=> string(12) "Apple Rumour" ["subject#2"]=> string(6) "iCloud" ["subject#3"]=> string(7) "iOS 5.x" ["subject#4"]=> string(8) "iPhone 5" ["subject#5"]=> string(11) "iPod Rumour" ["subject#6"]=> string(15) "October 4, 2011" ["subject#7"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(7) ["category"]=> string(12) "Apple Rumour" ["category#2"]=> string(6) "iCloud" ["category#3"]=> string(7) "iOS 5.x" ["category#4"]=> string(8) "iPhone 5" ["category#5"]=> string(11) "iPod Rumour" ["category#6"]=> string(15) "October 4, 2011" ["category#7"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7212" ["description#"]=> int(1) ["description"]=> string(339) "Despite Apple&#8217;s own use of iPhone in the event invite I view the term &#8216;iPhone event&#8221; with hesitation, I firmly believe that today&#8217;s event being held at Apple&#8217;s headquarters in Cupertino at 10am Pacific (6pm London) is an iOS device event not just focused on the iPhone. Much of what I wrote last week on [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(8565) "<div id="attachment_7199" class="wp-caption alignnone" style="width: 738px"><img src="http://images.worldofapple.com/2011/09/large-336x300.png" alt="October 4 iPhone 5 Invite" title="October 4 iPhone 5 Invite" width="336" height="300" class="size-medium wp-image-7199" /><p class="wp-caption-text">iPhone 5 press invite for Apple&#039;s October 4 event</p></div> <p><span class="dropCap">D</span>espite Apple&#8217;s own use of iPhone in the event invite I view the term &#8216;iPhone event&#8221; with hesitation, I firmly believe that today&#8217;s event being held at Apple&#8217;s headquarters in Cupertino at 10am Pacific (6pm London) is an iOS device event not just focused on the iPhone.</p> <p>Much of <a href="http://news.worldofapple.com/archives/2011/09/28/that-pesky-iphone-5/">what I wrote last week</a> on the iPhone rumour cycle and where we&#8217;re at remains largely true. Except many onlookers and commentators have placed themselves firmly into one of two camps, the first camp believing that Apple won&#8217;t release a device called the iPhone 5 but will instead release a new phone called the iPhone 4s and alongside it an 8GB iPhone 4. The second camp against all odds still believes we&#8217;ll see an iPhone 5, some even believe with a complete redesign, and that the iPhone 4s is the new low-end iPhone.</p> <p>Whatever happens today we know one thing for sure, Apple has kept this rumour cycle the most locked down of them all, or at very least they&#8217;ve distracted us enough with iPhone 5 rumours that we&#8217;re missing the picture.</p> <p>I personally remain firmly in the camp of thought that we&#8217;ll see an iPhone 4s (N94) today powered by Apple&#8217;s A5 system-on-a-chip (SoC), 1GB of RAM, featuring an 8MP camera and available in 16, 32, and 64GB capacities. There are strong rumours that Apple has incorporated a chip capable of GSM and CDMA in the iPhone 4s and that this phone will be <a href="http://en.wikipedia.org/wiki/Evolved_HSPA">capable of HSPA+ on GSM networks</a>. HSPA+ is capable of very fast data speeds with most carriers supporting up to 21Mbps and is often classed as &#8220;4G&#8221; by those carriers, it&#8217;s not.</p> <p>The iPhone 4s will take the shape of the current iPhone 4 but will be thinner and the antenna design adjusted, presumably to accommodate both CDMA and GSM capabilities.</p> <p>The iPhone 4s is expected in Apple&#8217;s major markets on October 14 but some have suggested a very unlikely imminent release.</p> <p>Alongside the iPhone 4s Apple will have an 8GB iPhone 4 (N90A for us geeks), it&#8217;s by no means a focus of the show, but it aims to hit the low-end market and help penetration in African and Asian markets. Some have speculated that this device has been reworked to make it even cheaper, if this is the case then the changes are very minimal.</p> <p>Such an iPhone lineup leads to a problem though, every man and his dog is expecting an iPhone 5 and Apple doesn&#8217;t appear to have made its usual attempts to dampen expectation ahead of the event. So what else does Apple have up its sleeve?</p> <p>It&#8217;s all in the software and this is where Apple shines. When Apple released the iPhone 3GS (notice a pattern?) in 2009 it was a slight upgrade from the 3G released the previous year. The &#8216;s&#8217; was said to stand for speed, sure it was faster but it lacked that wow factor. One of Apple&#8217;s marquee features for the iPhone 3GS was voice recognition.</p> <p>Apple looks set to make this the marquee feature of the iPhone 4s and this time do it properly. Everyone knows how voice recognition works on a phone, you say call a contact and it calls someone else. This will all change.</p> <p>On the <a href="http://www.businessinsider.com/apple-buys-siri-a-mobile-assistant-app-as-war-with-google-heats-up-2010-4">28th April, 2010 Apple bought a company called Siri</a>, at the time they made an iOS assistant app, the app incorporated a technology called &#8216;natural language processing&#8217;. The video below shows the app in action, note how accurate the recognition is.</p> <p><iframe width="728" height="370" src="http://www.youtube.com/embed/MpjpVAB06O4?hd=1" frameborder="0" allowfullscreen></iframe></p> <p><a href="http://www.macrumors.com/2011/09/30/a-look-at-apples-assistant-interface-for-the-new-iphone/"><em>Mac Rumors</em> have fully embraced this rumour</a> and had a mockup video made of the potential functionality of Siri in iOS 5.</p> <p><iframe width="728" height="370" src="http://www.youtube.com/embed/aZ-xC3g0duA?hd=1" frameborder="0" allowfullscreen></iframe></p> <p>The feature which is currently only scantily visible in betas of iOS 5 is said to be called &#8216;Assistant&#8217; and be a system wide feature. An icon found in a beta of iOS 5 suggests a microphone button will sit in the bottom left of the keyboard which will enable dictation, but obviously the key point is the tightly integrated way in which information is presented upon making a query.</p> <p>With Apple expected to unveil this feature at the event later today we should expect another iOS 5 beta for developers, whether this comes in the form of a Golden Master (GM) or not it doesn&#8217;t really matter.</p> <p>iOS 5 will land before the iPhone 4S, possibly as soon as this Friday (October 7).</p> <p>As I said earlier though this isn&#8217;t just an iPhone event, Apple&#8217;s current lineup of iPods have been on the market longer than any others as the month of September sailed past with not a hint of an iPod refresh. Much has been speculated about the future of the iPod, some by myself, and I suspect most of it&#8217;s wrong.</p> <p>The iPod touch will naturally take centre stage and will take the form of previous updates with the upper models seeing an upgrade to the A5, extended battery life, they&#8217;re unlikely to get much thinner but will be available in white.</p> <p>As for the other iPods, the rumours are scarce. Some have suggested the iPod classic and shuffle will go the way of the dodo, this may be true for the shuffle but only if the nano comes down in price. The classic, despite <a href="http://news.worldofapple.com/archives/2010/09/01/the-demise-of-the-click-wheel-apple-event-rumour-roundup/">my own predictions</a> a year ago, looks set to remain unchanged.</p> <p>Apple does have one more big feature and that is of course, iCloud. Whilst <a href="http://news.worldofapple.com/archives/2011/06/06/apple-announces-free-icloud-service/">unveiled at WWDC in June</a> expect Apple to go over the details again, nothing is expected to have changed but we&#8217;ll get a date when the service goes live which could be within hours of the event.</p> <p><strong>Let&#8217;s summarise:</strong></p> <ul> <li> iPhone 4s available in 16, 32 and 64GB capacities. A5 chip, 1GB RAM, 8MP rear camera, looks like the current iPhone 4 but thinner and with a redesigned antenna. Both GSM and CDMA capable with HSPA+. Available October 14. <li> 8GB iPhone 4 to fill the gap of the low-end market. Largely unchanged. <li> iPod touch available in white and with the A5 chip, design unchanged, same goes for capacities. <li> iPod classic to remain the same, shuffle phased out and nano lowered in price. <li> iOS 5 key feature to be voice Assistant, we&#8217;ll see a GM this week and maybe public release on October 7. <li> iCloud available imminently. </li> </ul> <p><strong>Coverage</strong></p> <p>Apple&#8217;s event is being held in front of a select number of members of the media at the company&#8217;s headquarters in Cupertino. A simulcast is being held at the Covent Garden Apple Store in London for UK and Europe based media. The event will begin at the following times:</p> <p>10:00AM – Pacific<br /> 11:00AM – Mountain<br /> 12:00PM – Central<br /> 01:00PM – Eastern<br /> 06:00PM – London<br /> 07:00PM – Paris<br /> 09:00PM – Moscow<br /> 02:00AM – Tokyo (Wednesday 5th)<br /> 04:00AM – Sydney (Wednesday 5th)</p> <p><em>World of Apple</em> will provide coverage of the news and post-event analysis. Apple is not providing a live video but a meta blog of events can be followed on <a href="http://twitter.com/worldofaapl"><em>World of Apple&#8217;s</em> Twitter feed</a> or the following sites:</p> <ul> <li> <a href="http://www.macrumors.com/">Mac Rumors</a> <li> <a href="http://live.thisismynext.com/Event/Apple_iPhone_5_event_live_blog">This is my next&#8230;</a> <li> <a href="http://www.engadget.com/2011/10/04/apples-lets-talk-iphone-keynote-liveblog/">Engadget</a> </li> </ul> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(101) "http://news.worldofapple.com/archives/2011/10/04/looking-ahead-to-todays-lets-talk-iphone-event/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(339) "Despite Apple&#8217;s own use of iPhone in the event invite I view the term &#8216;iPhone event&#8221; with hesitation, I firmly believe that today&#8217;s event being held at Apple&#8217;s headquarters in Cupertino at 10am Pacific (6pm London) is an iOS device event not just focused on the iPhone. Much of what I wrote last week on [...]" ["category@term"]=> string(12) "Apple Rumour" ["category#2@term"]=> string(6) "iCloud" ["category#3@term"]=> string(7) "iOS 5.x" ["category#4@term"]=> string(8) "iPhone 5" ["category#5@term"]=> string(11) "iPod Rumour" ["category#6@term"]=> string(15) "October 4, 2011" ["category#7@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1317723060) } [10]=> array(28) { ["title#"]=> int(1) ["title"]=> string(29) "October – The Month of Macs" ["link#"]=> int(1) ["link"]=> string(75) "http://news.worldofapple.com/archives/2011/08/03/october-the-month-of-macs/" ["comments#"]=> int(1) ["comments"]=> string(84) "http://news.worldofapple.com/archives/2011/08/03/october-the-month-of-macs/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Wed, 03 Aug 2011 16:30:55 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(8) "iPhone 5" ["subject#2"]=> string(7) "Opinion" ["subject#3"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(3) ["category"]=> string(8) "iPhone 5" ["category#2"]=> string(7) "Opinion" ["category#3"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7100" ["description#"]=> int(1) ["description"]=> string(353) "This week the Apple web is alight with speculation that the iPhone 5 is even further away from release than we originally thought, all thanks to a rumour from John Paczkowski over at All Things D. The current iPhone 4 has already been on the market longer than any other iPhone with Apple flouting its almost habitual June schedule of hardware releases." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(6415) "<div id="attachment_7112" class="wp-caption alignnone" style="width: 738px"><a href="http://images.worldofapple.com/2011/08/MacBookAir_13inch.jpg"><img src="http://images.worldofapple.com/2011/08/MacBookAir_13inch.jpg" alt="13-inch MacBook Air (Mid-2011)" title="13-inch MacBook Air (Mid-2011)" width="728" height="423" class="size-full wp-image-7112" /></a><p class="wp-caption-text">13-inch MacBook Air (Mid-2011)</p></div> <p><span class="dropCap">T</span>his week the Apple web is alight with speculation that the iPhone 5 is even further away from release than we originally thought, all thanks to <a href="http://allthingsd.com/20110801/new-iphone-in-october-not-september/">a rumour from John Paczkowski over at <em>All Things D</em></a>. The current iPhone 4 has already been on the market longer than any other iPhone with Apple flouting its almost habitual June schedule of hardware releases.</p> <p>Instead, as <a href="http://news.worldofapple.com/archives/2011/04/20/iphone-5-september-release-speculation-mounts/">covered by <em>World of Apple</em></a>, the company has begun a new cycle of combined hardware and software releases in the aim of tying them together.</p> <p>Apple has three product groups, in terms of hardware: iOS, Mac and iPod. For the last few years each has had a fairly predictable release schedule that went something like iOS developer release in April which ran up to a public release alongside iPhone hardware in June. This was followed by the very regular iPod releases in mid-September. Macs are not so easy to predict as Apple has in the past not always stuck to processor production roadmaps, but <a href="http://news.worldofapple.com/archives/2009/10/27/apple-the-official-lineup-is-set/">we do know</a> that Apple won’t release Macs any later than October and that it will aim to have the most up-to-date models on the market for the Christmas season and its more student friendly notebooks will be ready before the summers end.</p> <p>But things have changed, take a look at Apple’s product sales charts for the last 24 months or so and you’ll see a recurring pattern, the sale of Apple’s once incredibly popular MP3 player is slowly beginning to sink. Only being held buoyant by reasonably healthy sales of the iPod touch. Apple has also run its ground feature-wise with most of the iPods, at least to the point where changes aren’t going to be headlines the next day.</p> <div id="attachment_7105" class="wp-caption alignleft" style="width: 478px"><a href="http://images.worldofapple.com/2011/08/ipodunitsales_quarterlyq311.png" target="_blank"><img src="http://images.worldofapple.com/2011/08/ipodunitsales_quarterlyq311-468x267.png" alt="Quarterly iPod unit sales (Q311)" title="Quarterly iPod unit sales (Q311)" width="468" height="267" class="size-medium wp-image-7105" /></a><p class="wp-caption-text">Quarterly iPod unit sales up to Q311 (Click to enlarge)</p></div> <p>Apple’s solution is to shift the normal timeline, the iPods will be refreshed but the usually music focused event in September will be an iOS focused event including the official release date of iOS 5 and the iPhone 5, as well as a refreshed iPod touch. Don’t get me wrong I don’t expect Apple to lose the music feel this event has always had but an updated camera on the iPod nano and a shuffle so small that it can barely be seen do not warrant an entire event in Apple’s eyes.</p> <p>There is of course an anomaly here: the iPad. By my outlined logic if Apple is releasing a new version of iOS then surely it should have new iPad hardware too? This is a tricky one, if Apple waits until September 2012 to match up the refresh cycle of the iPad then the product will be very old and the tablet market is moving too quick for that. If Apple does a full refresh in September this year then it would turn out as more of an iteration of the current iPad 2 as the technology hasn’t moved forward enough, maybe that could carry it through to September but would it warrant an iPad 3 moniker and after dubbing 2011 the “year of iPad 2”, would it be wise? The iPad is a subject that needs further discussion in the coming weeks.</p> <p>The only product that is left to discuss here is the Mac, made up of five different products it’s not easy to predict when Apple will refresh them all. Macs are primarily sold more at two times of year, in the run up to December and during what Apple calls the “Back to School” period which includes students across the board returning to education but generally runs from July until September. Apple sells considerably more notebooks than desktops each quarter, increasingly this is being driven by sales of the popular MacBook Air and shows no sign of reversing. Whilst Apple has more recently become proactive in keeping its notebooks with the latest and greatest the desktop machines are often left a few months behind, it’s a sign of the times but it sure does make predicting product releases nigh on impossible in advance.</p> <p>So before we looked at the pattern of releases Apple has been using for the last few years, so how does it look now?</p> <p>The big stuff will kick off in June, we’ll see an iOS release announced at WWDC leading up to September with the 3-4 month developer testing cycle, the previously iPod focussed event will be an iOS event eventually putting the spotlight on iPhone, iPad and iPod touch releases. July and October will be the months of Macs, Apple’s lower-end notebooks in July for the students and the higher-end MacBook Pros and iMacs in October to hit the holiday season.</p> <p>August, November and December will remain product free months as they always have been. January used to be a popular month for releases due to Macworld but looks increasingly less like a favoured month for Apple to release products. The most favourable time for Apple early in the year is late-February, March and April for those mid-cycle Mac releases.</p> <p>As for the rumoured October release of the next iPhone, it’s unlikely to say the least, but as with all Apple rumours the details and the sourcing were scant. Which means that if the source was a carrier then as with all previous iPhone releases Apple will stagger the shipping dates and whilst the iPhone will be announced in mid-September, shipping at around the same time, some other countries could not see it land until October.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(80) "http://news.worldofapple.com/archives/2011/08/03/october-the-month-of-macs/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "3" } ["summary#"]=> int(1) ["summary"]=> string(353) "This week the Apple web is alight with speculation that the iPhone 5 is even further away from release than we originally thought, all thanks to a rumour from John Paczkowski over at All Things D. The current iPhone 4 has already been on the market longer than any other iPhone with Apple flouting its almost habitual June schedule of hardware releases." ["category@term"]=> string(8) "iPhone 5" ["category#2@term"]=> string(7) "Opinion" ["category#3@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1312389055) } [11]=> array(26) { ["title#"]=> int(1) ["title"]=> string(49) "MacBook Air Receives Update, MacBook Discontinued" ["link#"]=> int(1) ["link"]=> string(98) "http://news.worldofapple.com/archives/2011/07/20/macbook-air-receives-update-macbook-discontinued/" ["comments#"]=> int(1) ["comments"]=> string(107) "http://news.worldofapple.com/archives/2011/07/20/macbook-air-receives-update-macbook-discontinued/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Wed, 20 Jul 2011 13:10:20 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(11) "MacBook Air" } ["category#"]=> int(2) ["category"]=> string(10) "Apple News" ["category#2"]=> string(11) "MacBook Air" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7053" ["description#"]=> int(1) ["description"]=> string(385) "Apple has alongside the release of OS X Lion also updated the MacBook Air and subsequently removed the polycarbonate MacBook from sale. Packing brand new Intel processors, Thunderbolt connectivity and a backlit keyboard the latest MacBook Air is said to pack &#8220;twice the performance of the previous generation&#8221;. &#8220;Portable, affordable and powerful, MacBook Air is [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1440) "<div id="attachment_7055" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2011/07/macbookairfamily_200711.jpg" alt="MacBook Air family" title="MacBook Air family (Mid-2011)" width="728" height="293" class="size-full wp-image-7055" /><p class="wp-caption-text">MacBook Air family (Mid-2011)</p></div> <p><span class="dropCap">A</span>pple has alongside the release of OS X Lion also updated the MacBook Air and subsequently removed the polycarbonate MacBook from sale. Packing brand new Intel processors, Thunderbolt connectivity and a backlit keyboard the latest MacBook Air is said to pack &#8220;twice the performance of the previous generation&#8221;.</p> <p>&#8220;Portable, affordable and powerful, MacBook Air is the ultimate everyday notebook,&#8221; said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. &#8220;MacBook Air features our most advanced technology and is an ideal match for Lion, especially with its new Multi-Touch gestures, full-screen apps, Mission Control and Mac App Store.&#8221;</p> <p>The latest MacBook Air uses Intel Core i5 and Core i7 dual-core processors, the new MacBook Air is up to twice as fast as the previous generation and Intel HD Graphics 3000 and offers up to 4GB of faster 1333 MHz memory.</p> <p>The MacBook Air is available in 11-inch and 13-inch models starting at $999 (£849) and $1299 (£1099) respectively.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(103) "http://news.worldofapple.com/archives/2011/07/20/macbook-air-receives-update-macbook-discontinued/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "2" } ["summary#"]=> int(1) ["summary"]=> string(385) "Apple has alongside the release of OS X Lion also updated the MacBook Air and subsequently removed the polycarbonate MacBook from sale. Packing brand new Intel processors, Thunderbolt connectivity and a backlit keyboard the latest MacBook Air is said to pack &#8220;twice the performance of the previous generation&#8221;. &#8220;Portable, affordable and powerful, MacBook Air is [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(11) "MacBook Air" ["date_timestamp"]=> int(1311167420) } [12]=> array(26) { ["title#"]=> int(1) ["title"]=> string(19) "OS X Lion Available" ["link#"]=> int(1) ["link"]=> string(69) "http://news.worldofapple.com/archives/2011/07/20/os-x-lion-available/" ["comments#"]=> int(1) ["comments"]=> string(78) "http://news.worldofapple.com/archives/2011/07/20/os-x-lion-available/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Wed, 20 Jul 2011 12:52:39 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(13) "Mac OS X Lion" } ["category#"]=> int(2) ["category"]=> string(10) "Apple News" ["category#2"]=> string(13) "Mac OS X Lion" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7040" ["description#"]=> int(1) ["description"]=> string(308) "Apple has today made OS X 10.7 Lion available to download from the Mac App Store. Lion is available to download only for $29.99 (£20.99) and packs over 250 new features. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1553) "<div id="attachment_7042" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2011/07/macbookair_familyhero_200711.jpg" alt="MacBook Air" title="MacBook Air family" width="728" height="358" class="size-full wp-image-7042" /><p class="wp-caption-text">11- and 13-inch MacBook Air (Mid-2011) running OS X Lion</p></div> <p><span class="dropCap">A</span>pple has today made OS X 10.7 Lion available to download from the Mac App Store. Lion is available to download only for $29.99 (£20.99) and packs over 250 new features. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion will be made available on a USB thumb drive through the Apple Store for $69 (£55).</p> <p>&#8220;Lion is the best version of OS X yet, and we’re thrilled that users around the world can download it starting today,&#8221; said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. &#8220;Lion makes upgrading a Mac easier than ever before; just launch the Mac App Store, buy Lion with your iTunes account, and the download and install process will begin automatically.&#8221;</p> <p>New features in Lion include: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(74) "http://news.worldofapple.com/archives/2011/07/20/os-x-lion-available/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(308) "Apple has today made OS X 10.7 Lion available to download from the Mac App Store. Lion is available to download only for $29.99 (£20.99) and packs over 250 new features. Users who do not have broadband access at home, work or school can download Lion at Apple retail stores and later this August, Lion [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(13) "Mac OS X Lion" ["date_timestamp"]=> int(1311166359) } [13]=> array(28) { ["title#"]=> int(1) ["title"]=> string(56) "Updated MacBook Airs to Drop Alongside Lion on Wednesday" ["link#"]=> int(1) ["link"]=> string(106) "http://news.worldofapple.com/archives/2011/07/19/updated-macbook-airs-to-drop-alongside-lion-on-wednesday/" ["comments#"]=> int(1) ["comments"]=> string(115) "http://news.worldofapple.com/archives/2011/07/19/updated-macbook-airs-to-drop-alongside-lion-on-wednesday/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 19 Jul 2011 11:01:14 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(12) "Apple Rumour" ["subject#2"]=> string(13) "Mac OS X Lion" ["subject#3"]=> string(11) "MacBook Air" } ["category#"]=> int(3) ["category"]=> string(12) "Apple Rumour" ["category#2"]=> string(13) "Mac OS X Lion" ["category#3"]=> string(11) "MacBook Air" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7025" ["description#"]=> int(1) ["description"]=> string(385) "Despite stepping right on the heels of Apple&#8217;s third fiscal quarter results it is looking increasingly likely that Apple will unveil the long-rumoured MacBook Air update alongside OS X Lion this coming Wednesday. AppleInsider cites &#8220;people with proven track records&#8221; who point towards the two products being released at 8.30am eastern time (1.30pm London time). [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(2232) "<p><span class="dropCap">D</span>espite stepping right on the heels of <a href="http://news.worldofapple.com/archives/2011/07/18/looking-ahead-to-apples-q3-2011-fiscal-results/">Apple&#8217;s third fiscal quarter results</a> it is looking increasingly likely that Apple will unveil the long-rumoured MacBook Air update alongside OS X Lion this coming Wednesday.</p> <p><em>AppleInsider</em> cites &#8220;people with proven track records&#8221; who point towards the two products being released at 8.30am eastern time (1.30pm London time).</p> <p>As covered in <a href="http://news.worldofapple.com/archives/2011/06/27/macbook-air-refresh-nears/">our more detailed look</a> at the MacBook Air rumours, the refresh is expected to change very little from an aesthetic point of view. Inside the new MacBook Air is expected to pack Intel&#8217;s ultra-low voltage Sandy Bridge processors. Consuming only 17 watts and running dual cores up to 1.8GHz the new processors from Intel are a perfect match for the MacBook Air.</p> <p>Elsewhere inside the Air the internal SSD is expected to weigh in at a starting size of 128GB and of course the already present Mini DisplayPort will be changed to a ThunderBolt port.</p> <p>Apple is also expected to drop OS X Lion alongside the MacBook Air refresh. As the OS will be released via the Mac App Store there is no channel inventory to be filled, making it difficult to pinpoint exactly when Apple will flick the switch.</p> <div id="attachment_6905" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2011/06/macosxlion_machero_060611.jpg" alt="Mac OS X Lion" title="Mac OS X Lion" width="728" height="410" class="size-full wp-image-6905" /><p class="wp-caption-text">Mac OS X Lion | Image courtesy of Apple</p></div> <p>Available from the Mac App Store for $29.99 (£20.99) and packing over 250 new features some of those included are: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(111) "http://news.worldofapple.com/archives/2011/07/19/updated-macbook-airs-to-drop-alongside-lion-on-wednesday/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "2" } ["summary#"]=> int(1) ["summary"]=> string(385) "Despite stepping right on the heels of Apple&#8217;s third fiscal quarter results it is looking increasingly likely that Apple will unveil the long-rumoured MacBook Air update alongside OS X Lion this coming Wednesday. AppleInsider cites &#8220;people with proven track records&#8221; who point towards the two products being released at 8.30am eastern time (1.30pm London time). [...]" ["category@term"]=> string(12) "Apple Rumour" ["category#2@term"]=> string(13) "Mac OS X Lion" ["category#3@term"]=> string(11) "MacBook Air" ["date_timestamp"]=> int(1311073274) } [14]=> array(26) { ["title#"]=> int(1) ["title"]=> string(28) "Third Beta of iOS 5 Released" ["link#"]=> int(1) ["link"]=> string(78) "http://news.worldofapple.com/archives/2011/07/12/third-beta-of-ios-5-released/" ["comments#"]=> int(1) ["comments"]=> string(87) "http://news.worldofapple.com/archives/2011/07/12/third-beta-of-ios-5-released/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 12 Jul 2011 12:25:37 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(7) "iOS 5.x" } ["category#"]=> int(2) ["category"]=> string(10) "Apple News" ["category#2"]=> string(7) "iOS 5.x" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=7018" ["description#"]=> int(1) ["description"]=> string(303) "Last night Apple released the third beta of iOS 5 to registered developers. Accompanying the beta of iOS 5 was a new iTunes 10.5 and Apple TV software beta. The third beta of iOS 5 brings the software to build 9A5259f and according to a number of sites brings a flurry of changes and improvements. [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1561) "<p><span class="dropCap">L</span>ast night Apple released the third beta of iOS 5 to registered developers. Accompanying the beta of iOS 5 was a new iTunes 10.5 and Apple TV software beta.</p> <p>The third beta of iOS 5 brings the software to build 9A5259f and according to a number of sites brings a flurry of changes and improvements.</p> <p><a href="http://itsalltech.com/2011/07/11/apple-releases-ios-5-beta-3-to-developers/"><em>It&#8217;s All Tech</em> has posted</a> an extensive look at iOS 5 beta 3 including the new location services controls, voice roaming, new Safari preferences, new Reminders app icon and mailbox creation in Mail amongst many other changes.</p> <p>With this beta Apple has also brought a new feature into iOS on the iPad known as Assistive Touch which allows those who could have trouble using multi-point gestures to use an iPad. Assistive Touch also gives access to hardware features such as locking the screen, adjusting volume and shaking the device. Enabled in Settings, Assistive Touch is activated by tapping an icon in the corner of the screen. <a href="http://www.macstories.net/news/ios-5-beta-3-features-new-accessibility-panel-with-gesture-controls/"><em>MacStories</em> offers a detailed overview</a> of the new accessibility gestures.</p> <p>iOS 5 is widely expected to be released in mid-September alongside the iPhone 5. iOS 5 packs over 200 new features and will be available as a free software update for iPhone 4, iPhone 3GS, iPad 2, iPad, iPod touch (fourth generation) and iPod touch (third generation).</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(83) "http://news.worldofapple.com/archives/2011/07/12/third-beta-of-ios-5-released/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(303) "Last night Apple released the third beta of iOS 5 to registered developers. Accompanying the beta of iOS 5 was a new iTunes 10.5 and Apple TV software beta. The third beta of iOS 5 brings the software to build 9A5259f and according to a number of sites brings a flurry of changes and improvements. [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(7) "iOS 5.x" ["date_timestamp"]=> int(1310473537) } [15]=> array(32) { ["title#"]=> int(1) ["title"]=> string(34) "The Case for a Second iPhone Model" ["link#"]=> int(1) ["link"]=> string(84) "http://news.worldofapple.com/archives/2011/06/28/the-case-for-a-second-iphone-model/" ["comments#"]=> int(1) ["comments"]=> string(93) "http://news.worldofapple.com/archives/2011/06/28/the-case-for-a-second-iphone-model/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 28 Jun 2011 12:13:48 +0000" ["dc"]=> array(8) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(5) ["subject"]=> string(15) "Analyst Reports" ["subject#2"]=> string(12) "Apple Rumour" ["subject#3"]=> string(8) "iPhone 4" ["subject#4"]=> string(8) "iPhone 5" ["subject#5"]=> string(20) "WoA Feature Articles" } ["category#"]=> int(5) ["category"]=> string(15) "Analyst Reports" ["category#2"]=> string(12) "Apple Rumour" ["category#3"]=> string(8) "iPhone 4" ["category#4"]=> string(8) "iPhone 5" ["category#5"]=> string(20) "WoA Feature Articles" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=6998" ["description#"]=> int(1) ["description"]=> string(250) "Having to wait over a year for a new model of iPhone is sending the rumour mill into delirium. Yesterday saw not one, but two analysts stick their heads above the parapet and oust the idea that Apple will later this year release two models of iPhone." ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(4857) "<div id="attachment_6475" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2011/04/White-iPhone-4-^^-e1302791638420-728x420.jpg" alt="White iPhone 4" title="White iPhone 4" width="728" height="420" class="size-large wp-image-6475" /><p class="wp-caption-text">White iPhone 4 - <a href='http://flic.kr/p/96aWHV'>Photo by dawvon</a></p></div> <p><span class="dropCap">H</span>aving to wait over a year for a new model of iPhone is sending the rumour mill into delirium. Yesterday saw not one, but two analysts stick their heads above the parapet and oust the idea that Apple will later this year release two models of iPhone.</p> <p>It all started with a report from Deutsche Bank analyst Chris Whitmore who declared &#8220;Its time for a mid-range iPhone&#8221; and pointed towards Apple releasing a lower-end unlocked iPhone priced between $300 and $500 and aimed at the prepaid market, so in effect contract free. Whitmore went on to discuss the merits of releasing a pre-paid only iPhone, he notes that Apple had sold around 87 million iPhone units in the past 2 years &#8220;which suggests it has reached only 6% penetration of its current addressable subscribers,&#8221; adding, &#8220;we believe Apple has room to run both in terms of greater market penetration as well as incremental carrier additions going forward.&#8221;</p> <p>Whitmore then went onto to discuss how the lower-end iPhone, named the iPhone 4S would be priced at $349 in his estimations. For the record <em>World of Apple</em> has it from very good sources that the name iPhone 4S is a complete falsehood.</p> <p>What Whitmore fails to effectively do in his report to analysts is outline how Apple would trim such massive amounts off the price of the iPhone without &#8220;negatively impacting profitability&#8221;.</p> <p>The second source of this rumour is Morgan Stanley&#8217;s Katy Huberty. Katy never actually explicitly pointed towards two new iPhones but in her report in relation to recent meetings with unnamed individuals the analyst did say Apple is forecasting a large iPhone unit increase in 2012 &#8220;on the back of new products and potentially lower price points.&#8221;</p> <p>So what merits does a second, lower cost iPhone have for Apple? The answer is obvious, it has every benefit but just because that is the case it doesn&#8217;t mean Apple is willing or preparing to do it. Take for example the netbook market; it&#8217;s a market that Apple has been vehemently opposed to but eventually entered with the MacBook Air. The one difference between the MacBook Air and the plethora of netbooks is the quality and the price, yet Apple&#8217;s MacBook Air is selling in extreme volumes.</p> <p>We also have some insight to how Apple feels about the prepaid phone market, as noted by Jim Dalyrmple <a href="http://www.loopinsight.com/2011/06/27/report-apple-will-release-two-iphones-in-september/">over at <em>The Loop</em></a> Apple&#8217;s COO Tim Cook earlier this year told Bernstein&#8217;s Toni Sacconaghi that the company &#8220;understood [that] price is big factor in the prepaid market&#8221; but Apple was not &#8220;ceding any market.&#8221;</p> <p>What Tim Cook means by that comment is that until Apple feels ready and confident to enter the lower end market then it won&#8217;t do so. Apple will want quality hardware, the same software and apps and yet still want to keep the massive margins the iPhone currently offers.</p> <div id="attachment_3743" class="wp-caption aligncenter" style="width: 738px"><img src="http://images.worldofapple.com/2010/02/iphone3gs_video.jpg" alt="iPhone 3GS" title="iPhone 3GS Video" width="728" height="420" class="size-full wp-image-3743" /><p class="wp-caption-text">iPhone 3GS | Image courtesy of Apple</p></div> <p>Yet Apple already plays a two iPhone game in some countries, in the US whilst Apple sells the iPhone 4 it also allows AT&#038;T to sell the old 3GS for a subsidised rate of $49. Last year the 16GB iPhone 4 was <a href="http://www.isuppli.com/Teardowns/News/Pages/iPhone-4-Carries-Bill-of-Materials-of-187-51-According-to-iSuppli.aspx">estimated by iSuppli to cost $188</a> for Apple to produce, naturally this figure discounts shipping, packaging, advertising and other overheads and let us not forget Apple&#8217;s penchant for 60% margins on products. If Apple really wanted to enter the prepaid market, a 4 or 8GB iPhone 4 would seemingly be the best way for the company to do it.</p> <p>With rumours suggesting that the next iPhone to be similar in appearance to the current iPhone 4, then the two models could share 70% of their components (display, touch panel, antenna, sensors, case, etc) whilst the lower-end iPhone 4 would be of lower capacity and still keep Apple&#8217;s A4 chip whilst the iPhone 5 packs an A5 and 32 and 64GB capacity.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(89) "http://news.worldofapple.com/archives/2011/06/28/the-case-for-a-second-iphone-model/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "1" } ["summary#"]=> int(1) ["summary"]=> string(250) "Having to wait over a year for a new model of iPhone is sending the rumour mill into delirium. Yesterday saw not one, but two analysts stick their heads above the parapet and oust the idea that Apple will later this year release two models of iPhone." ["category@term"]=> string(15) "Analyst Reports" ["category#2@term"]=> string(12) "Apple Rumour" ["category#3@term"]=> string(8) "iPhone 4" ["category#4@term"]=> string(8) "iPhone 5" ["category#5@term"]=> string(20) "WoA Feature Articles" ["date_timestamp"]=> int(1309263228) } [16]=> array(30) { ["title#"]=> int(1) ["title"]=> string(41) "Mac OS X 10.6.8 Release Prepares for Lion" ["link#"]=> int(1) ["link"]=> string(91) "http://news.worldofapple.com/archives/2011/06/24/mac-os-x-10-6-8-release-prepares-for-lion/" ["comments#"]=> int(1) ["comments"]=> string(100) "http://news.worldofapple.com/archives/2011/06/24/mac-os-x-10-6-8-release-prepares-for-lion/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Fri, 24 Jun 2011 09:40:37 +0000" ["dc"]=> array(7) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(4) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(27) "Apple News - Mac OS Updates" ["subject#3"]=> string(13) "Mac OS X Lion" ["subject#4"]=> string(21) "Mac OS X Snow Leopard" } ["category#"]=> int(4) ["category"]=> string(10) "Apple News" ["category#2"]=> string(27) "Apple News - Mac OS Updates" ["category#3"]=> string(13) "Mac OS X Lion" ["category#4"]=> string(21) "Mac OS X Snow Leopard" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=6984" ["description#"]=> int(1) ["description"]=> string(291) "Apple has released the eighth major update to Mac OS X Snow Leopard via Software Update. The update which will presumably be the last for Mac OS X 10.6 primarily prepares users systems for the next major Mac OS update which is due in July. Mac OS X 10.6.8 is described by Apple to have [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1437) "<p><span class="dropCap">A</span>pple has released the eighth major update to Mac OS X Snow Leopard via Software Update. The update which will presumably be the last for Mac OS X 10.6 primarily prepares users systems for the next major Mac OS update which is due in July.</p> <p>Mac OS X 10.6.8 is described by Apple to have the following improvements:</p> <ul> <li> Enhance the Mac App Store to get your Mac ready to upgrade to Mac OS X Lion <li> Resolve an issue that may cause Preview to unexpectedly quit <li> Improve support for IPv6 <li> Improve VPN reliability <li> Identify and remove known variants of Mac Defender </li> </ul> <p>Apple also offers a <a href="http://support.apple.com/kb/HT4561">detailed knowledge base note</a> on Mac OS X 10.6.8 as well as the <a href="http://support.apple.com/kb/HT4723">security updates included</a>.</p> <p>Mac OS X Lion which was heavily previewed at this years WWDC earlier this month will be available in July exclusively from the Mac App Store for $29.99 (£20.99). Some 250 updates are said to be included in Lion with some of the most amazing features in Lion being: new Multi-Touch gestures; system-wide support for full screen apps; Mission Control, an innovative view of everything running on your Mac; the Mac App Store, the best place to find and explore great software, built right into the OS; Launchpad, a new home for all your apps; and a completely redesigned Mail app.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(96) "http://news.worldofapple.com/archives/2011/06/24/mac-os-x-10-6-8-release-prepares-for-lion/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "1" } ["summary#"]=> int(1) ["summary"]=> string(291) "Apple has released the eighth major update to Mac OS X Snow Leopard via Software Update. The update which will presumably be the last for Mac OS X 10.6 primarily prepares users systems for the next major Mac OS update which is due in July. Mac OS X 10.6.8 is described by Apple to have [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(27) "Apple News - Mac OS Updates" ["category#3@term"]=> string(13) "Mac OS X Lion" ["category#4@term"]=> string(21) "Mac OS X Snow Leopard" ["date_timestamp"]=> int(1308908437) } [17]=> array(26) { ["title#"]=> int(1) ["title"]=> string(38) "iTunes 10.3.1 Delivers Minor Bug Fixes" ["link#"]=> int(1) ["link"]=> string(88) "http://news.worldofapple.com/archives/2011/06/08/itunes-10-3-1-delivers-minor-bug-fixes/" ["comments#"]=> int(1) ["comments"]=> string(97) "http://news.worldofapple.com/archives/2011/06/08/itunes-10-3-1-delivers-minor-bug-fixes/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Wed, 08 Jun 2011 16:30:03 +0000" ["dc"]=> array(5) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(2) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(29) "Apple News - Software Updates" } ["category#"]=> int(2) ["category"]=> string(10) "Apple News" ["category#2"]=> string(29) "Apple News - Software Updates" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=6945" ["description#"]=> int(1) ["description"]=> string(326) "Apple has released a minor update to iTunes which presumably fixes a number of minor bugs that arose from the initial launch of iTunes 10.3 on Monday. No news notes are included with iTunes 10.3.1 but a number of discussion topics on Apple&#8217;s support forums suggest that iTunes 10.3 had an iOS device syncing issue. [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1475) "<p><span class="dropCap">A</span>pple has released a minor update to iTunes which presumably fixes a number of minor bugs that arose from the initial launch of iTunes 10.3 on Monday. No news notes are included with iTunes 10.3.1 but a number of discussion topics on Apple&#8217;s support forums suggest that iTunes 10.3 had an iOS device syncing issue.</p> <p>iTunes 10.3.1 is accompanied with the same notes as the original release:</p> <blockquote><p>Introducing iTunes in the Cloud beta. The music you purchase in iTunes appears automatically on all your devices. You can also download your past iTunes purchases. Where you want, when you want. </p> <p>- Automatic Downloads. Purchase music from any device or computer and automatically download a copy to your Mac and iOS devices. </p> <p>- Download Previous Purchases. Download your past music purchases again at no additional cost. Your purchases are available in the iTunes Store on your Mac or in the iTunes app on your iPhone, iPad, or iPod touch. Previous purchases may be unavailable if they are no longer on the iTunes Store. </p> <p>iTunes 10.3 also adds Books to the iTunes Store, where you can discover and buy your favorite books on your computer and automatically download them to iBooks on your iPhone, iPad, or iPod touch. </p> <p>This version also allows you to use Automatic Downloads with apps and books or download previously purchased apps and books from your computer or iOS device.</p></blockquote> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(93) "http://news.worldofapple.com/archives/2011/06/08/itunes-10-3-1-delivers-minor-bug-fixes/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "2" } ["summary#"]=> int(1) ["summary"]=> string(326) "Apple has released a minor update to iTunes which presumably fixes a number of minor bugs that arose from the initial launch of iTunes 10.3 on Monday. No news notes are included with iTunes 10.3.1 but a number of discussion topics on Apple&#8217;s support forums suggest that iTunes 10.3 had an iOS device syncing issue. [...]" ["category@term"]=> string(10) "Apple News" ["category#2@term"]=> string(29) "Apple News - Software Updates" ["date_timestamp"]=> int(1307550603) } [18]=> array(28) { ["title#"]=> int(1) ["title"]=> string(23) "Apple Posts iTunes 10.3" ["link#"]=> int(1) ["link"]=> string(73) "http://news.worldofapple.com/archives/2011/06/07/apple-posts-itunes-10-3/" ["comments#"]=> int(1) ["comments"]=> string(82) "http://news.worldofapple.com/archives/2011/06/07/apple-posts-itunes-10-3/#comments" ["pubdate#"]=> int(1) ["pubdate"]=> string(31) "Tue, 07 Jun 2011 19:49:40 +0000" ["dc"]=> array(6) { ["creator#"]=> int(1) ["creator"]=> string(11) "Alex Brooks" ["subject#"]=> int(3) ["subject"]=> string(10) "Apple News" ["subject#2"]=> string(29) "Apple News - Software Updates" ["subject#3"]=> string(6) "iCloud" } ["category#"]=> int(3) ["category"]=> string(10) "Apple News" ["category#2"]=> string(29) "Apple News - Software Updates" ["category#3"]=> string(6) "iCloud" ["guid#"]=> int(1) ["guid@"]=> string(11) "ispermalink" ["guid@ispermalink"]=> string(5) "false" ["guid"]=> string(36) "http://news.worldofapple.com/?p=6940" ["description#"]=> int(1) ["description"]=> string(348) "Apple has iTunes 10.3 available for download on the main Apple website. Despite releasing iTunes 10.5 beta to developers the new version for the public brings some early iCloud features which are available to iOS 4.3 devices. The following notes accompany the iTunes 10.3 download: Introducing iTunes in the Cloud beta. The music you purchase [...]" ["content"]=> array(2) { ["encoded#"]=> int(1) ["encoded"]=> string(1519) "<p><span class="dropCap">A</span>pple has <a href="http://www.apple.com/itunes/">iTunes 10.3 available for download</a> on the main Apple website. Despite releasing iTunes 10.5 beta to developers the new version for the public brings some early iCloud features which are available to iOS 4.3 devices.</p> <p>The following notes accompany the iTunes 10.3 download:</p> <blockquote><p>Introducing iTunes in the Cloud beta. The music you purchase in iTunes appears automatically on all your devices. You can also download your past iTunes purchases. Where you want, when you want. </p> <p>- Automatic Downloads. Purchase music from any device or computer and automatically download a copy to your Mac and iOS devices. </p> <p>- Download Previous Purchases. Download your past music purchases again at no additional cost. Your purchases are available in the iTunes Store on your Mac or in the iTunes app on your iPhone, iPad, or iPod touch. Previous purchases may be unavailable if they are no longer on the iTunes Store. </p> <p>iTunes 10.3 also adds Books to the iTunes Store, where you can discover and buy your favorite books on your computer and automatically download them to iBooks on your iPhone, iPad, or iPod touch. </p> <p>This version also allows you to use Automatic Downloads with apps and books or download previously purchased apps and books from your computer or iOS device.</p></blockquote> <p>iTunes 10.5 will be available after a period of developer exclusivity in September when iOS 5 is released.</p> " } ["wfw"]=> array(2) { ["commentrss#"]=> int(1) ["commentrss"]=> string(78) "http://news.worldofapple.com/archives/2011/06/07/apple-posts-itunes-10-3/feed/" } ["http://purl.org/rss/1.0/modules/slash/"]=> array(2) { ["comments#"]=> int(1) ["comments"]=> string(1) "0" } ["summary#"]=> int(1) ["summary"]=> string(348) "Apple has iTunes 10.3 available for download on the main Apple website. Despite releasing iTunes 10.5 beta to developers the new version for the public brings some early iCloud features which are available to iOS 4.3 devices. The following notes accompany the iTunes 10.3 download: Introducing iTunes in the Cloud beta. 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The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple&#8217;s quarterly revenue and remarked on just how incredible the quarter looks on paper.</p> <p>Today Apple will announce the results of Q112 and it&#8217;s not just revenue that will impress Wall Street. Apple is set to dazzle even the casual onlookers as the numbers are released.</p> <p><span id="more-7420"></span></p> <p>Recapping the quarter is easy, as the period covers the holiday season the number of product releases are slim. During the quarter Apple began selling the iPhone 4S and by the end of the quarter was selling the iPhone in 61 countries including on three major carriers in the U.S. and for the first time ever available in the U.S. without a carrier contract. Software wise both iCloud and the associated iTunes Match service became available.</p> <p>During Q112 Apple gave the iPod nano and iPod touch a minor update and gave a speed-bump to the MacBook Pro.</p> <p>These changes to products led Apple into a strong holiday season and the sales look like they&#8217;ll match that expectation.</p> <p>As ever, <em>Fortune&#8217;s Apple 2.0</em> blog has given an excellent summary of what the professional and amateur analysts have been predicting.</p> <p>The full table of number&#8217;s is available in <a href="http://tech.fortune.cnn.com/2012/01/23/our-apple-whisper-numbers-2/">today&#8217;s post &#8220;Our Apple Whisper Numbers&#8221;</a>. Here&#8217;s a summary of those figures:</p> <p>Apple offered guidance last quarter of $37 billion in revenue on EPS of $9.00. Gross margin was guided to be 40%.</p> <div id="attachment_7343" class="wp-caption alignleft" style="width: 738px"><img src="http://images.worldofapple.com/2012/01/Revenue-ActualEst.png" alt="Apple&#039;s Revenue as of Q411" title="Apple&#039;s Revenue as of Q411" width="728" height="453" class="size-full wp-image-7343" /><p class="wp-caption-text">Estimated and actual quarterly Apple sales revenue</p></div> <p>Averaging analysts across the board the expectations are for revenue around $40 billion but could be as high as $45 billion on EPS of between $10 and $12.80.</p> <p> When it comes down to actual product sales they shape up as follows:</p> <ul> <li> iPad: 11.7 to 19.5 million <li> iPhone: 30 to 35 million <li> Mac: 4.7 to 6.3 million <li> iPod: 9 to 18 million </li> </ul> <p> The figures are even more jaw dropping if you take in mind that Apple has never reported quarterly revenue over $30 billion, never mind $40 billion. Apple hasn&#8217;t sold over 5 million Macs before, the current record sits at 4.89 million.</p> <p> Apple&#8217;s Q112 results will be available at the closing bell at 4.30 PM Eastern time, 1.30 PM Pacific or 9.30 PM in London. Apple will then host a conference call, <a href="http://www.apple.com/quicktime/qtv/earningsq112/">which can listened to here</a>, starting at 5 PM Eastern time, 2 PM Pacific or 10 PM in London.</p> " ["post_excerpt"]=> string(317) "Earlier this month I wrote a short piece on Apple’s first fiscal quarter of 2012. The quarter which ran from September 25 until December 31 looks likely to be an all round record breaker for Apple. In that post I focused on Apple’s quarterly revenue and remarked on just how incredible the quarter looks on paper." 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